Mar 2023 – Jul 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Authored 10+ press notes, including design notes, new menu launches, co-founders’ profiles, and new restaurant launches for the eCommerce page and the restaurant.
• Press notes were featured in over 150 publications and magazines, that include Architectural Digest, Harper’s Bazaar, Grazia, The Hindu, Forbes, and more, enhancing the brand’s visibility.
• Managed content strategy and storytelling including photshoots for the brand on Instagram, Facebook, LinkedIn, website, newsletters, resulting in a 51% growth in social media statistics and a 33% increase in media presence.

Jun 2022 – Aug 2022 · 2 mos

• Devised a content strategy for Instagram, emailers, maps, and "around us" guides for Sri Lanka and Bombay locations, enhancing brand visibility. Organised, curated, and coordinated jazz events in collaboration with The Revolver Club.

Nov 2021 – Jul 2024 · 2 yrs 8 mos

• Developed release communication for five software systems, including release notes, user guides, and video training tutorials, ensuring clear and effective communication to end users and developer audiences.
• Wrote 400+ user guides in both French and English, distributed across five countries, resulting in an average of 485 customer support tickets being resolved within 24 hours on Freshdesk.
• Authored 550+ release notes, for both client and product specific requirements, contributing to smooth software updates.
• Wrote a 60-page user manual for a new product launch, facilitating the onboarding of three businesses.
• Collaborated with developers and product managers to produce API documentation using Swagger.
• Analysed JIRA tickets to maintain a centralised library of release communication in Confluence.
• Created embedded HTML code for release communication emails.
• Developed video training program using Easygenerator and Loom, leading to a 30% reduction in the internal training process and a 90% decrease in repeat process-oriented support tickets.

Dec 2020 – Jul 2021 · 7 mos

• Strategised and executed social media campaigns (Instagram) Literature Festival resulting in a 150% growth on social media in three months. Curated book launches, interviews, debates, and panel discussions with authors.

Oct 2020 – Oct 2021 · 1 yr

• Managed social media accounts and created marketing campaigns for multiple clients of Zap Digital

Jun 2020 – Mar 2021 · 9 mos

• Organised social media campaigns to promote responsible apiculture. Gained 2657 followers and 60000 impressions within six months, expanding the reach and impact of the bee conservation initiatives.

Jul 2018 – Jun 2019 · 11 mos · Mumbai, Maharashtra, India

• Strategised and executed social media campaigns to promote storytelling and poetry events, specifically driving ticket sales on the Insider platform with a 100% sell-out rate.
• Curated, edited, and promoted the entire lineup for Spoken Fest 2018, leading to the sale of over 2000 tickets.
• Collaborated with video editors for post-production for YouTube - copywriting, subtitling, sound and video correction. Leveraged promotional strategies, resulting in an average weekly growth of 60% in YouTube metrics

Feb 2018 – Jul 2018 · 5 mos

• Edited articles and performed copy checks for GQ India's publications and social media content.
• Utilised Adobe InDesign to provide layout options for editorial projects.