Aug 2023 – Present · 2 yrs 7 mos · On-site

• Global Expansion & Go-To-Market
• a. Spearheaded ekincare’s expansion into SEA, generating $50K in annual revenue by leading GTM
• execution, client relationships, and implementation.
• b. Drove product localization and compliance to ensure seamless adaptation across different
• ecosystems.
• c. Acted as the single POC with the CEO, owning strategy and execution for market expansion and
• cross-functional alignment.
• Product Growth & Optimization
• a. Launched an AI-driven LLM chatbot, reducing operational costs by 55% and cutting customer
• touchpoints from 4 to 2—evolving it from a prototype into a business-critical solution. how i built it- https://ekiassist-ai-agent-orchestrator.lovable.app/
• b. Increased gross margin by 3.5% with a dynamic provider prioritization algorithm, optimizing cost
• efficiency and availability.
• c. Boosted transactions by 23% and reduced drop-offs by 10% by automating home collection partner
• allocation, improving the booking flow.
• d. Enhanced engagement with a 15% increase in dependent health check adoption by launching
• personalized SKU-based health packages.
• e. Achieved an 8% drop-off reduction by redesigning the package selection UI, improving navigation
• and serviceability visibility.
• Retention & Engagement
• a. Increased health check adoption by 66% (33% → 55%) through targeted campaigns and benefit-
• driven messaging for a 4.5L+ user base.
• b. Doubled conversion rates (3.5% → 8%) by optimizing account expiry campaigns, using behavioral
• segmentation and lifecycle-based nudges.
• c. Cut cancellations by 32% (22% → 15%) and improved user ratings from 12% to 19% by optimizing r
• rating & cancellation flows.
• d. Reduced booking drop-offs by 10% through a data-driven UX overhaul, streamlining decision -
• making and optimizing conversion funnels.