Jun 2023 – Sep 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Acquisition: Developed and optimized high-converting landing pages targeting specific customer segments for both QR Code and Digital Business Card products, and crafted competitor analysis blogs that provided insights for purchase decisions
• Expansion: Designed and executed email campaigns aimed at driving product adoption and cross-sell/up-sell opportunities, using product analytics to craft tailored campaigns that boost feature usage and revenue growth.
• Sales-Led Growth Experiments: Worked closely with the sales team to find high-value enterprise clients, aligning marketing efforts to support lead nurturing and deal closures, generating over $50k in the first quarter of launch.
• Sales Enablement: Created sales collateral (e.g., decks, one-pagers) to educate and equip the sales team with effective messaging for Uniqode products, and developing compelling value propositions to enhance sales efforts.
• Competitor Research: Conducted in-depth market and competitor analysis to identify industry trends, key differentiators, and market opportunities, leveraging these insights to refine messaging, positioning, and product offerings for Uniqode.
• Retention: Conducted customer behavior research and developed a usage-based funnel to track feature engagement, crafting targeted messaging for various user segments and collaborating with customer success and product teams to reduce churn and boost user satisfaction.

Oct 2022 – May 2023 · 7 mos · On-site

• As a Product Marketing Associate at Vantage Circle, I gained experience in several key areas,
• including:
• 1. Competitor Analysis– carried out competitor analysis on all 4 of our products to keep up with the
• current trends and competitor’s offerings and positioning.
• 2. Industry Report– wrote an industry report on “The Great Resignation: Approaches Adopted by
• Small & Medium Businesses in the US."
• 3. Sales Enablement Materials– Crafted compelling product content, such as pitch decks, one-pager,
• user guides, and website copy, to educate and persuade potential customers.
• 4. UX Writing– Created Hero Headers for Products, Site Tours, and Tooltips to resonate with users
• and create a seamless experience.
• 5. FAQ– Took ownership of the Product Help Docs and frequently update all the FAQs whenever there
• are new feature releases.
• 6. GTM Strategy– Created a GTM Plan, conducted Market Research and identified our ICP and
• launched individual campaigns resonating with them for a new product.
• 7. Email Campaign– Successfully launched email campaigns with separate themes targeting US and
• Indian audiences individually.
• 8. Case Study– collaborated closely with the Strategic Partnership Team and CX to conduct a
• thorough case study of Vantage Circle's integration with Microsoft Teams and its impact on our partner,
• a leading Indian Tech Giant. Through this research, we were able to highlight the benefits of our
• integration and demonstrate its value to potential customers.
• 9. Security Documentation– Worked with Security Analysts to create documentation for GDPR and
• SOC2 compliance, also our Bug Bounty Program.
• 10. Email and Whatsapp Templates– created content for all our communication channels, as well as
• customized according to client requirements.
• 11. Product Update Blogs– Took ownership of our Product Update Site and published blogs related
• to every Feature release.
• 12. Product Videos– Worked on Product Video Scripts to visually address our benefits to
• stakeholders.

Jul 2022 – Sep 2022 · 2 mos · On-site

• As a content writer, I have gained the following experience:
• 1. SEO Content Writing- Write SEO-rich content for blog posts and E-book guides.
• 2. Keyword Research- used tools like Google AdWords Keyword Planner, Ahrefs, or SEMrush to identify keywords and phrases relevant to the product niche.
• 3. Publishing Tools- Got well versed with popular CMSs like Ghost and WordPress to publish content.

Dec 2021 – Jun 2022 · 6 mos · NEIGRIHMS, Shillong · On-site

• ICMR Project titled "Study on persistence of high-risk HPV infection and its association with specific epigenetic markers and HLA-class-II gene polymorphism among adult females from Northeast India”