Aaron Fletcher

CEO

San Francisco, California, United States25 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of leadership in gaming and technology.
  • Founded and scaled multiple successful esports ventures.
  • Achieved top-five global rankings in over ten competitive titles.
Stackforce AI infers this person is a Gaming and Esports expert with extensive leadership and technical experience.

Contact

Skills

Core Skills

Esports StrategyTeam LeadershipEsports Platform DevelopmentTournament HostingEsports ManagementTournament OperationsIt ConsultancyNetwork SolutionsGaming Platform DevelopmentEvent ManagementLogistics ManagementDistributionCommunity LeadershipTeam ManagementTechnology OperationsInfrastructure ManagementNetwork Administration

Other Skills

AutomationBusiness DevelopmentBusiness EfficiencyBusiness StrategyCash Prize CompetitionsCloud ComputingCollaborationCommunication ToolsCommunity ManagementComplianceComputer AnimationComputer GamesCustomer ServiceElevator PitchEntrepreneurship

About

I am a seasoned entrepreneur with more than two decades of leadership experience in gaming and technology, having collaborated extensively with industry leaders such as Activision Blizzard, Steam, Amazon, PlayStation, Square Enix, and others. My passion for gaming began as an enthusiastic kid volunteering at internet gaming centers, which eventually led me to organize and manage esports events for pioneering organizations like ESL, ESWC, and WCG. My competitive drive soon took me to the professional stage, where I achieved top-five global rankings in more than ten titles, including Counter-Strike, Call of Duty, Starcraft, World of Warcraft, Guild Wars, Trackmania, Formula 1, and more. At the time, professional gaming alone couldn’t fully sustain a career, prompting me to build a diverse technology skill set alongside competition. I provided high-impact IT consultancy across the gaming, finance, healthcare, and telecommunications sectors, specializing in complex network solutions, robust data center operations, strategic IT infrastructure, major security audits, compliance overhauls, and efficiency-focused technology implementations. I also developed deep expertise in gaming-specific systems, including competitive integrity platforms, server infrastructure, matchmaking solutions, and anti-cheat technology. Leveraging this unique blend of competitive and technical experience, I went on to found multiple successful ventures—most notably Repeat.gg, which was acquired by PlayStation. Today, as Director of Gaming & Esports at PlayStation, I oversee Repeat.gg, PlayStation Tournaments, and related initiatives, with a core focus on growing PlayStation’s global esports presence and delivering exceptional competitive gaming experiences worldwide. Outside of my professional endeavors, I enjoy culinary adventures with my wife and sharing my lifelong passion for gaming with my children, ensuring it remains a vibrant part of our family for generations.

Experience

Playstation

Director Esports/Gaming

Aug 2022Present · 3 yrs 7 mos · San Francisco Bay Area

  • Lead a 30+ person team focused on PlayStation’s global esports strategy. Oversee the integration and expansion of Repeat.gg, supporting more titles and formats while scaling competitive offerings.
  • 300,000+ tournaments hosted and 200M+ games played by tens of millions of competitors
  • Driving scalable, automated, and accessible esports infrastructure
  • Collaborate with internal teams and external publishers to deliver high-impact tournament experiences
Esports StrategyTeam LeadershipTournament ManagementCollaborationInfrastructure Development

Repeat.gg

Founder & CEO

Sep 2019Present · 6 yrs 6 mos · San Francisco Bay Area

  • Founded Repeat.gg, an esports tournament platform acquired by Sony PlayStation in July 2022. Focused on building scalable, automated competitive experiences that reach players globally.
  • Hosted tournaments for top titles including Fortnite, Rocket League, League of Legends, and Call of Duty
  • Enabled asynchronous formats supporting over 1,000,000 players in a single event
  • Delivered fully automated, low-friction competition accessible to all skill levels
  • Led Repeat.gg from inception to acquisition, securing a strategic position within the PlayStation ecosystem
Esports Platform DevelopmentTournament HostingPlayer EngagementAutomation

Xy gaming

Founder & CEO

Feb 2015Sep 2019 · 4 yrs 7 mos · San Francisco Bay Area

  • Led one of the largest esports tournament platforms focused on cash-entry competitions, offering both head-to-head and tournament formats.
  • Hosted over 16,000 tournaments and more than 12 million games played
  • Enabled players to compete for cash prizes in games like League of Legends, Dota 2, and more
  • Scaled platform operations and monetization in the early cash gaming space
Esports ManagementTournament OperationsCash Prize Competitions

