Nov 2021 – Present · 4 yrs 4 mos · Hlavní město Praha, Česko

• Conceptualisation and execution of marketing and brand strategy on social media
• Creation of monthly content plans
• Setting up the strategy to increase key KPIs on social media along with the conversions on brand websites
• Working closely with the marketing teams across brands and markets
• Content creation including copies and creatives of posts
• Community management

Sep 2019 – Aug 2020 · 11 mos

• Helped with the growth of the world’s fastest-growing dining out membership program
• New market launches - created complete strategy including P&L
• Responsibility over marketing campaigns in New Zealand, Turkey and Lebanon

Dec 2018 – Sep 2019 · 9 mos

• Led a global team of Trust and Safety Specialists - team of 20 people
• Maintained high standard of platform’s user content & user experience
• Managed rating and review systems and user generated content on the platform through proactive moderation, fraud and spam control and ensured compliance with the platform's content guidelines
• Created and implemented strategy for identifying and fighting solicitation of reviews and ratings through sophisticated system of automated and manual checks
• Responsible for Client Communication Management - ensured speedy conflict resolution and overall satisfaction with the platform content
• Worked closely with the Product Team on consumer feedback

Oct 2018 – Nov 2018 · 1 mo

• Built and managed team of 5 Content Associates and 10 Data Collection Executives
• Right hand to Country Manager - hiring and setting up operations for market relaunch in Turkey
• Created an optimised city specific data collection plan and content strategy
• Collated and reported launch progress with real time data and statistics
• Trained Content Head
• Full ownership of localisation and product enhancements to meet the specific needs of users in Turkey

Sep 2017 – Aug 2020 · 2 yrs 11 mos

• Led a global team of Localisation Specialists
• Led a globally distributed team of translators to localise Zomato's consumer and merchant apps and website into 9 languages.
• Maintained high standard of platform’s local versions
• Owned localisation process from translation to deployment
• Worked closely with Product Managers and Developers

Aug 2017 – Sep 2018 · 1 yr 1 mo

• Managed team of 5 Content Associates in Central Content Team in India
• Responsible for quality of content in US (10 000+ cities)
• Negotiation and implementation of content global partnerships
• Part of a team which designed and rolled out sophisticated internal tool for data update which allowed data ingestion from various sources based on their credibility
• Senior Management induction training
• Talent Management and hiring

Apr 2017 – Aug 2024 · 7 yrs 4 mos

• managing director of subsidiaries in the Czech Republic and Slovakia
• budget planning
• compliance with laws and regulations
• accounting and monthly reporting
• financial statements and tax returns
• administration and recovery of receivables
• responsible for restructuring the operations

Dec 2015 – Jul 2017 · 1 yr 7 mos

• Conceptualisation and execution of marketing and brand strategy
• Identified and successfully negotiated partnerships to increase brand visibility online and offline
• Ran initiatives which led to 20% traffic hike in 12 months - all that with minimum budget
• Managed brand pages on Instagram, Facebook and LinkedIn
• SEO and analytics to ensure the platform’s relevance in search results
• Created and ran a strategy for SEM
• Community management - organised B2C events, foodie meetups
• From January 2017 till May 2017 responsibility over Sales team (targets, KPIs)

Jan 2015 – Jan 2016 · 1 yr

• Managed team of 10 Content Associates in the Czech Republic and Slovakia
• Responsible for quality of 12 000+ listings
• Carried out daily content superiority checks and ensured Zomato’s platform is updated with the latest listings
• Set up the process of data collection using the "feet on street" approach to make sure that data is up to date
• Drove growth of the database and chased the quality metrics
• Maintained a 99% data quality and relevance for all major cities
• Analysed market trends and introduced product and content changes
• SEO and analytics to ensure the platform’s relevance in search results
• Full ownership of product localisation to Czech and Slovak language
• Worked closely with Product team on product enhancement - beta tester
• Client and User Communication Management – ensuring speedy query, demand and conflict resolution
• Full responsibility over User generated content ensuring compliance with Terms & Conditions and platform's Content Guidelines - proactive moderation and spam control
• Generated sales leads by engaging with restaurant owners
• Worked closely with Marketing team on building a brand visibility
• Responsible for talent management: includes hiring, assessing talent, retaining by creating career development plans and training modules

Sep 2014 – Dec 2014 · 3 mos

• Member of a team which was responsible for launching Zomato in the Czech Republic and Slovakia.
• Analysed market trends and introduced product changes
• Established market penetration strategy
• Created an optimised city specific data collection plan to ensure timely brand launch
• Collated and reported launch progress with real time data and statistics
• Built and trained Content teams in the Czech Republic (Prague, Brno) and Slovakia (Bratislava)
• Conducted various drives in the field to collect restaurant information
• Involved in planning and strategising the data update cycle
• Full responsibility over localisation and translation of web, mobile web, consumer and merchant apps to Czech language

Jul 2005 – Sep 2014 · 9 yrs 2 mos · Prague, Czechia

• Worked for the leading online publishing company in the Czech Republic.
• Wrote 1700+ articles on various topics covering mainly Telecommunications, Startups, Software, Technology, Online Media and Advertising Industry.
• As part a of my job I had been regularly appearing on TV channels and Radio stations commenting areas mentioned above.
• My duties included editing and correcting articles written by other writers.
• At times of the holiday of editor in chief I was in charge of the whole agenda.
• I also played a supportive role to a team responsible for organising events and conferences.

Nov 2004 – Jun 2005 · 7 mos · Prague, Czechia

• Part of a team directly reporting to managing director of CEE and Russia.
• Played supportive role in creating reports
• Helped collating and analysing data
• Prepared documents and presentations for members of management

Jul 2002 – Oct 2004 · 2 yrs 3 mos · Prague, Czechia

• Responsible for running the office, directly supporting executives, supervising employees, communicating with clients, IT support, accounting.