Candice Tankel

Associate Partner

London, United Kingdom14 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Established a global marketing transformation practice at Capgemini.
Led high-impact transformation programs for iconic brands.
Expert in driving operational efficiency and revenue growth.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital transformation and customer experience.

Contact

Skills

Core Skills

Digital TransformationCustomer ExperienceMarketing TransformationBrand Strategy

Other Skills

Acquisition IntegrationActivationsAdvertisingAnalytical SkillsB2B MarketingBrand Acquisition IntegrationsBrand EvolutionBrand ManagementBusiness AcumenBusiness DevelopmentBusiness InsightsBusiness PlanningBusiness Process ImprovementBusiness StrategyBusiness Transformation

About

I'm a customer experience and digital transformation leader with a track record helping some of the world's most iconic brands grow, scale, and thrive. As Global CMO for Capgemini Invent, I built global brand equity, launched new offerings, and led high-impact transformation programs. Now back in the UK, I focus on helping organisations implement large-scale, multi-year marketing service programs that drive operational efficiency and unlock revenue growth. With a career spanning agency, consulting, and in-house leadership, I've built centres of excellence, led global data-driven campaigns, and run comprehensive marketing transformation initiatives. This includes redesigning entire marketing operating models, offshoring capabilities to enhance efficiency, and delivering strategic programs that have reshaped how major brands compete on a global stage.

Experience

Capgemini invent

6 roles

Senior Director, Strategy & Transformation

Jul 2023 – Present · 2 yrs 8 mos

Established the largest digital and marketing transformation practice globally; from concept to a team of 120+ in just three years. Typically focus on digital transformation programmes; from vision setting to roadmap definition, to target operating model design, right through to pilot activation and scaled implementation.
Worked with: Unilever | Dr. Oetker | Standard Chartered | Royal Mail | Tate & Lyle | L'Oreal | DVSA | HMRC
Specialities: Customer Strategy | Digital Transformation | Data-Driven Marketing | Operating Model Design | MarTech Implementation | Change Management | Programme Management

Customer StrategyDigital TransformationData-Driven MarketingOperating Model DesignMarTech ImplementationChange Management+2

Chief Marketing Officer

Promoted

Jan 2023 – Apr 2024 · 1 yr 3 mos

Specialities: Marketing Transformation | Brand Evolution | Brand Acquisition Integrations | Campaign Management | Global Operating Model Design | Change Management
Transitioned out in April 2024 after straitening the global marketing function and positioning it as a key driver of sales growth.

Marketing TransformationBrand EvolutionBrand Acquisition IntegrationsCampaign ManagementGlobal Operating Model DesignChange Management+1