We know gaming

Founder/Director

Apr 2010Mar 2013 · 2 yrs 11 mos · Brisbane, Australia

  • Founded and operated an import/export business focused on gaming software and peripherals, supporting the distribution of global gaming brands throughout Australia.
  • Managed logistics, vendor relationships, and distribution for a range of international gaming products
  • SteelSeries was one of several brands imported and distributed during their early expansion in the region
  • Oversaw end-to-end operations including sourcing, inventory, and cross-border fulfillment
  • Specialized in delivering niche and hard-to-find gaming products to the ANZ market
Logistics ManagementVendor RelationshipsDistribution

Progaming ltd

Founder CTO/COO

Jan 2009Apr 2013 · 4 yrs 3 mos · Brisbane, Australia

  • Built and launched a skill-based gaming platform that enabled players to compete for real-money prizes across PC and console titles. Focused on delivering scalable infrastructure to support online tournaments and competitive transactions at high volume.
  • Developed a secure, real-time transactional system tailored for skill-based competition
  • Ran both online and live esports events, partnering with cinemas and community organizations
  • Led end-to-end tournament operations, including entry systems, match management, and automated payouts
  • Secured VC funding and received multiple awards, including an innovation grant from QUT
Gaming Platform DevelopmentReal-time TransactionsEvent Management

Zerotwitch pty ltd

IT Consultant and Contractor

Jan 2005Feb 2015 · 10 yrs 1 mo · Brisbane, Australia

  • Delivered high-impact IT consultancy across the gaming, finance, healthcare, and telecommunications sectors, supporting both enterprise and startup clients.
  • Designed and implemented complex network solutions and strategic IT infrastructure enhancements
  • Conducted major security audits, compliance overhauls, and vulnerability assessments in sensitive environments
  • Built business efficiency tools including data automation systems and image batch processing software
  • Worked with gaming companies on server optimization, matchmaking systems, and esports integration
  • Provided branding, web development, and marketing support for a range of clients across industries
IT ConsultancyNetwork SolutionsSecurity AuditsCompliance

Mayhem games

Manager and System/Network Administrator

Aug 2003Jan 2005 · 1 yr 5 mos · Springwood, Brisbane

  • Managed daily operations of a combined internet café and computer retail store, overseeing technical systems, staff, and revenue-driving events.
  • Handled network engineering, security, and maintenance for 80+ computers
  • Built and configured gaming PCs and installed software across retail and café environments
  • Managed scheduling, payroll, inventory, customer service, and point-of-sale operations
  • Marketed, organized, and managed large-scale tournaments with 200+ competitors, including server setup, anti-cheat systems, and referee coordination
  • Ran weekend events that generated more revenue in a single day than the business earned in an average week
Network AdministrationEvent ManagementCustomer Service

Professional gamer

E-Sports Community Leader

Aug 2002Mar 2013 · 10 yrs 7 mos

  • I started competing seriously in esports in the early 2000s, when the scene was still finding its footing. Over the years, I reached top-five global rankings in more than ten titles, including Counter-Strike, Call of Duty, Starcraft, World of Warcraft, Guild Wars, Trackmania, Formula 1, and others.
  • Beyond competing, I led multiple teams and communities, helping shape the early foundations of organized competitive play. I also built tools and platforms that supported communication, scheduling, and growth for grassroots esports groups—much of it long before dedicated software existed.
  • I was invited to game launches, featured in gaming media, and often brought in as a player voice to help shape new competitive experiences. Those years laid the groundwork for my future in gaming, product development, and community leadership.
Community LeadershipTeam ManagementCommunication Tools

Alair engineering

CTO/COO

Oct 2000Nov 2009 · 9 yrs 1 mo · Brisbane, Australia

  • Led technology operations and internal systems for an engineering firm through nearly a decade of growth, culminating in the company's successful sale in 2009. Focused on improving efficiency through custom software development, infrastructure upgrades, and operational support.
  • Oversaw network engineering, IT security, and day-to-day systems maintenance
  • Built custom software tools to streamline workflows and improve business performance
  • Managed financial systems and banking operations using MYOB
  • Created technical documentation and architectural drawings using ArchiCAD
  • Supported company-wide productivity using the Microsoft Office Suite
  • Played a key role in operational readiness and technology transition during the acquisition
Technology OperationsSoftware DevelopmentInfrastructure Management

Education

The University of Queensland

Multimedia — Animation and Design

Jan 2004Jan 2007

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