Aadesh Gaindher

Partnerships Manager

Gurugram, Haryana, India12 yrs 10 mos experience

Key Highlights

  • 12 years of experience in FMCG and Fintech sectors
  • Led teams across diverse cultural landscapes
  • Expert in distribution strategy and market expansion
Stackforce AI infers this person is a seasoned professional in FMCG and Fintech sectors with strong leadership and market expansion skills.

Contact

Skills

Core Skills

New Business DevelopmentTeam ManagementCross-functional Team LeadershipNew Market ExpansionGo-to-market StrategyProject ManagementMarket ExpansionBusiness DevelopmentInternational SalesProduct Launch

Other Skills

Business-to-Business (B2B)Customer ServiceDistribution ManagementDistribution StrategiesFast-Moving Consumer Goods (FMCG)Fast-Moving Consumer Goods (FMCG) SalesField Sales ManagementFinTechManagementMarket DynamicsMarket ResearchMerchant AcquiringNew Territory DevelopmentPharmaceutical SalesPrepaid Cards

About

With 12 years of rich and diverse experience across FMCG and Fintech sectors, I have had the opportunity to work across multiple geographies, including pan-India and the East African region, handling country-level roles for the past 6 years. My core expertise lies in: Distribution Strategy Market Expansion New Business Development P&L Management Go-to-Market (GTM) Execution Team Leadership & Cross-functional Collaboration I’ve successfully led teams across different cultural and regional landscapes, enabling me to develop strong cross-cultural management skills. I believe that great leadership starts with empathy—understanding your team, giving them time, and supporting their growth. I’ve seen firsthand how even an average-performing team can deliver exceptional results when led with the right intent and support. I strongly believe that people make all the difference. My approach has always been to back my team and nurture a work culture that’s built on trust, accountability, and emotional intelligence. Let’s connect!

Experience

Tide

2 roles

Interim Partnerships Head

Promoted

Jun 2025Present · 9 mos

New Business DevelopmentTeam ManagementCross-functional Team LeadershipProduct DevelopmentInternational Sales

Partnerships lead (India)

Jun 2024Jun 2025 · 1 yr

Prepaid CardsSecured FinancingUnsecured LoansCross-functional Team LeadershipTeam BuildingTeam Management+4

Pickmywork

2 roles

VP Growth

Promoted

May 2023May 2024 · 1 yr · Gurugram, Haryana, India

  • Expanded the portfolio for the organization to sectors like FMCG, Pharma, FinTech with a total of 67 projects.
  • Reduced operational and hiring costs by 25% by introducing target-based salary and pay per task model.
  • Supervised the team to understand the market dynamics in Delhi NCR and defined roadmap for ONDC project
  • launches for multiple categories (Kirana, F&B & Fashion)
  • Successfully initiated onboarding activities PAN India across 30 cities, with 300+ on ground team for ONDC
  • Increased our partner base from 1Mn to 1.2Mn by expanding to the Eastern states, targeting plain sailing projects
Fast-Moving Consumer Goods (FMCG) SalesNew Business DevelopmentNew Market ExpansionGo-to-Market StrategyCross-functional Team Leadership

AVP Growth

May 2022Apr 2023 · 11 mos · Gurugram, Haryana, India

  • Leading cross functional teams to drive growth & strategy for Pickmywork's entire enterprise client base.
  • Managing B2B & B2C vertical with a team of 12 Growth managers and a partner base of 1 million across India
  • Working closely with BD team on tapping new opportunities and hiring growth team to enable growth across
  • multiple sectors and support rapid expansion.
  • Managing PAN India sales & operations for the organization
Fast-Moving Consumer Goods (FMCG) SalesNew Business DevelopmentNew Market ExpansionGo-to-Market StrategyCross-functional Team Leadership

Udaan.com

3 roles

GTM Manager (North)

