Jan 2024 – Jun 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

• Led Growth Product & Marketing teams at Retire100 (HDFC Life funded startup) -
• 1. Set up marketing channels for NPS, Mutual Funds, and Health Insurance, and headed the Physiotherapy & Online Diagnostics businesses (under TruePal brand).
• 2. Managed a 14-member team and scaled both brands to ₹2.4 Cr in annual revenue with 20K+ paying customers at a 0→1 problem phase, before the company Retire100 was shut down.

Mar 2022 – Sep 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

• 1. Owned Acquisition & Renewals for Swiggy One Loyalty Program, driving 22k incremental daily orders on food and 9k on Instamart through strategic initiatives.
• 2. Pioneered Inorganic Acquisition by building the Couponing Product for Swiggy One, unlocking new growth opportunities.
• 3. Optimized Conversion Rates through experiments on the Swiggy One landing page (e.g., plan selection layouts, savings-focused copy narratives), significantly enhancing Swiggy One acquisition
• 4. Maximized subscriptions via sell / renewal nudges across Food and Instamart journeys. The Food Cart enhancement (one-tap add) emerged as a key driver of Swiggy One adoption.

Oct 2020 – Mar 2022 · 1 yr 5 mos

• Played a major role in the Retention Product team with below 👇highlights:
• 1. Deployed a lighter version of RummyCircle on PlayStore resulting in ~300 daily conversions (RC lite becoming an important acquisition channel)
• 2. [WIP] Launched a Fraud prevention model to better acquisition campaigns and detect fraud propensity for users. Sized affiliate fraud with estimated 49 lakh monthly savings to be caught
• 3. Reduced friction due to native permissions in the android app (Better Install to Paid metric). Improved the conversion rate by 2.1% for new users
• 4. Automated Customer support channels to reduce ticket creation volumes by ~15% and better user query resolution times to 4mins from 1hr via virtual assistants (chatbots)
• 5. [Deprioritized] Localising the android app to support regional languages for a targeted 4.5% significant uptick on Install to Lead (Signup), and estimated 1.3% Lead to Paid (Deposit) metrics
• 6. Fixed attribution reports with migration from Branch to Appsflyer helping Marketing scale inventories and reducing errors by at-least 10%. Also, this migration was executed to save Infra costs by 4000 USD per month.

Mar 2020 – Mar 2024 · 4 yrs · Mumbai, Maharashtra, India

• Successfully Sold PM School to NextLeap. Major milestones:
• 1. Completed 28+ cohorts in over 4 years with 752 success stories. Groomed 1400+ PM School community members for Product management roles with ~200k USD annual revenue generated. Helped bridge the Product sense gap by building PM Run (Product Question streaks) and the largest PM Challenges platform for the Indian ecosystem.
• 2. Product Advisory work - Enabled a Services company (Diaspark US) to transition to a SaaS Product Org with a Platform approach.

Jan 2019 – Oct 2020 · 1 yr 9 mos

• Owned OKRs for SDK & Agent Chat Teams with the following achievements:
• 1. Scaled the Live Chat product (major work on chat assignment) to better CSAT, and enable median 2 min FRTs, 7 min Resolution times for human agents across 33 companies via Product interventions
• 2. Built a middleware for Haptik bots to connect with 3rd party Live Chat (Zen Chat, Sprinklr). This was a must-win for 90k USD ARR clients
• 3. For the SDK widget, improved Conversation top funnel with a 5% 1st Session message conversion owing to new bot prompts and personalised default Home Screen customisation
• 4. Built user query match by building an autosuggestion feature on Haptik bots that was to impact the 1st message conversion per session. But instead this became a good top of the funnel selling feature in sales pipeline calls. No significant impact due to the feature.

Mar 2018 – Jan 2019 · 10 mos · Mumbai Area, India

• As part of the ADCAT team at HDFC Life:
• 1. Launched an ecosystem for employers, insurer and brokers in the MENA region. This helped employees to access employer-provided benefits, health services in Dubai via a progressive web application integrated to respective employer portals
• 2. PM-ed the life99 portal for Indian professionals (white collar) to view their corpus (NPS, EPF, Gratuity, MF, etc.) and plan for their retirement goals.

Feb 2017 – Mar 2018 · 1 yr 1 mo · Mumbai, Maharashtra, India

• 1. Built Android, React native (for iOS) apps addressing emotional well-being of individuals - 1mn downloads, 40k MAUs and 4.6 rating on Play Store
• 2. PM playing Sales role ie Partnered with 3 companies for the Innerhour Employee Happiness program - HUL, BookMyShow and Pocket Aces.

Jan 2016 – Feb 2017 · 1 yr 1 mo · Mumbai Area, India

• 1. Sold 1000 units / month of Flavoured butter SKUs, via Amazon, Big Basket, Qtrove, Place of Origin and 23 offline stores in Mumbai
• 2. We also curated food arenas at festivals (Comic Con etc.) and operated 2 kitchens supporting deliveries across 24 Indian states.

Feb 2015 – Jan 2016 · 11 mos · Mumbai, Maharashtra, India · On-site

• Shipped an MVP marketplace for industry visits and workshops, driving GTM with sales, resulting in 30K student conversions.

Dec 2013 – Feb 2015 · 1 yr 2 mos · Mumbai

• Launched the global course-listing website and improved the buy funnel conversions by 5% in a quarter. Focussed on UX, SEO (used Moz) and Email marketing experiments for targeted results.

Jan 2013 – Jun 2013 · 5 mos · Mumbai Area, India

• Worked with major software vendors to help them evaluate risk arising from Intellectual property rights' violations by end users. Audited major Banking and Airline clients for Software Compliance, also directed internal SLC Audits in Sri Lanka and Maldives.