May 2017 – Jun 2018 · 1 yr 1 mo · Mumbai Metropolitan Region

• Work with brands to identify creator led content opportunities, enable creators to create meaningful content and make brands part of conversations that matter.
• Key Projects:
• Dewar's Scotch, I CAN DO THAT
• Supported OML's latest project with Kanan Gill for Dewar's India*
• Creative ownership of the content & concept is with Kanan Gill, I was part of the pitch & servicing team.
• Grey Goose, TapeCast -
• I worked on the conception & execution of TapeCast, a branded content series, led by Anupama Chopra and hosted on Film Companion. The series is a creative solution to ensure we establish the title sponsor Grey Goose as a brand that stands for celebrating success, artistic integrity and a defiant way of thinking.
• Responsibilities:
• 1. Servicing
• 2. Content & Distribution Strategy
• 3. Brand Management
• 4. Creator Strategy
• 5. Communication & Execution
• 6. Budgets, Payments & Performance
• 7. Supervising Content Production

Sep 2015 – Mar 2017 · 1 yr 6 mos · Greater Delhi Area

• Responsibilities:
• Creative Strategist
• Account Planning
• Strategy & Positioning for Digital
• Client Servicing
• Monthly Content & Campaign Planning
• End to End Execution of Creative Requisites
• Supervising Social Media Management
• Reporting & Analytics for Social Media Performance
• New Business Pitches
• Brand Projects:
• Primary Accounts - Amazon & Shuttl
• Amazon India: #WeIndians Social Media Content, Mobile Marketing Creative Concepts
• Amazon Fashion: Social Marketing for Amazon India Fashion Week, Aeropostale Launch
• Amazon Now: Led the brand Launch on Digital, Digital Led Commercial/Product Film & Social Marketing Strategy + Planning + Ideation for Digital Led Activations
• Shuttl: Social Marketing Content Planning, Execution & Campaign Planning

Jan 2015 – Aug 2015 · 7 mos · Gurgaon

• Responsibilities:
• Content Planning
• Overseeing operations for Social Media Accounts.
• Strategy & Planning for Monthly Campaigns & Engagement Drivers
• Copywriting for Key Campaigns & Clients
• Live Campaign Management for the International Day of Yoga
• Client Servicing & Account Planning for accounts under my purview
• I began my journey as a copywriter on 6 out of 12 accounts for the company. In 2 months, I was promoted to the position of Social Media Manager where my role also included Client Servicing as one of the many responsibilities. Apart from the aforementioned responsibilities, an overview of the campaigns I handled is as follows:
• 1. Planning & end-to-end execution of Leonardo Olive Oil's campaign for the movie Dil Dhadakne Do.
• 2. Execution, ORM & strategy for the International Day of Yoga's official social handles.
• 3. Strategy & creative planning for Kalyan Jeweller's #DearestPiece contest.
• 4. Monthly campaigns for Cargill, International Day of Yoga & Kalyan Jewellers.
• Brand Management Portfolio:
• Kalyan Jewellers
• Tech Mahindra
• International Day of Yoga
• Smiles of India powered by Himalaya
• Cargill Leonardo Olive Oil
• IndiaFirst Life Insurance
• Apple

Jun 2014 – Sep 2014 · 3 mos · Gurgaon

• Website Content Development
• Writing scripts under supervision
• Assisting production work
• Research and Data Collection
• Voice Over
• Supervising Editing & Post Production

Dec 2013 – Jan 2014 · 1 mo · New Delhi, Okhla

• I worked with NDTV Convergence, the digital intellect of NDTV facilitating in the research for NDTV auto. I was part of the research and development team - our work primarily consisted of gathering necessary intel, coordinating with the automotive brands dealing in new and old cars. We also worked upon content development for the e-commerce website alongside the Editor. My primary function was to aid the Strategic Alliances team in business development and research.

Jan 2011 – Jan 2011 · 0 mo

• Worked as a research analyst under the guidance of some very knowledgeable and commendable mentors.