Jan 2022May 2022 · 4 mos

  • working as a support function for Demand/supply team for North
  • monitoring Central initiatives at Regional level
  • making and analysing productivity/hygiene/incentive trackers for demand team
  • helping demand team to execute monthly activations on ground and tracking it's parameters
  • acting as an interface between HR and demand team for proper utilisation of man power
  • planning for new city launch/pincodes opening
Go-to-Market StrategyFast-Moving Consumer Goods (FMCG) SalesPharmaceutical SalesNew Business DevelopmentNew Market Expansion

Demand Lead (NCR)

Jul 2021Jan 2022 · 6 mos

  • Building Udaan FMCG/Food/Pharma
Fast-Moving Consumer Goods (FMCG) SalesTeam ManagementCross-functional Team LeadershipBusiness DevelopmentDistribution Strategies

Sr. Area Lead(Delhi)

Nov 2019Jun 2021 · 1 yr 7 mos

  • B2B Channel management
  • New market launch (Delhi, Gurgaon, Faridabad)
  • Tapping new markets and On boarding new clients(13000 KAM mapped)
  • Hiring best talent and training them to grow along with the org(16 TLs/170 BDEs & Tellecallers)
  • Area mapping for entire city with manpower allocation
  • Understanding market dynamics and needs
  • Sharing market demands and insights with supply team
  • Managing top buyers discounting and credit allocations for smooth functioning
  • Increasing wallet share month on month with best discounting and pricing
  • Team management- Incentive allocation/target setting
  • Brand focused GTM
Fast-Moving Consumer Goods (FMCG)International SalesNew Territory DevelopmentProduct LaunchDistribution Management

Mjengo ltd

Sales Manager (East Africa)

Sep 2017Oct 2019 · 2 yrs 1 mo · Eldoret, Uasin Gishu County, Kenya

  • Handling GT & MT
  • Channel management
  • Responsible for Primary & Secondary sales
  • NPD & GTM of newly launched products
  • Data analysis & interpretation
  • Sales forecast and target setting
  • Area mapping
  • Handling Manual discounting buyers
  • Credit allocation and tracking its utilization
  • Exploring international markets for setting up new distributors (Tanzania & Uganda)
  • Team management- Incentive working, allocation, driving ground team to achieve it
  • Brand building- Pitching newly launched products to Embassy s /Educational institutions/Offices
  • Managing Key accounts like - Tuskys/Tumaini/Khetia/Khetia Garments/Shivling/Naivas/Chandarana etc
  • Handling on role & off role teams
  • Gaining cross culture & cross functional experience
Rural DevelopmentNew Market ExpansionBusiness DevelopmentTeam ManagementFast-Moving Consumer Goods (FMCG) Sales

Colgate-palmolive

Customer Development Officer (Channel Management)

Jan 2015Aug 2017 · 2 yrs 7 mos · Surat, Gujarat, India

  • Sourcing and Appointment of Distributors as and when required
  • Motivating and Coaching the Distributor/Team and handholding where required
  • Handling Distributer’s grievances in settling claims and ROI calculation
  • Taking care of route operations, market scheming and breakages at the godown
  • Manage stock levels to ensure continuous availability and regular rotation
  • Managing Primary and Secondary sales
  • Operation of trade schemes within the allotted budget
  • Ensure appropriate distribution across the territory as per norms
  • Identify and target new accounts/ towns / villages
  • Proposing for discount to the accounts as necessary.
  • Driving of Marketing and Growth initiatives
  • Ensure market hygiene conditions met by distributor
  • Coaching of Salesman, reviews, allotting clear responsibilities to team members

National cadet corps - india

Cadet

Apr 2010May 2012 · 2 yrs 1 mo · Jodhpur, Rajasthan, India

  • Passed B and C certificate with "A" grading from 4RAJ AIR SQN
  • Microlite flying- 7 hours of microlite flying
  • Selected for RD parade 26th Jan 2011

Education

SOM Lalit Institute of Management Studies

PGP (Marketing) — Marketing & Sales

Jan 2013Jan 2015

Lachoo Memorial College of Science & Tech

BCA — Computers

Jan 2010Jan 2013

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