Vaishali B.Shivshankar — VP of Engineering

Strategic Marketing Leader with deep appreciation and quick understanding of technologies, delivering results for leading technology firms. Extensive experience in devising marketing strategies to drive adoption of enterprise software. Drawing on experience and network in brand management, demand generation, channel development as well as team management to drive integrated marketing plans and deliver significant results to the business. Highly proactive, Collaborative communicator with a solid knowledge of the different markets across the region to successfully build valuable relationships with internal stakeholders, customers, agencies and partners. A motivational leader adept at sharing a vision and inspiring teams to exceed expectations. Specialties: 360 degree Demand Generation, Integrated Marketing Communication, Marketing Strategy End to End Campaign Management, Digital Marketing, Social Media Marketing, Engagement & Journey Design, Event Experience Marketing, Competitive Market Analysis, Strategic partnership and alliances, Technology Marketing , Customer Acquisition,

Stackforce AI infers this person is a B2B marketing leader in the technology sector.

Location: Bengaluru, Karnataka, India

Experience: 24 yrs 6 mos

Skills

Marketing Strategy
Demand Generation

Career Highlights

Proven track record in demand generation strategies.
Expert in integrated marketing communication.
Strong leadership in technology marketing.

Work Experience

F5

Head of Marketing, India & SAARC (2 yrs 10 mos)

VMware

Partner Marketing Leader, India (1 yr 5 mos)

Rackspace Technology

Head of Marketing , India & SAARC (1 mo)

Head of Marketing India & Saarc and APJ AWS Partner Marketing Leader (1 mo)

Head of Marketing Asia & India (5 mos)

Head of Marketing India & Saarc and APJ Programs Leader (7 mos)

Freelance

Strategic Marketing Consulting Partner (9 mos)

Check Point Software Technologies, Ltd.

Head Marketing & Communication - India & Saarc (1 yr)

SonicWall

Head- Marketing & Communication , India & Saarc (1 yr 3 mos)

IBM

Performance Marketing Lead : Analytics , Watson India / South Asia (2 yrs 4 mos)

Program Marketing Manager : Enterprise Server Solutions & Ecosystem (5 mos)

Marketing Program Lead - WebSphere Software (4 yrs 6 mos)

Territory Manager (1 yr 5 mos)

Dell EMC

Sr CI Analyst (3 yrs 7 mos)

SAP

Global Marketing Analyst (7 mos)

Oracle

Business Development Consultant (1 yr 5 mos)

Livehelper LLC

Business Developement (2 yrs)

Education

MBA at Mount Carmel Institute of Management

Vaishali B.Shivshankar

VP of Engineering

Bengaluru, Karnataka, India24 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Proven track record in demand generation strategies.
Expert in integrated marketing communication.
Strong leadership in technology marketing.

Stackforce AI infers this person is a B2B marketing leader in the technology sector.

Contact

Skills

Core Skills

Marketing StrategyDemand Generation

Other Skills

AnalyticsBusiness AlliancesBusiness DevelopmentCampaign ManagementCloud ComputingCompetitive AnalysisCross-functional Team LeadershipData AnalysisDigital MarketingEmail MarketingEnterprise SoftwareMicrosoft ExcelPortalsPre-salesProduct Management

About

Experience

F5

Head of Marketing, India & SAARC

May 2023 – Present · 2 yrs 10 mos · India

Responsible for spearheading the marketing strategy for the India and SAARC region, with the primary goal of stimulating demand for F5 solutions. Tasked with providing innovative and creative customer experiences to boost brand recognition and increase sales.

