Rutuparna Jadhav

Head of Design

Pune, Maharashtra, India4 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in behavioral science and design integration.
Strong background in qualitative research and consumer behavior.
Passionate about languages and cultural studies.

Stackforce AI infers this person is a Behavioral Design Specialist with a focus on consumer psychology and decision-making.

Contact

rutuparnajadhav2017@gmail.com LinkedIn

Skills

Core Skills

Qualitative ResearchConsumer BehaviorProject Management

Other Skills

Concept GenerationDesign ResearchDesign StrategyDesign ThinkingFrenchLeadershipManagementObject-Oriented Programming (OOP)Organizational BehaviorStorytelling

About

Design should change perceptions. A saying goes "If Carbon dioxide was black, we would have solved the climate crisis a long time ago". How do we design to influence responsible decision making? I'm interested in studying social behaviour, decision theory and critical design. I'm extremely passionate about languages. When I study languages, I study cultures. When I study cultures, I study mental models and behaviours.

Experience

Fractal

4 roles

Sr. B.Sci x Design Strategist Fractal BxD

Apr 2024 – Present · 1 yr 11 mos

Behaviour Architect, Fractal Dimension

Jan 2024 – Apr 2024 · 3 mos

Combining Behavioural Science x Design with AI and Engineering at Fractal Dimension (the executive, cross-functional strategic unit at Fractal Analytics)

Behaviour Architect, Fractal Experience

May 2021 – Jan 2024 · 2 yrs 8 mos

As a behavioural architect, my role is to understand a user's context, goals and mental models and how they interact with the multiple stimuli in our digital + physical world.
Projects:
1. Understanding the role of analytics at a leading tyre manufacturing company and strategising a roadmap for the future
2. Increasing digital adoption of an internal tool among sales managers at a leading American insurance company (co-authored a white paper on the same)
3. Understanding the 'human mind on money' to increase uptake of a credit product among small business owners for a UK based Bank.
4. Understanding the shifts in human behaviour during the generative AI wave.

Qualitative ResearchConsumer BehaviorOrganizational BehaviorProject ManagementDesign ResearchStorytelling

Project Intern

Feb 2021 – May 2021 · 3 mos

Trd studios

Behavioural Designer

Nov 2020 – Jan 2021 · 2 mos · Vijayawada, Andhra Pradesh, India

As a behavioural researcher for a sustainable product line, I delved into consumer psychology in regards to sustainable purchasing. Using an evolutionary framework, I understood how human motives played a role in one's purchasing decisions and formulated marketing techniques to enable the same.
A behavioural study of cultural traits to understand diverse global motivations was also undertaken.

Selco foundation

Design Intern

Aug 2020 – Sep 2020 · 1 mo · Bengaluru, Karnataka, India

Ideated ways to increase visibility and sales of a micro-business based in rural Karnataka.

Région sud - provence-alpes-côte d'azur

System Designer - Student Project

Nov 2019 – Nov 2019 · 0 mo · Marseille Area, France

Ideated sustainable solutions for the 2024 Paris Olympics. Main idea revolved around gamification as incentive and shared resources to boost the local economy.