Jul 2023 – Sep 2024 · 1 yr 2 mos · Jakarta, Indonesia · Hybrid

May 2022 – May 2023 · 1 yr · Jakarta Metropolitan Area

Jul 2021 – May 2022 · 10 mos

• Established workflow system between stakeholders for project planning & execution to increase work effectiveness.
• Build & introduce business metrics tracker for Indonesia team which later implemented to other respective operating countries.
• Lead the first full scale Trading Competition campaign in Dec 2021 & achieved in 123% increased in Monthly Trading Volume.
• Investigate fraudulent & abusers behavior, which later become the baseline for Zipmex to define and fine tuning the 'abusers' criteria together with data analyst team.
• Become the benchmark for Monthly Business Report format & presentation for Indonesia team.
• Lead the launch of the first Telesales project in Indonesia & build the workflow with relevant stakeholders alongside with Ops team. Achieved conversion target by 150% on the first pilot month.

Jan 2021 – Jul 2021 · 6 mos

• Growing GoPay’s bank tansfer and cash out feature

Sep 2019 – Dec 2020 · 1 yr 3 mos

• Build & implement GTM to grow feature's user base from defining specific user persona, feature's value proposition, addressable market, communication strategy, media amplification strategy, potential impact analysis & budget projection.
• Achieved highest ever average daily KYC submission rate with new campaign scheme within the first time leading end to end campaign planning & execution.
• Leading main initiative lever to grow one of GoPay Liquidity feature's user base.
• Problem solving for feature adoption optimisation on product side together with Product Manager, Growth Lead, Consumer Risk & Research.
• Involved in feature development together with UX designer, UX copywriter, research, and PM.
• Working closely with various teams (Business Intelligence, Marketing Analytics, CRM, Performance Marketing, Social Media, Creative, Growth, Consumer PR, Corporate Affair, and PM) on campaign end to end planning & execution.
• Build & pitch project proposal for strategic collaboration with bank partners.
• Leading the GTM launched of Gojek's Credit & Debit Card Payment at Go Transport services with strategic partnership with VISA. Achieved the adjusted monthly linked users target with the challenge from Covid-19 pandemic situation.
• Co-leading GoPay Liquidity Pod's cadence for approx. 1 month.
• Reporting directly to head of marketing GoPay (direct manager) & head of GoPay Liquidity Pod.

Jul 2019 – Sep 2019 · 2 mos

• Brand:
• Work closely with media team to maintain and utilize GoPay Out of Home media asset
• Product (Liquidity pod):
• Collaborate with Business Intelligence, Marketing Analytics, and Growth team to iterate, utilize, and execute campaigns focusing on acquiring new users through strategic partnership with banks
• Create communication strategy for experiments to increase GoPay top-up transaction

Mar 2019 – Jun 2019 · 3 mos

• Scope:
• Branding, media planning, project management
• Roles & responsibilities:
• Maintaining & utilizing GoPay's Out of Home Media asset
• Planning and executing end to end marketing campaign to convert new GoPay KYC users
• Collaborate & coordinate with multiple division on campaign planning & execution
• Campaign portfolio:
• Upgrade akun GoPay, menangkan iPhone X! (June)
• Upgrade akun dapet saldo 15 Juta Rupiah (July - Sep)

Sep 2018 – Mar 2019 · 6 mos · Jakarta, Jakarta, Indonesia

• Focusing in Indonesia Financial Service Industry specific in user product (Paylater).
• Roles & responsibilities:
• Recruiting participant, grouping insights, conduct competitive analysis, building research plan, create persona based on IDI result, set up survey question
• Assiting IDI session on qualitative research
• Assiting on market sizing for a new financial service product

Jul 2017 – Oct 2017 · 3 mos

• The Bride Dept is an information and inspiration portal aimed to the brides and grooms. The purpose of The Bride Dept is to be an intermediary between bride and marriage vendor.

Jun 2017 – Jul 2017 · 1 mo · Menara Mulia, 20th Floor, Suite 2003 Jl. Jend Gatot Subroto

• AIPEG is a partnership facility between the Government of Australia (through the Department of Foreign Affairs and Trade) and the Government of Indonesia (GOI) and aims to improve the quality of the Indonesian Government's economic management and through this contribute to broad based growth, efficient, and increased revenue collection and poverty reduction. AIPEG's framework covers the macro economy and four engagement areas that are significant for Indonesia's economic competitiveness. These are Markets, Finance, Spending, and Economic Support Team (EST).

Feb 2017 – Jan 2018 · 11 mos

• Responsible for archiving, reminding, and handling secretarial affairs of Himabis FISIP Unpad

Jan 2016 – Feb 2017 · 1 yr 1 mo

Jan 2015 – Jan 2016 · 1 yr

Jan 2017 – Jan 2018 · 1 yr · Indonesia