Prayag Soni

Product Manager

Mumbai, Maharashtra, India8 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Experienced in Growth Product Management at BrowserStack.
Strong background in Technical Account Management.
Proven track record in Business Development and Publisher Relations.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and Ad Tech industries.

Contact

Skills

Core Skills

Product ManagementGrowth StrategyCustomer SuccessClient Relationship ManagementPublisher DevelopmentTalent RecruitmentBusiness DevelopmentProgrammatic Advertising

Other Skills

Ad TechAnalytical SkillsBrand ManagementCCompetitive AnalysisContent Management Systems (CMS)Customer Relationship Management (CRM)Data AnalysisGoogle AnalyticsLeadershipManagementMarketingMarketing StrategyMicrosoft ExcelMicrosoft Office

About

I currently work at BrowserStack as a Growth PM overseeing the conversions and monetization chapter. Alongside the PM experience, I have four years of Technical Account Management experience in companies like BrowserStack and Directi. I'm always excited about learning new things and making new connections. If you're reading this, why not drop me a message so we can get to know each other better? 😄

Experience

Browserstack

2 roles

Senior Associate - Product Manager Growth

Promoted

Apr 2022 – Present · 3 yrs 11 mos

Product ManagementGrowth Strategy

Senior Customer Success Specialist

May 2020 – Apr 2022 · 1 yr 11 mos

Customer SuccessClient Relationship Management

Media.net

2 roles

Sr. Associate - Publisher Development

Promoted

Jun 2019 – May 2020 · 11 mos

Help Manager in the talent recruitment process for Campus Placements by conducting initial screening rounds.
Drive conversation with Product/Tech team for implementation of new features and product offerings
Mentor junior associates and help them become independent contributors.
Monitoring performance and owning P&L responsibilities for Tier 1 and strategic publishers.

Publisher DevelopmentTalent Recruitment

Business Development Specialist

Sep 2017 – Jun 2019 · 1 yr 9 mos

Sep'17-Dec'17
Got trained in the contextual monetisation unit of media.net learning about placements, IAB sizes, creatives optimisation, contextual keywords optimisation.
Started working on publishers like 247 Wall Street, Stuccu.
Jan'18-July'18
Started handling premium publishers like Forbes, Hearst, and The Street reporting directly to the Associate Director.
Started working on the pilot media buying project leveraging unique YBNCA demand under the tutelage of Associate Director.
Aug'18-June'19
Transitioned to the programmatic unit of media.net and learnt about programmatic part of ad-tech encompassing header bidding, Prebid and Google EBDA.
Started handling the Prebid optimisation of premium publishers like Healthline, Mediavine, Ookla, WordPress.
Working on optimising premium Header bidding publishers like Sarahah, Reservations.com.
Working with the sales team to onboard new Prebid publishers and optimising their performance.
Working on onboarding setups for publishers choosing to go live with media.net via Google EBDA setup.

Business DevelopmentProgrammatic Advertising

Vision india foundation

2 roles

Socioeconomics Internship

Dec 2016 – Jan 2017 · 1 mo

Undertook a primary literature review of the internal security threats to India. Conducted interviews with stakeholders and published a report in a leading online E-news portal called 'The Quint'.

Delegate

Jun 2016 – Jun 2016 · 0 mo

Interacted with 150 enthusiastic delegates from all over India and a few from abroad countries. Discussed and debated on policy issues while interacting with senior Bureaucrats, Academicians, Diplomats, Politicians to gain their insights about policy issues.