Marty Weishaar

VP of Engineering

San Diego, California, United States21 yrs 5 mos experience

Key Highlights

Over 15 years of marketing leadership experience
Proven track record in demand generation campaigns
Expert in building and leading high-performing teams

Stackforce AI infers this person is a Marketing Executive with expertise in Demand Generation and Lead Generation strategies.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationContent CreationProduct DevelopmentSales Operations

Other Skills

A/B testingAdvertising SalesAffiliate MarketingConversion OptimizationDirect ResponseEmail MarketingGoogle AdwordsHubSpotLead GenerationLive TransfersMarketing AutomationMarketing OperationsMedia BuyingMobile MarketingOnline Advertising

About

➥I am a results-driven, and well-regarded marketing executive with more than fifteen+ years of experience creating and leading best-in-class marketing strategies in diverse and ever-changing environments. Additionally, I demonstrate a proven track record of success developing cutting-edge demand generation campaigns boosting awareness and positioning an organization as industry leader in highly competitive landscapes. ➥My background includes spearheading efficient and effective marketing best practices championing the organizational mission and goals. Additionally, I execute on challenges and maintain a forward-thinking, entrepreneurial mindset aligned with the enterprise vision. ➥I am proficient at building powerful teams, establishing expectations, communicating vision, and monitoring performance to maximize effectiveness. A marketing powerhouse and ideator translating organizational needs into revolutionary marketing solutions accelerating change and growth.

Experience

Lucihub

VP Growth + Marketing | Next-Gen Video Production platform | AI Creative Director

Dec 2023 – Present · 2 yrs 3 mos · San Diego, California, United States

Next-Gen Video Production Platform. Start with promptless AI pre-production tools for script creation, voiceovers, shot lists and more. Then capture footage on a smartphone, upload, and get pro edited video content in hours, not weeks. Lucihub is redefining the video creation experience, making quality video production fast, seamless, and accessible.
Solutions for: Tradeshows, Events, Testimonials, Product Demos, Social Media, and more.

Lead GenerationHubSpotMarketing StrategyDemand Generation

Archenia, inc.

Marketing Consultant

Mar 2022 – Nov 2023 · 1 yr 8 mos

➥Actively supported the President in the development and execution of website re-design, content creation, marketing materials. Supported team with new media partnerships for Insurance and Home Service campaigns.

Lead GenerationHubSpotPay Per CallMarketing StrategyContent Creation

Cleanspark

VP Marketing and Demand Generation

Mar 2020 – Feb 2022 · 1 yr 11 mos

Here, I successfully performed in a pivotal leadership position driving the health and growth of the marketing operations. Additionally, I developed and executed the overall marketing strategy, owned marketing performance, and championed investor relations.
➥Created and executed an introductory lead generation and marketing strategy linking strategic priorities to executional outcomes.
➥Developed and revitalized the product brand delivering captivating messages within the targeted market through channels such as tv, company website, events, Google, Facebook, and industry publications.

Lead GenerationHubSpotMarketing StrategyDemand Generation

Lendingtree

Head of Pay Per Call | Head of New Products, Insurance (@QuoteWizard)

Oct 2015 – Mar 2020 · 4 yrs 5 mos · Greater Seattle Area

Here, I was specifically chosen to build an internal calls business from scratch evolving into a full-scale call-center transfer business which helped monetize 15k daily leads. Created and led the cross-functional team including sales, marketing, developers, and operations.
➥Driving force catapulting revenue within the recently created call program leading to a major call-center acquisition.
➥Collaborated with executives from Lending Tree and QuoteWizard to detect and propel synergies after major acquisition. Additionally, I owned the end-to-end new product vision and roadmap for multiple verticals including life insurance, personal loans, and an auto warranty direct mail campaign which created a significant new revenue stream.

Lead GenerationSalesforce.comPay Per CallAffiliate MarketingMarketing StrategyProduct Development

Provident trust group, an ascensus company

VP of Marketing

Feb 2014 – Mar 2015 · 1 yr 1 mo

Here, I functioned as the Vice President of Marketing for the Trust Company, while acting as General Manager of “idirect” IRA LLC business, overseeing the total start-up sales and marketing operations during transition/acquisition.

Lead GenerationSalesforce.comHubSpotMarketing StrategySales Operations

Franchisehelp- a metric collective company

VP of Marketing

Jan 2013 – Jan 2014 · 1 yr

Lead GenerationAffiliate MarketingMarketing Strategy

Guidant financial

Director of Marketing

Jan 2008 – Jan 2013 · 5 yrs

Lead GenerationSalesforce.comAffiliate MarketingMarketing Strategy

Efinancial

Marketing Director

Jan 2004 – Jan 2008 · 4 yrs

Lead GenerationAffiliate MarketingMarketing Strategy

Nuwireinvestor.com

Partner

Jan 2004 – Jan 2004 · 0 mo

Partner @ NuwireInvestor.com (2014-2020)
➥Strategic and Tactical management of 10,000+ page site with expert content on real estate, self directed IRA, crypto/bitcoin and other alternative investments.