Jan 2021 – May 2025 · 4 yrs 4 mos

• Part of global management team driving solution portfolio success, innovations and roadmap for the automotive industry vertical. Responsible for OEMs, Tier 1 & 2 suppliers, national sales companies, and autonomous mobility companies. Exceeded annual revenue targets by an average of 20% (2021–2024).
• 🔹 Designed and executed the North America business plan (product portfolio, roadmap, partner and market strategy). Drove alignment across executives, cross-functional teams and external stakeholders.
• 🔹 Identified product gaps and market opportunities for automotive-specific functionality (e.g., vehicle management systems). Secured engineering alignment and drove customer-validated enhancements.
• 🔹 Led GTM strategy and product positioning for automotive start-ups, fueling 50% YoY net-new customer growth in the mid-market.
• 🔹 Founded and scaled a C-level IT executive community of 40+ start-up EV leaders, generating 60% of mid-market pipeline through thought leadership and tailored engagement.
• 🔹 Developed sales plays with cross-functional teams and partners, defining target audiences, key messaging, competitive analysis, collaterals, demos, and references. Consistently ranked as most downloaded resources.
• 🔹 Represented SAP's strategy at analyst briefings and external events, enhancing market visibility.
• 🔹 Launched 3 new industry cloud solutions in NA, shaping messaging, GTM strategies, and campaigns with sales and marketing teams.
• 🔹 Managed a virtual team of 7 experts, driving execution, escalation resolution, budget control, and restructuring. Improved management team eNPS from 65 to 85+.
• Keywords: End-to-end automotive processes, digital twin, predictive maintenance, manufacturing / Industry 4.0, Demand-driven planning, Just-in-time / Just-in-sequence (JIT/JIS), vehicle lifecycle management, autonomous & electric vehicles (EV/AV), aftermarket services, compliance & sustainability, procurement, (ESG, carbon accounting), Supply Chain, Circular Economy, Catena-X.

Jan 2016 – Dec 2020 · 4 yrs 11 mos

• Part of a global team responsible for overall strategy (solution roadmaps, GTM, partner ecosystem, new frontier technologies) for SAP's High Tech industry vertical. Encompassing High Tech OEM, semiconductor, and software segments. Achieved year-over-year business unit performance in the top 3 out of 25 SAP vertical industries. Lead for NA and APJ initiatives related to the software and High Tech OEM sub-segments (Large Enterprise and high-growth start-ups and unicorns).
• 🔹 High tech manufacturing expert in supply chain agility, traceability, and compliance, leveraging CIO relationships and partner collaboration to drive cloud ERP and digital innovation.
• 🔹 Served as industry expert and product lead for SAP Entitlement Management, a new cross-industry SaaS solution, driving the full product lifecycle from identifying target customers and validating product development to leading go-to-market launch and executing strategies to accelerating growth—resulting in exceeding sales targets by 50% in 2018 and 2019 and achieving top revenue-generating industry cloud solution status from 2020 to 2023.
• 🔹 Redesigned and led the global Executive Advisory Council program composed of 35+ C-level (CIO, CFO, VP IT) participants from top Large Enterprise (LE) high tech companies. On average, council member companies constitute over 60% of running pipeline.
• 🔹 Supported sales and key account initiatives, partner and analyst enablement activities and customer events related to the industry and the SAP portfolio (Japan and NA-West LE and High Growth focus). Beat annual revenue benchmarks by an average of 10% over 2016-2019 period.

Oct 2010 – Dec 2015 · 5 yrs 2 mos

• Part of a global team responsible for the portfolio strategy and roadmap, thought leadership and position of SAP's products to the management and IT consulting industry.
• 🔹 Analyzed and defined new analytical mobile app solutions, creating prototypes and documentation that resulted in solution implementation kits utilized by customer, SAP, and partner consulting ecosystem.
• 🔹 Definition of personas and day in a life scenarios that were adapted in the SAP’s S/4HANA Cloud for Professional Services solution.
• 🔹 Supported the advisory council program composed of a group of 40+ CIO level clients from top consulting and IT service companies. Identified sale opportunities, positioned new products, and ignited joined opportunities. Advisory group composed 60% of annual running pipeline year over year.
• 🔹 Fellowship: Design Thinking Coach | 03/2015 – 10/2015
• Facilitated design thinking methodology courses and assisted in customer and partner initiatives.
• Co-developed OpenSAP course with 4,000+ participants, achieving ~40% completion (vs. 5–10% industry norm).

Sep 2006 – Jan 2010 · 3 yrs 4 mos

• Responsible for executing on global strategy, product roadmap, and market growth initiatives.

Oct 2004 – Sep 2006 · 1 yr 11 mos

• Project and team lead for full lifecycle customer implementations as part of global customer transformation initiatives. 7 month implementation cycles of Flexible Real Estate Management (Life Sciences, Oil & Gas, Banking industries). Spot consulting, sales and pre-sales support.

Jun 1998 – Sep 2001 · 3 yrs 3 mos · Walldorf, Baden-Württemberg, Germany

• Responsibilities/Deliverables:
• 🔹 Provided troubleshooting, customizing, and pre-sales support for SAP Real Estate solutions (Classic RE and RE-FX).
• 🔹 Delivered customer, partner, and internal training; configured RE with FI, CO, PM, BW, & Workplaces.
• 🔹 Defined/documented business processes; supported roll-ins for North America and Asia/Pacific.
• 🔹 Conducted GAP analysis, defined technical requirements, and collaborated with dev. teams.
• 🔹 Led rollout activities for the NA market and promoted SAP’s RE solution at industry events (ASUG, SAPPHIRE, IDRC, BOMA).
• 🔹 Built strong ties with SAP Real Estate development and product management teams.
• Achievements:
• 🔹 Created SAP’s Real Estate master demo and training system (IDES). This system serves as a master system for sales and training as well as an open customer system.
• 🔹 Analyzed and enhanced RE functionality to better meet market requirements.