Vibin Babuurajan

Co-Founder

Bengaluru, Karnataka, India12 yrs 1 mo experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Scaled revenues from $90M to IPO at Freshworks
  • Founded an AI-native growth agency for B2B SaaS
  • 85% of business from client referrals
Stackforce AI infers this person is a B2B SaaS growth marketing expert with a focus on AI-driven strategies.

Contact

Skills

Core Skills

SeoPerformance MarketingDemand GenerationMarketing ManagementStrategic MarketingGrowth MarketingDigital Marketing Strategy

Other Skills

GEOCROLink buildingWebflow developmentAI workflowsIntegrated MarketingPresentationsPipeline GenerationBusiness-to-Business (B2B)Business DevelopmentStart-upsContent MarketingProject ManagementBusiness StrategyStrategy

About

I spent the best part of my career inside some of the world's best B2B growth stories. Then I built the agency I always wished existed as a client. I'm Vibin, Founder of Epic Slope Partners, an AI-native growth agency for B2B SaaS and AI companies. Here's the short version of how I got here. Grew up in Coimbatore obsessed with advertising. Became an engineer because it made sense on paper. Got placed at Infosys in 2012. Started moonlighting at Pune startups the same year. Built a satire blog. A post about my grandmother went viral. A founder hired me. That was my entry into marketing. What followed was a decade across Freshworks, Turing and other startups building organic growth engines, leading marketing, and watching companies scale in real time. At Freshworks alone I went from $90M revenue to IPO. But sitting on the client side, I kept seeing the same thing. Agencies sent their best people to pitch. Then someone else showed up to do the work. In '24, we decided to fix that. Epic Slope Partners was built on one simple belief: the people who pitch are the people who deliver. No one on a client account has less than 5 years of experience. Ever. Today we have: - Scaled revenues across 50+ companies - Services: SEO, GEO, Performance Marketing, Link Building, CRO, Webflow, AI Workflows - 85%+ business through referrals from clients who have work with us We're now going deeper into AI automating what shouldn't need humans so our team can spend all their time on what does. Follow along if you want to see how we're building Epic Slope Partners in public. And if you're a B2B founder who's looking for a growth partner or someone who understands, my DMs are open.

Experience

Turing

4 roles

Head of Marketing Operations

Promoted

Sep 2024Jun 2025 · 9 mos

  • Took on multiple roles across marketing as we grew Turing from an revenue run rate of $30M to $300M over 3 years.

Non-Paid Demand Gen & Growth

Jan 2024Aug 2024 · 7 mos

  • SEO, Content, CRO & Web experience.
Strategic MarketingDemand Generation

Strategic Initiatives for Marketing

Sep 2022Jan 2024 · 1 yr 4 mos

Marketing ManagementIntegrated MarketingPresentationsStrategic MarketingPipeline GenerationBusiness-to-Business (B2B)

Senior Manager - Digital Marketing (Strategic Initiatives)

Apr 2022Aug 2022 · 4 mos

Marketing Management

Epic slope partners

Co-Founder & Individual Contributor

Jan 2024Present · 2 yrs 2 mos

  • Epic Slope Partners is an AI-native agency that is focussed on driving outcomes for AI natives and B2B SaaS companies.
  • Over the last few years, we’ve had the opportunity to work with 50+ clients, with nearly 85% of our business coming from referrals from existing/ past clients.
  • Services: SEO, GEO, CRO, Link building, Webflow development, AI workflows & Performance Marketing.
SEOGEOCROLink buildingWebflow developmentAI workflows+1

Freshworks

2 roles

Head - Growth Marketing

Promoted

Jan 2022Apr 2022 · 3 mos

  • Led demand gen for the flagship product of Freshworks from Series F to post-IPO; ARR from ~$90M to $400M.
  • Set up the organic growth engine and flipped the paid:non-paid lead ratio in favour of non-paid.
Marketing ManagementPipeline GenerationGrowth Marketing

Growth Marketing Lead

Mar 2018Dec 2021 · 3 yrs 9 mos

Marketing ManagementIntegrated MarketingStrategic MarketingGrowth Marketing

Gumroad

Angel Investor

Mar 2021Mar 2021 · 0 mo · United States

Neverinstall

Growth Advisor

Nov 2020Dec 2021 · 1 yr 1 mo

  • Devised the marketing and growth strategy that helped scale users from 0 to 100,000.

Goldcast

Demand Gen Advisor

Oct 2020Mar 2022 · 1 yr 5 mos · United States

  • Helped setup the growth marketing org from scratch while the company moved from Seed to Series A.
Pipeline GenerationBusiness-to-Business (B2B)Demand Generation

Karsan technologies

Head Of Digital Marketing

Mar 2017Feb 2018 · 11 mos

  • Set up the entire digital marketing org, ~7 members, that was responsible for generating leads and driving brand awareness.
  • Scaled web traffic from 0 to 13,000 visitors/month & thereby making online channels the biggest lead gen source. Before my team and I joined, 100% of lead gen came in via events & cold calling.

Mypromovideos

Digital Marketing strategist - Social media marketing, content marketing, paid marketing

Jan 2015Feb 2017 · 2 yrs 1 mo

  • Mypromovideos is an agency that crafts marketing campaigns & assets for brands. Its clientele includes brands like Flipkart, Nestaway, Urbanclap, Bookmyshow, and Webengage.
  • Was responsible for lead generation, overall digital marketing strategy & execution.
  • But did almost anything and everything that helped drive revenue.

Infosys

System Engineer

Aug 2013Jan 2015 · 1 yr 5 mos · Pune

  • Networking engineer
Business-to-Business (B2B)Digital Marketing Strategy

Education

Bharathi matriculation higher secondary school

Jan 2006Jan 2008

Vidhya Niketan

Jan 1994Jan 2006

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