Mustafa Ashraf

CEO

London, England, United Kingdom24 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led strategic sales teams achieving significant growth.
  • Built largest Retail and CPG team in EMEA.
  • Recognized for driving data transformation initiatives.
Stackforce AI infers this person is a SaaS sales leader with expertise in data analytics and digital transformation.

Contact

Skills

Core Skills

Sales ManagementStrategic PlanningDigital TransformationTeam LeadershipRecruitingBusiness TransformationData AnalyticsConsultative SellingCustomer Engagement

Other Skills

Artificial Intelligence (AI)Business IntelligenceBusiness OperationsBusiness PlanningBusiness StrategyCRMCloud ComputingCoachingContract NegotiationData IntegrationData QualityEnterprise Software SalesGo-to-Market StrategyHigh Performance TeamsIT Strategy

About

Have shared purpose and make things happen.

Experience

Databricks

4 roles

UAE Country Manager

Feb 2025Present · 1 yr 1 mo

Senior Director - CPG and Grocery

Feb 2024Present · 2 yrs 1 mo

  • Lead strategic sales team for UK&I market. Team milestones include supporting the largest data transformation programme in the UK and customer recognised for Global Innovation Industry Award. Role incorporates developing Industry GTM plan, people development plans and shaping growth initiatives in hi-po and mid market segments. Nominated by Databricks Corp onto Global Top 5% Senior Leader Talent Accelerator programme at “The Leadership Consortium”
Sales ManagementTalent ManagementStrategic PlanningMEDDIC Sales MethodologyBusiness StrategyRelationship Building+8

Industry Leader - Retail and CPG

Promoted

Feb 2023Present · 3 yrs 1 mo

  • Responsible for building Databricks Retail and CPG Industry segment. Attracted top talent to build the largest industry team in EMEA. Grew RCG team by 90% to 17 head count covering strategic, major and whitespace territories. Big focus on people enablement and empowerment to drive Retail and CPG to the #1 Consuming Industry Team in the UK&I subsidiary
Sales ManagementTeam LeadershipRetail and CPG IndustryMEDDIC Sales MethodologyBusiness StrategyRelationship Building+7

Director - Strategic Sales Team, Northern Europe

May 2022Feb 2023 · 9 mos

  • Lead strategic sales team covering Databricks largest Northern Europe Customers. Developed a “One Team” culture which includes sales, cross-functional, leadership and partner teams. Introduced new IP and ways of working to support operational pivot to a consumption business and better align with customer and partner outcomes.
Business TransformationPeople DevelopmentSales ManagementMEDDIC Sales MethodologyBusiness StrategyRelationship Building+7

Microsoft

3 roles

Director - Data and AI

Promoted

Jul 2018May 2022 · 3 yrs 10 mos

  • Business solution leader driving best in class Data and Analytics strategies with sales teams.
  • Responsible for leading and shaping the UK Enterprise Commercial Analytics and AI sales team
  • Thought leader on Microsoft Data as an Asset GTM strategy and shaping cross industry initatives
  • Operational and business management of the Azure Retail Strategic team incorporating planning, deal coaching and career development delivering 50% growth in the business
  • Passionate believer of Empower Every Person and delivering D&I cultural change.
  • Microsoft UK BAME board member responsible for leading and shaping internal D&I strategic programmes including UK ethnicity hiring
  • Relationships developed with strategic partners including Accenture, Avanade, Cap Gemini, PWC, Cognizant focused on business transformation outcomes
  • Leading industry purposeful partnerships to impact Food Poverty in the UK. Awarded Microsoft GM Award for Impact
Sales ManagementStrategic PlanningMEDDIC Sales MethodologyBusiness StrategyRelationship BuildingTeam Building+8

