Apr 2023 – Present · 2 yrs 11 mos

• Delivery:
• Serving as the Delivery Manager for a prominent European recruitment account.
• Providing direction, guidance, and support to ensure the successful execution of projects and campaigns.
• Ensuring the efficient and effective delivery and maintain customer satisfaction.
• Solutioning and Proposal Management:
• Leading solutioning efforts for projects, including responding to Requests for Proposals (RFPs) and Requests for Information (RFIs). Estimating project scopes and developing proposals to meet client needs.
• Marketing Technology Expertise:
• Staying abreast of trending marketing technologies such as General Artificial Intelligence (Gen AI), Customer Data Platforms (CDP), and personalization tools. Developing assets, demos, and Proof of Concepts (POCs) to showcase the capabilities of these technologies.
• Salesforce Marketing Cloud and Pardot Management:
• Managing overall solutions for Salesforce Marketing Cloud and Pardot, focusing on aspects such as personalization, intelligence, MarTech integration, analytics, customer journey mapping, and marketing automation.

Apr 2021 – Mar 2023 · 1 yr 11 mos

• }} Lead Offshore Team for one of the best European recruitment account
• }} Design, deliver and maintain Marketing Architecture for multiple Salesforce products like Marketing Cloud Account Engagement, Marketing Cloud Customer Data Platform, Marketing Cloud Intelligence, Marketing Cloud Personalization, Marketing Cloud Engagement
• }} Lead Integration of Marketing Technology with CRM, Website, Mobile & Other third party platforms
• }} L1 & L2 interviews, RFP & RFI responses, Estimations based on Agile methodology, Demo to the existing & client prospects, Resource Upskilling

Jul 2018 – Mar 2021 · 2 yrs 8 mos

• }} Projects 1: World's best Automotive Company
• Successfully design and implement Salesforce Pardot solutions
• }} Project 2: Best health and fitness company in Europe
• Successfully design and implement Salesforce Social Studio & Salesforce Social Customer Service
• }} Project 3: One of the best Telecom company
• Successfully rollout Salesforce Audience Studio(DMP)
• }} Project 4: One of the best Telecom company
• Worked as a Pardot SME and successfully work on Development, Service & Incident requests. Also created additional business opportunity connected to the Pardot & B2B marketing automation.
• Managing below digital marketing & transformation capabilities of Salesforce
• B2B Marketing Automation - Salesforce Pardot
• B2C Marketing Automation - Salesforce Marketing Cloud
• Analytics - Salesforce B2B Analytics, Dataroma, Analytics Studio
• DMP - Salesforce Audience Studio
• AI & ML - Salesforce Einstein and Artificial Intelligence
• }} Practice Building
• L1 & L2 interviews, RFP & RFI responses, Estimations based on Agile methodology, Demo to the existing & client prospects, Resource Upskilling