Aug 2019 – Oct 2024 · 5 yrs 2 mos · Mumbai

• I was responsible for establishing, expanding, and institutionalizing the Data & Analytics practice at The Smart Cube.
• This involved defining the strategic direction for our analytics offerings, building high-performing teams, and overseeing the development and delivery of data-driven solutions tailored to client needs. I worked closely with senior client stakeholders to ensure alignment between business goals, analytical priorities, and execution plans.
• In addition to leading engagements, I contributed to business growth (Revenue growth of 4x in 5years), capability development (set up AI Lab, Data Engineering, Digital Analytics practice), and the strengthening of long-term client relationships (Multi-year contracts) through a consultative, insight-led approach.

Mar 2017 – Jul 2019 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Led the integration of Business Intelligence and Advanced Analytics systems during the merger of Vodafone India and Idea Cellular, two of India’s largest telecom operators with subscriber base of 400mn. The objective was to create a unified, scalable decision support framework for the newly formed entity.
• Oversaw the consolidation of customer, network, and commercial data systems, while ensuring continuity of reporting, insights, and analytical capabilities across business functions. Worked closely with marketing, customer acquisition, and technology teams to align KPIs and analytics-driven strategies with business priorities.
• Built and led cross-functional teams to design and implement customer segmentation models, marketing performance measurement tools, and advanced analytics use cases supporting growth, retention, and cost optimization initiatives.

Apr 2009 – Mar 2017 · 7 yrs 11 mos · Mumbai

• Responsible for building and institutionalizing the Business Intelligence and Advanced Analytics ecosystem at Idea Cellular. This included defining the data strategy, setting up the infrastructure, and embedding analytics into key business processes across marketing, customer management, and network functions.
• Led initiatives to develop customer segmentation frameworks, campaign analytics, and performance dashboards that supported data-driven decision-making at both national and circle levels. Worked closely with senior leadership to align analytics priorities with business objectives and drive measurable outcomes.
• Built and mentored a high-performing team of analysts and data professionals, fostering a culture of insight-led execution and continuous improvement.

Jul 2004 – Mar 2009 · 4 yrs 8 mos · Mumbai, Maharashtra, India

• Provided strategic and economic consulting support to multiple Aditya Birla Group companies, with a focus on macroeconomic analysis, policy evaluation, and market intelligence. Played a key role in setting up the Consumer Research Cell, aimed at strengthening the Group’s understanding of consumer behaviour and enabling insight-led business strategies across its consumer-facing businesses.
• Collaborated with business units to embed analytics into their planning and decision-making processes, particularly in areas such as pricing, demand forecasting, and market entry assessment. Delivered economic outlooks and scenario analyses to support leadership in long-term strategic planning.
• This role marked a significant shift towards promoting analytics-led decision-making across the Group’s retail, telecom, and financial services verticals.

Apr 2003 – Jul 2004 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Responsible for business development and insight generation for key FMCG clients, helping them navigate dynamic consumer markets with data-backed decisions. Partnered with brand and category teams to deliver actionable market research, drive growth strategies, and deepen client relationships.
• Oversaw end-to-end project execution, from understanding client objectives to delivering tailored insights. while ensuring high standards of analytical rigor and service excellence.
• This role provided my first hands-on exposure to sales, with direct revenue responsibilities.

May 2000 – Apr 2003 · 2 yrs 11 mos · Mumbai, Maharashtra, India

• Led forecasting and insight-generation efforts across multiple Tata Group companies, supporting strategic and operational decision-making at the group level. Built econometric and time-series models to project demand, analyze market trends, and evaluate policy scenarios impacting key business sectors.
• My work involved close collaboration with business leaders to translate macroeconomic signals into actionable business insights. From inflation impact modelling to sectoral policy analysis, I gained hands-on experience in building robust analytical frameworks that informed investment, pricing, and expansion decisions.
• This role laid the foundation for my deep interest in applying data and analytics to solve real-world business challenges.

Jul 1999 – Apr 2000 · 9 mos · Mumbai Area, India

Jan 1996 – Apr 1997 · 1 yr 3 mos · Dehradun