Sasikumar Jayapal

Associate Partner

Bengaluru, Karnataka, India21 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in managing end-to-end campaign execution.
Proven track record in performance marketing and CRM.
Strong leadership in cross-functional team collaboration.

Stackforce AI infers this person is a Campaign Management and Marketing Operations expert in the Fintech and MarTech sectors.

Contact

j_sasi@yahoo.com LinkedIn

Skills

Core Skills

Campaign ManagementPerformance MarketingProgram ManagementCrmMarketing

Other Skills

AnalyticsAutomationBPOBusiness AnalysisBusiness Process ImprovementBusiness Process Re-engineeringCampaign ExecutionCampaign OperationsClient MarketingCredit CardsCross-functional CollaborationCustomer Relationship Management (CRM)Data AnalysisData AnalyticsData Mining

Experience

Genpact

3 roles

Assistant Vice President

Promoted

Oct 2021 – Present · 4 yrs 5 mos

AVP - Performance Marketing | Campaign Operations Lead

Performance MarketingCampaign OperationsCampaign Management

Program and On-Shore Engagement Manager

May 2018 – Feb 2019 · 9 mos

Managing E2E campaign execution process (MRM + DBM + Email deployment) across EMEA by a variety of cross-functional teams.
Support marketers with campaign scoping, analyzing and deploying the marketing campaigns for EMEA region
Handling the program management and consultative role in campaign design, channel selection for launching digital marketing campaigns through Email, Onsite, Telemarketing, Facebook etc…
Also playing an Engagement Manager role and coordinating between on-shore and off-shore teams

Campaign ExecutionProgram ManagementDigital MarketingCampaign Management

Senior Manager

Apr 2016 – Oct 2021 · 5 yrs 6 mos

Managing E2E campaign execution process (MRM + DBM + Email deployment) across EMEA by a variety of cross-functional teams.
Support marketers with campaign scoping, analyzing and deploying the marketing campaigns for EMEA region
Handling the program management and consultative role in campaign design, channel selection for launching digital marketing campaigns through Email, Onsite, Telemarketing, Facebook etc…
Also playing an Engagement Manager role and coordinating between on-shore and off-shore teams
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Operations Delivery Manager – Genpact - Bangalore
Project Overview:
Managing a Campaign Operations team (NA&EMEA) for one of largest payment gateway organization in the world.
Handling the off-shore team and working closely with multiple stakeholders to drive the CRM and Digital campaigns and supporting them on regular basis
Collaboratively working with Marketing Program Managers to create and manage the off-shore resource capacity to deliver campaigns effectively
Managing the resourcing and invoicing for the On-shore and Off-shore team and liaison to budget allocations
Conducting monthly governance meeting with the client for smooth operations
Value Adds delivered
Custom build campaign management platform to execute marketing campaigns end to end with less manual intervention.
Helped the team to identify and automate the QA automation process for effective campaign delivery

Campaign ExecutionProgram ManagementDigital MarketingCampaign Management

Genpact headstrong capital markets

Onsite Engagement Manager

Jan 2014 – Mar 2015 · 1 yr 2 mos · Singapore

Resourcing and prioritization of marketing campaign requests including escalations of requests
Cross functional collaboration to support APAC marketing campaigns (Marketers, Program Managers, Analytics, and various stakeholders) on the marketing campaigns
Ensure that marketing campaigns are in compliance with privacy rules, regulations, and internal client communication policies
Monitor campaigns to identify and resolve issues
Best Practice sharing and roll out of campaigns, learnings, integration of processes with cross functional teams
Adoption of new client marketing tools & platforms
Ope-rationalization new client marketing tools & platforms
Problem resolution within client ecosystem e.g. DT, Infosec etc,,,

Marketing Campaign ManagementCross-functional CollaborationCampaign ManagementMarketing

Genpact llc

2 roles

Business Manager

Promoted

Mar 2013 – Dec 2013 · 9 mos · Singapore

Consultant

Oct 2005 – Mar 2010 · 4 yrs 5 mos

Client Marketing consultant with the teams in the US to help plan and execute campaigns.
In-depth understanding of the Campaign Execution process and File selection capabilities across various portfolios.
Provided value add services by consolidating the portfolios and scheduled a campaign execution process in a single time frame to avoid redundancy of processing multiple portfolio campaigns at a different time frame and also avoided the filters (suppression) that were executed separately for each campaign (similar type of campaigns)

Client MarketingCampaign ExecutionCampaign Management