Abhinav Dey

Business Development Executive

Gurugram, Haryana, India4 yrs 9 mos experience

Key Highlights

Achieved 10% CPC reduction via S2S integrations.
Led 200+ A/B tests lifting conversions by 10%.
Built and led award-winning analytics team.

Stackforce AI infers this person is a data-driven growth strategist in the MarTech industry.

Contact

Skills

Core Skills

Data ScienceMarketing TechnologyGrowth AnalyticsBusiness IntelligenceConversion OptimizationData AnalyticsTeam Leadership

Other Skills

A/B TestingAgile MethodologiesAnalytics ToolsAnomaly DetectionAppsFlyerBootstrapBusiness Intelligence (BI)Business Intelligence ToolsC (Programming Language)C++CRO ActivitiesCRO ToolsCascading Style Sheets (CSS)CleverTapConversion Rate Optimization

About

As a Senior Manager at Axis Max Life Insurance’s D2C business, I drive growth with data, experimentation, and marketing technology. I handle high-impact projects including Lead Scoring, Markov Models, Anomaly Detection, and Server-to-Server (S2S) Integrations—optimizing CAC, ROI, retention, and LTV at scale. Highlights: - Published case studies with Meta & Google achieving 10% CPC reduction via S2S integrations. - Featured in a VWO case study with 200+ A/B tests lifting conversions by 10%. - Speaker at Google Analytics Summit 2025. - Built and led PivotConsult’s analytics team; winner of Google ECL Hackathon and nominated for Social Samosa 30 Under 30. Passionate about creating data-driven growth systems that unify marketing, product, and customer insights.

Experience

Axis max life insurance limited

2 roles

Senior Manager - D2C Analytics

Promoted

Sep 2025 – Present · 6 mos · On-site

Data ScienceMarketing TechnologyLead ScoringAnomaly DetectionServer-to-Server Integrations

Manager - Growth & Analytics

Feb 2024 – Nov 2025 · 1 yr 9 mos · On-site

Highlights:
Published case studies with Meta & Google achieving 10% CPC reduction via S2S integrations.
Featured in a VWO case study with 200+ A/B tests lifting conversions by 10%.
Speaker at Google Analytics Summit 2025.
Built several insightful automated BI reports which helped reduction of CPC by 40% making it a bread & butter for the division
Spearheaded impactful projects - Lead Scoring, Anomaly Detection, Markov Attribution, S2S integrations, Theme enablement using CRO Tools

Lead ScoringAnomaly DetectionMarkov AttributionS2S IntegrationsCRO ToolsBusiness Intelligence+1

Pivotroots

2 roles

Senior Digital Analyst

Promoted

Apr 2023 – Mar 2024 · 11 mos · On-site

Mentor and lead a collaborative team, driving professional growth and team performance.
Utilize advanced analytics tools to track KPIs and drive data-driven decision-making.
Achieve notable improvements in conversion rates through successful CRO activities.
Develop innovative strategies, contributing to business growth and revenue generation.
Align analytics objectives with overall business goals, informing strategic initiatives.
Present compelling success stories, showcasing the impact of data-driven insights.
Inspire and motivate the team, fostering a culture of excellence and continuous learning.
Communicate complex data effectively to stakeholders at all levels.
Identify process improvement opportunities, streamlining workflows.
Exemplify professionalism, integrity, and accountability.

Analytics ToolsData-Driven Decision MakingCRO ActivitiesTeam LeadershipData Analytics

Digital Analyst

Jul 2021 – May 2023 · 1 yr 10 mos · On-site

Utilized analytics tools to generate actionable insights and optimize website performance.
Collaborated cross-functionally, aligning goals and driving data-informed decisions.
Implemented accurate data collection strategies across digital platforms.
Leveraged DMP for targeted campaigns and personalized messaging.
Analyzed data to identify audience segments and inform strategic initiatives.
Created visually appealing reports using business intelligence tools.
Managed mobile app analytics platforms, improving user acquisition and engagement.
Led successful A/B tests and usability studies, boosting conversion rates.
Contributed to overall company growth and success.