Jul 2024 – Jan 2025 · 6 mos

• Building the 0 to 1 strategy for a D2C brand specializing in organic rice and spices, focusing on the expansion into offline marketing channels, core operational processes, and building an e-commerce presence.

Apr 2023 – Jul 2024 · 1 yr 3 mos · Gurugram, Haryana, India · Hybrid

• Spearheaded RAID log management, boosting market resolution by 37% through risk mitigation and internal governance.
• Developed a strategic service placement plan, enhancing market presence and optimizing client outreach across global centers.
• Standardized productivity metrics across teams, implementing a gamified leaderboard system to foster competition and productivity.
• Created comprehensive reports on KPIs, market trends, and competitor analysis, driving data-driven strategies.

Apr 2022 – Mar 2023 · 11 mos

• Collaborated with cross-functional business teams to drive outcomes across three major projects: Marketing Strategy, Teams, and Process Improvement.
• Built comprehensive process frameworks that integrated with business team workflows, driving efficiency and aligning project execution with company goals.
• Led SEO/SEM campaigns to increase inbound leads with a success rate of 200%, while revamping marketing materials to boost lead conversion by 25%.
• Designed hiring SOPs and a streamlined hiring process that reduced TAT to 22 days, while optimizing training programs to reduce attrition by 65%.
• Spearheaded team collaboration and development initiatives, ensuring seamless integration of new hires and ongoing upskilling efforts to meet business needs.

Sep 2021 – Apr 2022 · 7 mos

Feb 2021 – Apr 2021 · 2 mos

• Managed cross-functional collaboration across marketing, technology, and product for the successful Saudi Arabia app launch, providing key insights on market metrics.

Feb 2019 – Feb 2021 · 2 yrs

• Drove a 300% expansion in revenue by developing and executing targeted sales strategies. Spearheaded lead generation initiatives and optimized marketing operations across ATL and BTL channels, driving consistent pipeline growth and conversion. Strategically adapted campaigns to meet evolving market needs, ensuring sustainable revenue growth.

Jan 2018 – Jan 2021 · 3 yrs

• As the sole social media strategist, I spearheaded the development of SEO-driven campaigns that skyrocketed engagement—achieving a 300% increase in clicks and doubling B2C order flow in just 6 months.