Mar 2018 – May 2019 · 1 yr 2 mos

• Handling Tractor and Utsav – the economy range brands of Interiors in Asian Paints. End-to-end marketing responsibility for the portfolio comprising 11 sub-brands of Asian Paints. Responsible for management of product life-cycle and brand perception. Liaising with Supply Chain and R&D for New Product Introduction and product improvements. Forecasting and demand planning for key seasonal sub-brands. Close interaction with Creative and Execution agencies to ensure brand visibility and promotion. Working closely with research and brand consulting partners to chart future brand strategies. A 3000 Cr. portfolio contributing ~15% to company’s top-line.
• Worked on Tractor Emulsion Saalon Saal Chamak and Shyne Andar Shyne Baahar TVCs and their respective 360 degree activations across geographies. Responsible for a successful rebranding exercise leading to over 20% growth and subsequent MS gains. Successfully introduced new entry-level brand “Tractor Sparc” after extensive trials. Fastest growing portfolio among the mainstream brands within Asian Paints. Ran a one of its kind on-demand entertainment platform Radio Rangeela powered by Radio Mirchi. Ran one of the biggest initiatives in Asian Paints contributing 2% additional growth to the portfolio. Created a grass-root level kabaddi league Bharat Super League across tier 3 & tier 4 towns of major rural markets to promote the sport along with increased eye-balls for brand Tractor. Partnered with PKL team Tamil Thalaivas for enhanced visibility in key micro-market of Tamil Nadu. Won award for Most Engaging Content on Mobile Platform for Radio Rangeela.

Apr 2017 – Mar 2018 · 11 mos

• Responsible for handling Asian Paints Home Solutions vertical for Mumbai region. Responsible for the P&L of unit along with BTL initiatives for business development & lead generation in order to grow the revenue in the city. Responsible for sales planning, designing monthly schemes for customers based on past trends and the products under focus for company. Plan strategies to ensure consistent sales via multiple channels like web, referrals, dealers, architects. Strategize unit operations to achieve profitability targets for the unit while seeding new products. Optimization of territory alignment based on revenue vs lead cost and sales forecasting. Ensuring effective service delivery in compliance with set goals with an aim of maximizing NPS score
• Custodian of customer experience for the service with a NPS of 49% across 4500+ customers. Redefined pricing of 3000+ painting systems for material and labor rate rationalization. Partnered with several architects & interior designers to offer complete 360 degree service to customers. Highest penetration and business for water-proofing and wood finish services in the country. Highest sales of wallpaper range Nilaya including the Sabyasachi collection in the country. Drove usage of Sales Force Automation for efficient service delivery and SAP systems for accounts. Devised marketing and lead generation activities and tracked their effectiveness in terms of ROI. Created customer schemes for focused business generation, seasonal planning & product penetration. Educated all my contractors regarding digital modes of payment in wake of demonetization.

Mar 2016 – Mar 2017 · 1 yr

• Handled Retail Sales for decorative paints division based out of Ahmedabad, Gujarat.

Jun 2014 – Feb 2016 · 1 yr 8 mos · Chandigarh Area, India

• Responsible for Key Accounts (Retail) & distribution business for South Punjab market. Channel Management – Network of 30 Direct Dealers and Regional Retail Outlets. Channel Management – Network of 200+ retailers serviced via local distributors. Demand planning to ensure proper product mix maintained at all premium partners. Sales planning & execution: trade schemes, product mix, network category performance, collection. Seeding of new products as and when they get launched in the market. Monthly sell-in to distributors along with sell-through planning for the dealers and BTL activations. Manage warehouse operations, CFA management and material servicing.
• Fastest growing unit in the region with highest new products’ sale across product categories. Successfully handled new launches with sleuth of local marketing activities to increase awareness. Increased width of distribution by opening 20+ new dealer accounts across geographies in 1 year. Identified and launched new distributor for Ludhiana outer and Ferozepur micro-markets. Effective demand planning led to reduced shortages of key imported (CBU) seasonal SKUs. Achieved highest single day billing of 1.2 Cr for a single key-account. Developed and deployed product differentiation and combo-billing strategy to avoid under-cutting in the market and ensured high dealer profitability. Developed and deployed sale vs installation dashboard to identify and reduce whole-selling. Closely monitored trade partners’ sales data month on month for performance and future action plan.

Apr 2013 – May 2013 · 1 mo · Bengaluru Area, India

• Involved in the nascent stage of Food-tech development in India. On-boarded 200+ restaurants for FoodPanda for their launch in Bangalore by effective liaising. On-boarded small corporate for the business tie-ups with Foodpanda for their local events
• Conducted several BTL activities to reach out to the target customers and understand their perception
• of the food delivery service in their locality.

Jun 2012 – Jun 2012 · 0 mo · Bangalore

Jun 2011 – Jul 2011 · 1 mo · Bangalore

May 2010 – Jun 2010 · 1 mo · Ahmedabad Area, India