Akanksha Singh

Consultant

Bengaluru, Karnataka, India5 yrs experience

Highly Stable

Key Highlights

Expert in Adobe Target and Conversion Rate Optimization.
Proven track record in enhancing digital user experiences.
Strong collaborative skills with cross-functional teams.

Stackforce AI infers this person is a MarTech specialist with a focus on conversion optimization and digital analytics.

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Skills

Core Skills

Adobe TargetConversion OptimizationCro

Other Skills

A/B TestingAdobe AnalyticsAdobe WorkfrontBusiness AnalysisCascading Style Sheets (CSS)Client interactionCustomer Relationship Management (CRM)Data AnalysisDatabase Management System (DBMS)DebuggingDigital Marketing AnalyticsFront-End DevelopmentGoogle AnalyticsHTMLJavaScript

About

Hello! I'm Akanksha Singh, an Adobe Target Consultant and a Conversion Rate Optimization (CRO) specialist with a passion for elevating digital experience and achieving remarkable results. Bring a wealth experience in Martech and Digital Analytics across industries like BFSI, Aviation, B2B, Ecommerce, B2C and Media & Entertainment, allowing me to gain valuable insights and expertise in each domain. Designed and executed data driven A/B tests, multivariate experiments, recommendations and personalization strategies for crafting tailored solutions to improve user journey and maximize engagement and boosting conversion rates. Collaborative problem solver and communicator, working closely with cross-functional teams to uncover pain points and implement CRO strategies effectively. Let's connect and explore how I can contribute to your digital success. Skills & Tools: Adobe Target, Optimization & Personalization, Adobe Launch, Analytics Reporting, CRO, AEP Web SDK, Hotjar, HTML, CSS, Javascript, jQuery, Digital Marketing Omnichannel Solutions and web development.

Experience

Kpmg india

Consultant

Dec 2024 – Present · 1 yr 3 mos · Bengaluru, Karnataka, India

Dwao

3 roles

Adobe Target Consultant

Jul 2023 – Dec 2024 · 1 yr 5 mos

Adobe TargetAdobe AnalyticsConversion OptimizationTeam LeadershipBusiness Analysis

Adobe Target Analyst

Jul 2021 – Jun 2023 · 1 yr 11 mos

Responsibilities:
> Manage key conversion points in the marketing funnel with the customer journey, identifying areas for improvement and leading the conversion rate optimization projects.
> Responsible for developing and delivering consultative and managed services in support of A/B testing, optimization, recommendation to improve performance of experiences for website, progressive web application and mobile app.
> Lead the Clients in making experience measurable better and materially valuable through their test and learn program.
> Responsible for configuring Adobe Target Standard and Premium Activities (A/B Testing, Experience Targeting, Auto personalization, ReTargeting, Recommendation) Audience creation, profile script, Customer Attribute setup, creating offers, Experience fragments, Adminstration configuration by using both Visual based composer and custom coding.
> Responsible for Trouble Shooting, Fixing Issues, Testing and Debugging with Browser Developer Tools and Browser stack.
> Working with Adobe Analytics to design the dashboard for Adobe Target Activities data that is collected using A4T and deliver reports measuring KPIs, online behaviour, campaign performance and testing results.
> Lead and grow the Adobe Target Team and provide training.
Skills: Adobe Target, Adobe Analytics, A/B Testing, Personalization, CRO, Team management, Client interaction.

Adobe TargetAdobe AnalyticsA/B TestingPersonalizationCROTeam management+1

Junior Analyst

Jan 2021 – Jun 2021 · 5 mos

Responsibilities:
> Worked on design, architecture and development of various Front End and UI technologies with scripting language like HTML, CSS, Javascript, JSON, jQuery.
> Trained on Adobe Experience Cloud solution - Adobe Target, Adobe Launch, Adobe Analytics.
> Worked on understanding Business Requirements, translating them into technical requirements and designing a solution across key projects.
> Build personalized custom journey.
> Created the designs, content and development guidelines based on findings from winning tests.

Web DevelopmentWeb AnalyticsDigital Marketing Analytics