Yukti Bhasin

Digital Marketing Specialist

Delhi, India5 yrs 10 mos experience

Key Highlights

Increased newsletter subscribers by 800+ in one week.
Developed targeted content for LinkedIn growth strategy.
Introduced email marketing to enhance brand awareness.

Stackforce AI infers this person is a Marketing Specialist with expertise in Digital Marketing and Social Media Strategy.

Contact

Skills

Core Skills

Digital StrategyContent ManagementLinkedin MarketingContent StrategyEvent ManagementDigital MarketingProduct ManagementMarketing

Other Skills

Attention to DetailBloggingBrand StrategyClient ProfilesClient ServicesCommunicationContent DevelopmentCopywritingCritical ThinkingCustomer JourneysEmail MarketingGraphic DesignGrowth MarketingInbound Lead GenerationLead Generation

About

As a ex- Social Media Manager at Caffeine Daily, I develop and implement targeted content for various media platforms, with a focus on LinkedIn growth strategy. I have successfully increased the subscriber base of our newsletter by 800+ in just one week, boosting our brand awareness and engagement. I have a Master's degree in Marketing/Marketing Management from Auckland University of Technology, where I gained valuable skills and knowledge in brand strategy, customer journeys, and digital optimization. I have also applied these skills in my previous roles as a Marketing Consultant at Arise Financial Services and a Marketing Associate at Jobs For Mums, where I introduced email marketing and Facebook pages, coordinated events, and generated more leads and sales for the respective businesses. I am passionate about creating captivating visuals and narratives that resonate with the audience and foster deep brand connections. I am always eager to learn new tools and techniques to enhance my marketing skills and deliver impactful results. I would love to chat with you about how I can contribute to your marketing goals and vision. You can reach me at yukti.bhasin@gmail.com.

Experience

Hot water heat pumps ltd

Marketing and Sales

Aug 2024 – Aug 2025 · 1 yr · Auckland, New Zealand · On-site

Enhanced website performance and user experience, leading to increased conversion rates
Developed and executed social media strategies, optimized ad campaigns, and implemented new ad formats to improve engagement and reachSocial media content creation and ads analysis, Introduction of performance max ads.
Expo’s and Homeshowes
Branding Revamp
Sales
Managed app on Play Store and App Store

Project ManagementCritical ThinkingContent DevelopmentDigital StrategyContent Management

Best places to work

Social Media Coordinator

Feb 2024 – Aug 2024 · 6 mos · Auckland, New Zealand · Remote

As a Linkedin Media Coordinator at Best Places to Work, I led the development and implementation of targeted content for LinkedIn growth strategy, focusing on B2B organic media. Utilizing tools like Figma, Excel, Canva, and Adobe, I created engaging content to attract and retain our audience. Additionally, I drafted strategic plans to target potential clients and sponsors, enhancing community-building efforts.

Strategic Marketing ConsultancyLinkedIn Marketing

Caffeine daily

Social Media Manager

Feb 2024 – May 2024 · 3 mos · Auckland, New Zealand

LinkedIn Growth Strategist
Organic Media : Developed and implemented all targeted content for various media platforms.
Content Creation- Figma, Canva and Video Editing (Adobe-After Effects).
Newsletter Success! Grew my subscriber base upto 1000+ within two week.
Ideation and brainstorming for Company Podcast Setup

Digital StrategyContent ManagementContent StrategyLinkedIn MarketingCommunicationSearch Engine Optimization (SEO)

Arise financial services

Marketing Consultant

Feb 2023 – Feb 2024 · 1 yr · Auckland, New Zealand · On-site

Administration management for lead generation and event management
Event management and coordination
Digital Optimisation for social platforms like Instagram and Facebook
Introduced email marketing and facebook pages to enhance brand awareness in the insurance marketplace

Digital StrategyContent ManagementContent StrategyEvent ManagementLinkedIn MarketingTelemarketing+7

Jobs for mums

Marketing Associate

Dec 2022 – Feb 2023 · 2 mos · New Zealand · Remote

Created engaging content calendars - Facebook, Instagram, Linkedin, Email Marketing
Maintained a positive brand image and addressed customer inquiries.
Maintained and updated website blog and landing pages.
Developed and executed a comprehensive social media strategy for community engagement and lead generation.
SEO and Content writing implementation for Lead Gen Landing pages.

MarketingWebsite UpdatingEmail MarketingDigital StrategyPaid Media AdvertisingContent Strategy+6

Productstudio

Product Marketing Manager

Dec 2019 – Dec 2022 · 3 yrs

Created a WordPress website for the main product which is POOLit.
View the work- www.poolit.org
Product Marketing
Content Writing for website Landing pages using SEO, and SEM
Tools Used: Ahrefs, Semrush, Ubersuggest and Google Analytics.
Handling a team to work towards Outbound and Inbound sources of marketing mapping.
Handling Live projects with IIM’s and Business schools
User calling and email targeting for user experience journey feedback
Organic and Paid Content Management -Facebook Ads, Google Ads, Hubspot etc.
Product Management
Executed and released a project on classified ads for enterprise users and increased 30% engagement with B2B clients.
Created high-end sprints with the developer and designer teams to deliver the requirement.
Client project: Worked on Blitzz Website to build landing pages to gain leads

MarketingCustomer JourneysDigital StrategyPaid Media AdvertisingContent ManagementContent Strategy+8

Karmacircles

Marketing Associate

Oct 2018 – Dec 2019 · 1 yr 2 mos

Headed an SMM, Curation and PR team for various in-house apps called Karmacircles and POOLit.
Successfully strategized, developed comprehensive social media and content campaigns for both apps.
Managed a large-scale internship program involving 50-100 PGDM and Master's students for various internship opportunities.
E-mail marketing and content planning.
Content Designing , using Canva and Photoshop
Organic and Paid Content Management -Facebook Ads, Google Ads, Hubspot etc.
About the Product
A platform to search for skilled people, request a meeting (online/phone/in-person), and then thank them for the time & help given by them. People give their time out of the goodness of their hearts and build their online reputation around various skills.
The other app we are working on is Janta.
Janta is a community of Uber and Ola riders who care for their safety and value their time. Read unbiased cab reviews, write your experiences, and contribute to creating a better and safer community.