Debmalyo Banerjee

VP of Engineering

Mumbai, Maharashtra, India24 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 24 years of diverse marketing experience
  • Expert in brand management and digital marketing
  • Pursuing PhD in Marketing from SIBM
Stackforce AI infers this person is a Marketing Leader with expertise in B2B services and brand strategy.

Contact

Skills

Core Skills

MarketingBrand ManagementBusiness DevelopmentMarketing StrategyMarketing CommunicationsAdvertising

Other Skills

Agile MethodologiesAudience AnalysisBrand CommunicationCRMCognitive SolutionsContent MarketingCustomer Relationship Management (CRM)Digital MarketingEmployer BrandingGoogle AnalyticsInsuranceIntegrated MarketingLead GenerationLeadershipMarket Planning

About

With 24 years of experience in diverse marketing roles, Debmalyo has a proven track record of delivering results in brand management, marketing communications, public relations, thought leadership, digital marketing, influencer relations and demand generations in various industries, such as technology, insurance, and media.His forte lies in building brands and driving growth through the innovative application of marketing levers across the purchase decision-making journey.He is passionate about learning, writing, travelling, biking, and wellness. He also is an avid reader of history, economics, psychology, marketing, and business models. He is pursuing a PhD in Marketing from Symbiosis Institute of Business Management (SIBM), Pune.

Experience

24 yrs 6 mos
Total Experience
4 yrs 1 mo
Average Tenure
11 yrs 9 mos
Current Experience

Tata consultancy services

3 roles

Head Marketing, Cognitive Business Operations

Promoted

Jan 2018Present · 8 yrs 3 mos

  • Heading marketing for Cognitive Business Operations, Business & Technology Services. Cognitive Business Operations (CBO) unit is an integration of business process, IT infrastructure, and applications layer.
Brand CommunicationMarketingDigital MarketingMarketing StrategyBrand Management

Offerings Strategy & Incubation Lead- Cognitive Business Operations

Sep 2017Dec 2017 · 3 mos

  • Modernization of BPS offerings and Incubation of new offerings leveraging Cognitive, A&I, Automation and platform solutions. Sales of select offerings.
Offerings StrategySalesCognitive SolutionsBusiness DevelopmentMarketing Strategy

Global Head, Strategic Marketing, Business Process Services

Mar 2014Sep 2017 · 3 yrs 6 mos

Wipro

Global Head Marketing - Insurance Vertical

Jul 2010Mar 2014 · 3 yrs 8 mos · Bangalore

Intelenet global services (igs)

Marketing Manager

Oct 2007Jul 2010 · 2 yrs 9 mos · Mumbai Area, India

Birla sun life insurance

Assistant Manager Marketing

Sep 2005Sep 2007 · 2 yrs

  • First entry into the marketing world from B2C perspective. Picked up the public relations, content marketing and first brush with digital marketing.
Public RelationsContent MarketingDigital MarketingMarketing Communications

Bennett, coleman & co. ltd. (the times group)

Senior Officer - RESPONSE

Mar 2003Sep 2005 · 2 yrs 6 mos

  • Learnt the nuances of media industry. Fallen in love with audience consumption behaviour and media planning and strategy
Media PlanningAudience AnalysisMarketing Communications

Business standard pvt. ltd

Officer-Advertisement

Apr 2001Feb 2003 · 1 yr 10 mos

  • Learnt all things advertising
Advertising

Education

Cornell University

Digital Business Leadership Program — Digital Business

Aug 2021Feb 2022

SDA Bocconi

Growth & Transformation Leadership Program

Feb 2022Feb 2022

Banaras Hindu University

MBA — Marketing Faculty of Management Studies

Jan 1999Jan 2001

Hemwati Nandan Bahuguna Garhwal University

Bachelor's degree

Jan 1996Jan 1999

SYMBIOSIS INTERNATIONAL UNIVERSITY

Doctor of Philosophy - PhD — Marketing

Sep 2022Sep 2027

Stackforce found 100+ more professionals with Marketing & Brand Management

Explore similar profiles based on matching skills and experience