Microsoft Data and AI Global Business Manager

Jul 2016Jul 2018 · 2 yrs

  • Global client lead for Microsoft's Big Data, Advanced Analytics, Infrastructure and Cloud solutions.
  • FY'19 Gold Club Winner
  • FY'18 Gold Club Winner
  • WW STU Sales Excellence Winner
  • Enabling HSBC, WPP and Unilever to leverage data and analytics, incorporating scale of hybrid cloud, as the most powerful catalyst for digital transformation in the enterprise (at the lowest cost). Business engagement outcomes focused on transforming products, engaging customers, optimising operations and empowering employees.
  • On technology enablement side, responsible for leading Microsoft specialist resource for platform engagements including:
  • Build and execute an effective, holistic data and analytics strategy
  • Deliver speed, scale and efficiency at lowest cost leveraging on prem and cloud investments
  • Prepare for trends such as AI, Hadoop, IoT
  • Enabling business collaboration and action from analytical insight, whilst establishing effective information governance, privacy and security
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

Big Data and BI Executive - Telco and Media Practice

Jun 2013Jul 2016 · 3 yrs 1 mo

  • Responsible for Microsofts Big Data and Business Intelligence capability
  • Member of Microsoft Top Talent Programme for Hi-Po talent
  • Engaging on Finance Transformation projects driving reduced reporting complexity, speedier close of financial books and enabling business agility
  • Leading Microsoft Big Data initiative, enabling enhanced customer insight, customer experience and data monetisation opportunities with major Telco and Media customers
  • Building infrastructure cost reduction business cases utilising customer on premise and cloud capabilities
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

Ibm united kingdom ltd

3 roles

Information Management Executive - Telco Media

Jan 2012Jun 2013 · 1 yr 5 mos · London Area, United Kingdom

  • Responsible for IBM’s Information Management, Big Data and Governance portfolio
  • Received IBM SWG Vice Presidents “Sales Eminence Award” in 2012
  • Building client revenue generation opportunities via customer insight and analytics
  • Building, driving and leading Information Management initiatives inline with Telco/Media clients strategic business initiatives (eg Data Monetisation, Churn Management, Operational Cost Reduction, Regulatory requirements etc)
  • Responsible for IBM major Telco/Media accounts (Everything Everywhere, Vodafone, BSkyB, ThomsonReuters, BT)
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

Information Management Executive - Healthcare

Jun 2010Jan 2012 · 1 yr 7 mos · London Area, United Kingdom

  • Responsible for IBM’s Information Management, Big Data and Governance portfolio in Healthcare
  • Achieved “Information Management Top Gun” sales award
  • Given ownership for building and leading IBM’s “UK Healthcare Analytics In a Box” proposition
  • Winning engagements enabled better patient care and increased financial visibility for Partner Trusts
  • Responsibility of core IBM Pharmaceutical accounts (GSK, AZ, Pfizer) and NHS
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

Information Management Executive - Financial Services

Sep 2007Jun 2010 · 2 yrs 9 mos · London Area, United Kingdom

  • Responsible for IBM’s Information Management and Governance portfolio in Financial Services
  • Key engagements included reducing customer cost by onboarding investment customers quicker, improved decision making by increasing transparency of financial positions in custodial banks and increasing close of financial books
  • Responsibility for IBM major Financial Services accounts (HSBC, Santander, JP Morgan, Standard Life)
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

Datamirror

Data Integration Executive

Jun 2003Sep 2007 · 4 yrs 3 mos · London Area, United Kingdom

  • Responsible for Data Integration, High Availability and Audit solution portfolio
  • Working with customers on availability of mission critical systems including online retail systems, trading systems and business reporting systems. Building cost cases for downtime
  • Engaging on FDA compliance requirements (CFR 21 Part 11) where audit trail of system access/changes captured and monitored
  • Responsible for accounts including Debenhams, GSK and Zurich
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

National instruments

Account Manager

Jan 2002Jun 2003 · 1 yr 5 mos · Newbury

  • Responsible for test and automation software
  • Awarded Gold Circle of Excellence for Sales Achievement
Consultative SellingMEDDIC Sales MethodologyRelationship BuildingCustomer EngagementContract NegotiationEnterprise Software Sales

Education

University of Strathclyde

Bachelor of Engineering (BEng) — Electrical and Electronic Engineering

Jan 1997Jan 2001

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