Vedant Sharma

Digital Marketing Specialist

Delhi, India13 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving demand generation.
Expertise in brand messaging and digital marketing.
Strong collaboration with cross-functional teams.

Stackforce AI infers this person is a Brand Marketing expert with a strong focus on Fintech and FMCG industries.

Contact

Skills

Core Skills

Brand MarketingDemand GenerationDigital MarketingCustomer ExperienceMarketing Strategy

Other Skills

ABMAdvertisingAnalyticsB2B MarketingB2B Marketing StrategyB2C MarketingBrand AwarenessBrand Awareness ProgramsBrand BuildingBrand DevelopmentBrand ManagementBrand ResearchBudget ManagementBusiness Relationship ManagementC++

About

I am a passionate brand marketing professional with expertise in brand messaging, research, digital marketing, and product marketing. I have been driving marketing initiatives that bolster brand visibility and sales enablement. Collaborating closely with cross-functional teams, I've strategized marketing programs & initiatives that have collectively enhanced customer engagement and demand generation. With a proven track record and a firm understanding of market trends, customer needs, and competitive positioning, my approach centres on creating persona-based experiences that differentiate offerings, ensuring we stay ahead in a competitive landscape.

Experience

Comviva

2 roles

Deputy General Manager - Marketing

Promoted

Jul 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India

Driving global demand generation, pipeline growth, and marketing-sourced revenue by leading end-to-end initiatives that fuel brand growth, product adoption, and market expansion.
Brand & Product Marketing: Conceptualized brand positioning and messaging to venture into new markets as part of GTM, increasing website visitors by 11%. Leading the product marketing for FinTech & RevTech solutions, defining value prop & product marketing strategy; developing compelling assets for sales enablement.
Demand Generation Strategy: Led persona-based, full-funnel demand generation initiatives targeting enterprise segments across global markets; drove $3.1M in influenced TCV and generated 30+ SQLs through a mix of ABM, C-level events, and digital outreach.
Digital Campaign Execution & Optimization: Designed and executed multi-channel campaigns leveraging email nurture tracks, paid media, and social engagement to reach 300+ target accounts and over 34K+ personas, delivering 10+ high-intent SQLs with measurable ROI.
Performance Content & Email Marketing: Developed conversion-focused content assets and outbound email sequences aligned to the buyer journey; boosted web traffic by 150% and improved lead quality across product lines.
Brand Research & Thought Leadership: Conducted Global Brand Strength Research and crafted Digital & Embedded Payments reports based on insights from 200+ CXO interviews.

Brand AwarenessProduct MarketingCorporate BrandingCorporate IdentityTeam ManagementBrand Building+7

Senior Marketing Manager

Dec 2021 – Jun 2024 · 2 yrs 6 mos · Gurugram, Haryana, India

Digital MarketingPerformance MarketingSocial Media MarketingMarketing ResearchB2B Marketing Strategy

Iffco tokio general insurance co. ltd.

Senior Manager - Brand & Corporate Communications

May 2021 – Oct 2021 · 5 mos · Gurugram, Haryana, India

· Led the design and communication for a new website, focusing on enhanced Information Architecture.
· Mapped and optimized user journeys across channels, reducing the average time required for buying Insurance through the website by 25%.

Customer Journey MappingCustomer ExperienceCustomer EngagementWeb DevelopmentWebsite PromotionDigital Marketing

Iifl home loans

Senior Brand Manager

May 2018 – May 2021 · 3 yrs · Gurgaon, India

Led workshops to re-define brand architecture & positioning and re-branded the corporate identity. Strategized, executed, and optimized brand marketing campaigns to foster brand visibility.
Integrated Marketing Strategy: Developed B2B and B2C marketing communication strategies and annual campaigns around them.
Innovative Brand Properties: Ideated and developed brand properties like Complete Profitability, KUTUMB, Green Value Partners, and PURPOSE, aligned with UN SDGs.
Strategic Partnerships: Established strategic partnerships with International DFIs, Investors, and PSUs for sustainable development initiatives and impact investing.
Customer Experience Management: Ensured consistent brand identity across 125+ branches and streamlined customer communication templates.
MICE: Orchestrated events, and activations, including flagship R&R events like PRIDE, garnering footfall of over 2500.
Public Relations: Managed public relations to circulate positive growth stories and media coverage through leadership profiling and influencer programs.
Digital Marketing: Strategized and managed digital marketing campaigns, introducing vernacular ads to penetrate tier 2 & 3 markets, improving lead to appointment ratio by 130%.
Operational Efficiency: Implemented process improvements through technology and automation, reducing operational costs by 3% and improving NPS by 10%.
Special Projects: Collaborated on a documentary with BBC on 'Sustainable Building Construction in India.' Spearheaded the publishing of the Coffee Table Book, 'Building Green,' to educate developers and architects about Green Technology.

Marketing StrategyStrategic MarketingBrand DevelopmentB2C MarketingBrand Marketing

Tvs automobile solutions ltd

Marketing Manager

May 2017 – Mar 2018 · 10 mos · Chennai Area, India

Spearheaded revenue-driven marketing strategies, managed INR 25 CR ATL budget, and formalized marketing plans for myTVS brand.
Strategic Marketing: Formulated marketing strategy, allocating funds for revenue growth while maintaining a healthy P&L.
ATL Campaigns: Managed INR 25 CR ATL budget for myTVS brand across TV, Print, Radio, and Outdoor media. Led media planning, buying, and executed impactful campaigns.
Brand Plan: Created a comprehensive Annual Brand Plan with Cost-Benefit Analysis, Placemat, Stakeholder Management, Product & Pricing Strategy, Competitive Analysis, and Business Performance Metrics.
GTM: Launched @Home Service product, increased user engagement by 30% in a low-involvement category.
Digital and Social Marketing: Elevated myTVS to the #1 position in the South Indian after-market automobile service industry. Increased App Downloads by 40% and online lead generation by 50%. Drove 300% increase in online presence on Facebook and 140% increase on Instagram for MyTVS.
Visual Identity & In-store Experience: Ensured brand consistency across 150+ service studios.

Marketing StrategyStrategic Marketing

Happily unmarried marketing pvt. ltd.

Marketing Intern

Apr 2016 – Jun 2016 · 2 mos · New Delhi Area, India

Planned and executed USTRAA's digital branding campaigns, implementing remarketing on Facebook and Google. Improved Click-Through Rate by 25% and reduced CPC by 12%.
Conducted primary research for insightful consumer data, contributing to the enhancement of in-store branding strategies.

Mahindra comviva

2 roles

Senior Engineer

Promoted

Apr 2012 – Apr 2015 · 3 yrs · Gurgaon, India

Responsible for Project Management, Customer Requirement Analysis, supporting Business Development & Pre-sales activities for clients in PAN-India, SAARC, MENA, and Latin America.