Jun 2024 – Present · 1 yr 9 mos · San Francisco Bay Area

• Cactus turns ad spend into revenue for home service companies.
• Every lead answered. Every opportunity worked. Every dollar maximized.
• In HVAC, plumbing, roofing, and electrical, businesses are spending thousands every month to make the phone ring. But slow response times, missed calls, and inconsistent follow-up quietly drain 10–20% of that spend before it ever turns into a job.
• Cactus fixes that.
• We are a 24/7 revenue engine built specifically for home services. We:
• ➠ Respond to every inbound lead in under 60 seconds, day or night
• ➠ Qualify callers and book jobs directly into ServiceTitan, Jobber, Housecall Pro, and more
• ➠ Proactively call warm leads, past customers, and dormant accounts to drive repeat jobs, upsells, and referrals
• No voicemails. No forgotten estimates. No money left sitting in your CRM.
• The result: 20–30% more jobs from the ad budget you already have. No extra spend required.
• Our mission is simple.
• Stop losing revenue you already earned.
• We’re building the system that makes every inbound and outbound conversation count.

Apr 2019 – Apr 2024 · 5 yrs · San Francisco Bay Area

• Series A funded backed by Y Combinator and the top investors including Insight Partners, raising over $20M
• Worked closely with most of the Top 20 CPGs including P&G, Unilever, Nestle, Kraft, Coca-Cola, Mars and many others, delivering over +65M impact. Helped the R&D leaders to cut cost by reducing testing, decreasing formulation cost and finding new ingredients by using our Digital Lab.

Aug 2015 – Apr 2019 · 3 yrs 8 mos · Singapore

• Dextro Analytics was my first entrepreneurial venture. We worked with multiple industries across Banking, CPG, Consumer Research, Marketing Analytics and Fortune 500 companies like Bank of America, Unilever and others.
• We raised a pre-seed funding from Beenext. Ultimately we were not able to scale the consulting business but we did find a great niche.

Sep 2012 – Aug 2015 · 2 yrs 11 mos · Singapore · On-site

• BayesiaLab is a powerful application that provides scientists with a comprehensive “laboratory” for machine learning, knowledge modeling, probabilistic reasoning (incl. diagnosis and simulation), causal inference, and optimization.
• Made an impact in various major organizations around the world, including P&G, Unilever, BBDO, GroupM, GfK, TNS, Ipsos, Mu Sigma, Booz Allen Hamilton, InterContinental Hotels Group, Dell and NASA's Jet Propulsion Laboratory among many others.

Mar 2011 – Nov 2012 · 1 yr 8 mos

• Worked in the Technology vertical of the company, for the Global Brand & Marketing Team,under the CMO, Dell - optimized over $1 B of spend.
• Certificate of Achievement & memento by Exec.Director of client company for impactful work –Optimizing $ 1 B spend ,in the Brand Health Model

Mar 2011 – Jun 2012 · 1 yr 3 mos

• Learnt to apply first principles and structured approaches to problem solving as opposed to relying excessively on past domain expertise
• Awarded for pioneering work in Bayesia, which led to account expansion in MuSigma

Jul 2010 – Mar 2011 · 8 mos

• Was promised coding role, but was assigned server maintenance. Left to join Mu Sigma, since I got interested in Data Analytics.

Feb 2010 – May 2010 · 3 mos

• Internship for a Corporate Social Responsibility Project , for helping specially challenged children.