Jun 2024 – Jun 2025 · 1 yr

• Reporting to the Global Head of Consumer Panel Marketing, I lead the Product Analytics & MarTech team managing end-to-end acquisition of Nielsen’s CPG panels in 14 international markets
• I manage & collaborate with cross-functional global teams to own in-app analytics, attribution stacks, data governance & media partnerships for the company's B2C mobile app across key developed & emerging markets
• Product owner of all consumer-facing panelist app and web properties globally, managing internal & external stakeholders (Engineering, PMO, Legal, Operations & Data Science) to spearhead BAU & strategic growth initiatives
• Helped recruit & train a global team of highly talented product & marketing experts who now manage a USD 10M annual budget for panel acquisition across the globe

May 2022 – Jun 2024 · 2 yrs 1 mo

• Part of the core product & strategy team responsible for modernizing Nielsen's consumer panels globally to support the company's vision of omnichannel coverage
• End-to-end ownership of key app functionalities (user onboarding, retail wallet connection, rewards redemption etc.) from 0-1 product planning to go-live and commercialization
• Formulated GTM for successful launches in Mexico & Germany; Built the entire mar-tech attribution stack & data governance framework from scratch to measure key consumer interactions within the app
• Partner with Leadership to formulate & own product transformation business cases for optimizing NIQ's panel acquisition strategy across the globe

May 2021 – May 2022 · 1 yr

• Worked with global operations, product & data science teams at Nielsen to modernize the company's consumer panel acquisition flows across APAC and Europe
• Doubled data acquisition KPIs across shopping & beauty panels in Australia, and managed PMO for implementation across European markets
• Formulated and presented phased transformation strategies to country P&L leaders to optimize acquisition costs, reduce churn and enhance usability of recruited panelists

Jan 2023 – Jun 2023 · 5 mos · New Delhi, India

• Awarded a PPO to join Bain straight out of engineering; Formulated strategy for global media & telecom clients on engagements cutting across market-entry, product expansion, M&A and due-diligence, including:
• Case development for Malaysia's largest telecom operator through a post-merger subscriber churn benchmarking study
• Due diligence for a leading global investment management firm through a deep-dive on the US Film & Media market
• Supported Germany's largest telecom operator to explore the full potential of their Fiber-to-the-Home strategy
• Case development for India's largest Telco through a thought leadership engagement on Network-as-a-Service
• Developed Bain PoVs, industry benchmarking tools & internal IPs on Telecom ESG, Talent Management & Retention Strategies in the Industry, Standalone 5G, B2B Analysis of Global Telco Financials, US Telecom CapEx Spend Analysis, Future of OTT, etc.

Jun 2021 – Nov 2021 · 5 mos · Bangalore, India

• Developed classification models for optimizing accuracy of Samsung's mobile native AI voice-assistants

Dec 2020 – Feb 2021 · 2 mos · Mumbai, India

• Collaborated with Enactus India's President and Chief Program Officer to formulate the digital & GTM strategy for nation-wide launch of their Centre for Social Entrepreneurship