Data AnalysisTeam ManagementStrategyStrategic PartnershipsMarketing StrategyDemand Generation+5

Vmware

Partner Marketing Leader, India

Dec 2021 – May 2023 · 1 yr 5 mos · India

Responsible for building ,driving demand through Partner Ecosystem

Rackspace technology

4 roles

Head of Marketing , India & SAARC

Oct 2021 – Nov 2021 · 1 mo

Managing demand generation , Creating awareness of Brand for India & SAARC region

Head of Marketing India & Saarc and APJ AWS Partner Marketing Leader

Sep 2021 – Oct 2021 · 1 mo

Responsible for Demand Generation initiatives across India , Saarc and AWS Partner Marketing Programs across APJ Region to drive customer demand and growth across the region

Head of Marketing Asia & India

Apr 2021 – Sep 2021 · 5 mos

Responsible for Demand Generation initiatives across South Asia including India , Saarc and North Asia Market

Head of Marketing India & Saarc and APJ Programs Leader

Sep 2020 – Apr 2021 · 7 mos

Responsible for managing the Rackspace Technology India generating demand for Rackspace Technology Services

Freelance

Strategic Marketing Consulting Partner

Nov 2019 – Aug 2020 · 9 mos

B2B Inside Sales and Marketing Consultation for Startups to drive revenue and growth
Identify the right Strategies and Tactics - integrates plan for the target market
Execution support of Tactics

Check point software technologies, ltd.

Head Marketing & Communication - India & Saarc

Oct 2018 – Oct 2019 · 1 yr · Bangalore

Responsible to oversee Check point go-to-market strategy, planning and execution in support of Country business objectives. The key components of my role include communications, branding, demand generation and PR & Media engagement.

Sonicwall

Head- Marketing & Communication , India & Saarc

Jun 2017 – Sep 2018 · 1 yr 3 mos · Bangalore

Drive marketing across the region from strategic planning, go-to-markets efforts, corporate communications and demand generation with a focus on generating measurable sales pipeline to grow new business .

Ibm

4 roles

Performance Marketing Lead : Analytics , Watson India / South Asia

Jan 2015 – May 2017 · 2 yrs 4 mos

I was responsible for designing , executing modern, digital and analytically based demand generation strategies to deploy campaigns that help buyers visualize and experience what is possible along their path to proficiency for Analytics , Watson Business in India and South Asia region.

Program Marketing Manager : Enterprise Server Solutions & Ecosystem

Aug 2014 – Jan 2015 · 5 mos

I was responsible for managing the Enterprise Server Solution business for generating demand and building the Ecosystem

Marketing Program Lead - WebSphere Software

Promoted

Feb 2010 – Aug 2014 · 4 yrs 6 mos

I was responsible for driving pipeline for IBM WebSphere Software for India & South Asia

Territory Manager

Feb 2005 – Jul 2006 · 1 yr 5 mos

Responsible for managing existing and acquiring new accounts in the SMB segment for the India and Srilankan market , Nurture relationships and act as the single point of contact for all initiatives , customer satisfaction, metrics and execution of IBM software products.

Dell emc

Sr CI Analyst

Jul 2006 – Feb 2010 · 3 yrs 7 mos

Responsible for Competitor Analysis / Strategy Development, Pricing Analysis, Sales Play book Creation, Marketing Communication, Analyst (Gartner, Forrester, Ovum) and Prese Release, Interviewing Sales, Solution Architect etc. Competitor Portal Development, Knowledge sharing. Participting in Sales / partner events. Marketing Research.

Sap

Global Marketing Analyst

Jul 2004 – Feb 2005 · 7 mos

Responsible for preparing in-depth and timely research and analysis of competitors, potential partners, and potential acquisitions targets, including researching and assessing company strategies, financial results and key capabilities. Running Strategic competitor Analysis.

Oracle

Business Development Consultant

Feb 2003 – Jul 2004 · 1 yr 5 mos

Involves identifying, qualifying, positioning Oracle products such as Database, Application Servers and Development tools to a defined list of customers.
Presentations and Demonstrations focusing on the benefits and technical details of Oracle’s complete stack of products , Campaign generation and execution of telemarketing activities .

Livehelper llc

Business Developement

Jan 2001 – Jan 2003 · 2 yrs

Responsible for Market research for potential Clients’ with specific software requirements, explore new market and build a customer base. Identify and build pipeline ( hunting & farming)