Jul 2023 – Sep 2024 · 1 yr 2 mos · Kolkata, West Bengal, India · Hybrid

• Experienced in Adobe Analytics, tag management, and event-driven data layers for data-driven decision-making. Proficient in Adobe Launch, creating rules, data elements, and configuring extensions. Skilled in designing EDDL, configuring ACDL for event tracking, and conducting QA/testing to ensure accurate data collection. Expertise in JavaScript-based event tracking, processing rules, and campaign tracking via UTM/marketing channels. Configured AEP WebSDK to pass website data to AEP and Adobe Analytics. Developed AEP data schemas, integrated user profiles across platforms, and utilized Customer Journey Analytics for data visualization and insights.

Aug 2021 – Jul 2023 · 1 yr 11 mos · Gurugram, Haryana, India · Remote

• Develop and implement web analytics strategies to track website traffic, user behavior, and performance metrics. Lead the configuration of Adobe Analytics and similar platforms, ensuring accurate KPI measurement. Analyze data to uncover insights for strategic decision-making, UX enhancement, and digital marketing optimization. Design and deploy event-based tracking in Adobe Launch, conduct QA testing, and create custom dashboards. Configure AEP WebSDK in Adobe Launch to pass website data via DataStream and map EDDL arrays to XDM schemas.

Jan 2020 – Jul 2021 · 1 yr 6 mos · Kolkata Area, India · On-site

• Extracted and analyzed data from various reporting environments, generating structured reports. Led Google Analytics implementation via Google Tag Manager to track visitor flow and interactions. Managed business objectives, coordinated cross-team priorities, and developed dashboards for client insights. Implemented technical SEO strategies for indexing, crawling, and ranking optimization using keyword planning.