May 2024 – Jun 2025 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• In this role I have been leading the efforts to build Loan Against Property, Loan Against Car and Gold Loan. Launched the category from scratch, established product market fit , viablity and scaled the topline by 15x in one year

May 2023 – May 2024 · 1 yr · Gurugram, Haryana, India · Hybrid

Jan 2022 – Apr 2023 · 1 yr 3 mos

• In this role I have been leading entire revenue and growth effort across multiple categories including unsecured loans, credit cards and secured loans. Lead the digital transformation to revamp entire business by building robust analytical models and product innovations to solve customer problems as well as to increase process efficiency to make business profitable. In last one year I was able to catalyze 20x growth in volume of business and 10x growth in topline while attacking and reducing cost as a factor of revenue to increase net margin and maintaing profitability in a growing startup.

Mar 2021 – Dec 2021 · 9 mos

• In this role I took up the assignment of building STPL category which was undeserved in fintech marketplace space. I was able to analyze the market potential by calculating the market size and competetion share precisely.
• In an underserved segment I was able place the strategic bets and to align internal efforts to build product and business modal to solve customer problems and make it easy to match supply with demand. Within a span of 6 months I was able to scale topline by 20x and build this into a self sustainable recurring revenue stream.
• While leading credit card vertical I solved for busines pain points from P&L prospective. We built various analytical modals to get the right product to right consumer and through the right medium to increase the process efficiency and conversion rates. This helped in getting right customers into right funnels wherein it lead to partner delight as they were able to source right portfolio at the same time it lead to customer delight as they were presented with right product with higher chances of approval matching their credit needs at the same time by getting least spammed by digital marketers.

Apr 2019 – Mar 2021 · 1 yr 11 mos

• Key responsibilities:
• > Analyse data from varied sources, competition and industry, and gather Voice of Customers from surveys and studies to identify problems and opportunities, emerging trends and areas for product improvement.
• > Build and prioritize hypothesis and drive user research and data-driven analysis to validate / reject ideas and hypothesis.
• > Translate user journeys into a logically-sequenced product and feature roadmap. Build and execute on a customer-obsessed product strategy and delivery roadmap across markets to ensure sustainable customer happiness.
• > Own the product development process end-to-end,develop detailed product requirements documents and user stories. Work collaboratively with Engineering, QA, Design and Analytics across sprints to figure out the best implementation and reasonable launch timelines to deliver phenomenal customer experiences.
• > Define success metrics for each feature and experience. On a regular basis track key product funnels and success metrics and identify continuous areas of improving the experience basis a strong data-driven attitude.
• > Conduct regular usability testing and experiments to ensure that we build what is right for the user. Obsess over a user-centric design (mental models, storyboards, personas, contextual research, prototyping) by working closely with the Product Design team.
• > Define engaging functionalities and processes for our web and mobile (iOS and Android) platforms that our users will love
• > Work closely with our designers to create outstanding UI and UX
• > Develop a deep level of user empathy through customer data (e.g.Google Analytics), competitive analysis, user research and user feedback
• > Manage agile product development lifecycle, while working on common agile tools like Jira, Git, invision etc

May 2018 – Mar 2019 · 10 mos

• Cross-Sell :
• Responsible for cross-sell initiatives including but not limited to :
• Selection of customer base from our database in conjunction with risk / policy teams
• Creating and maintaining the detailed BRDs for the development of cross-sell channels
• Ensuring technical development and go-live of cross-sell channels; Chat Bot, Website
• Creating and maintaining acceptance criteria; verification of work produced by IT team performing QA functions
• Shaping the product communication journey by conducting market research to assess customer needs and competitive threats
• Product Management :
• Design of product in consultation with partners and internal stakeholders, working closely with tech teams for launch, continuous monitoring of the product performance and carry out interventions to enhance product performance and throughput
• Profitability Monitoring - Work on platforms such as CRM, Tableau etc to continuously generate profitability reports, monitor partner level P&L, program level profitability and suggest interventions to business
• Portfolio Management :
• Work closely with partners to maximize their engagement with Paisabazaar, to launch new products/ programs/ cross-sell etc.
• Deepen relationship with existing credit card customers
• Project Management :
• Work in cross-functional setting and ensure timely completion of projects
• Competition bench-marking & Market monitoring
• Abreast of market developments and continuously monitor partners and competition.

May 2017 – Jun 2017 · 1 mo · Amritsar/Ludhiana Area

Jul 2014 – Jul 2016 · 2 yrs · Gurugram, Haryana, India

• Key responsibilities:
• Integrating access network components of 4g with core netwrok.
• Demonstrating new solutions to customers.
• Handling client queries.
• Developing Testing frameworks and doing white box testing of solutions.
• Developing low level and high level design.

Jan 2014 – Jun 2014 · 5 mos · Gurgaon, Haryana

Jun 2013 – Jul 2013 · 1 mo · Amritsar/Ludhiana Area