Apr 2024 – May 2025 · 1 yr 1 mo · Mumbai, Maharashtra, India

Sep 2021 – Apr 2024 · 2 yrs 7 mos · Mumbai, Maharashtra, India

Dec 2017 – May 2020 · 2 yrs 5 mos

• Customer Value Management | Digital Marketing | Campaign Management | Web & App Integration
• The Marketing Department plays a vital role in promoting the business and mission of an organization. It reaches out to prospects, customers and investors, and creates an overarching image that represents company in a positive light.
• As an Associate Vice President reporting to Vice President, my responsibilities are,
• Execute integrated campaigns to delight customers consistent with CVM guidelines for different customer segments through SMS, E-mails and Digital platforms
• Customer journey building and marketing automations.
• Campaign evaluation and profitability analysis
• Use data driven approach to identify behavioral patterns to contextualize and customize the campaign communication
• Web and Mobile App Integration
• Key Achievements:
• Successful Integration of ‘Smartech’ for marketing automations with Netcore Solutions Pvt Ltd
• Winner of Bronze award for ‘Best Omni-Channel Campaign Management & Marketing Automation’ for 2019.
• Winner of Gold in Email Marketing and Silver in Data Driven Marketing at Acef Awards.
• Working on ‘SOO project’ with Cartesian Consulting

Nov 2005 – Dec 2017 · 12 yrs 1 mo

• Kotak Securities is one of the oldest and largest stock brokers in the Industry; Accounts & Finance Division:
• Accounts & Finance is a special division set up for financial reporting, tax reporting & management, and creating income statements; Accounts & Finance Division reporting to Deputy Vice President with dotted line reporting to Executive Vice President, I am responsible for,
• Smooth & Timely execution of various accounting, regulatory and statutory guidelines and policies
• Finalization & review of monthly accounts
• Preparation of monthly MIS & Financial statements to the management
• Preparation of Reports for Board of Directors
• Preparation of Cash flow reports & Cost operating overheads reports
• Providing relevant data for preparing Annual Budgets and quarterly forecasts
• Identifying areas of budget concern and potential impact on product financial performance
• Analyzing the Actual performance, profitability and variance analysis
• Checking and laying down suitable internal controls in the system for ensuring accuracy and timeliness
• Interacting with statutory and internal audit teams for smooth completion of audit
• Key Achievements:
• Contribution in Designing and implementing system of MIS reports which made complex reporting carried out more simple and concise for easy comprehension.
• Were amongst the First to submit MIS report on time accurately in 14 group companies
• Successfully Implementation of Oracle as a Team member along with KPMG
• Designed Bank Reconciliation System
• Rated Outstanding Performer in all the years with the organization

May 2020 – Sep 2021 · 1 yr 4 mos · Thane, Maharashtra

• The Product Development team is responsible for implementing strategy, building a roadmap and defining product features. The team chooses what gets built, promote what is new, and measure performance.
• As a Sr. Product Manager reporting to Sr. Vice President my responsibilities are,
• Drive innovative solutions to business problems or client engagements through coordination and negotiation with key decision makers
• Own and manage the product lifecycle with internal and external development teams, including definition development and launch
• Develop and implement a go-to-market plan, working with all departments to execute.
• Evangelize the product to all internal & external stakeholders
• Create and manage a user story, acting as a key product owner for our agile development team; research and design compelling features and services
• Partnering with the UX team to create rapid prototypes, solicit customer feedback, and create consumer-grade application interfaces
• Provide training to sales and business teams for newly launched solutions
• Key Achievements:
• Managed a successful launch of new theme of Email API as well as Customer Engagement and Experience platform
• Conducted a Master Class to all of the clients, demonstrating how to use the product and how to solve problems with it.
• Awarded as a star performer for 2 consecutive quarters, Q3 & Q4 FY-21