Kiron K. — CEO

A communication strategist with experience across marketing & advertising, brand communication strategy, software engineering, content writing. Currently heading strategy for PHD APAC. Experienced in managing P&L and ensuring double-digit billings and revenue growth in less than a year. Proficient in building communication ‘strategies that sell’, led by applied behavioral economics principles, effective creative thinking backed by strong data and tech spine Experience across categories - FMCG, Finance, Technology, Entertainment & Movie Marketing, Automotive, QSR, Retail, NGOs & Charities, Alcoholic Beverages Specializes in conceptualizing and designing strategy products, marketing playbooks & frameworks Expertise in designing and facilitating marketing & creativity workshops Creator of Creativity Heuristics Workshop (https://creativityheuristics.com) - a practical hands-on workshop model to enhance creativity. This has been designed based on 5 research-based strategies, with exercises and activities based on behavioral economics principles Creating and running training programs around marketing and advertising fundamentals, digital marketing/marketing in a digital world, presentation skills. Authoring published opinion pieces and thought-leadership articles on marketing and advertising A life-long student of the why behind human behaviors - focusing on behavioral sciences and behavioral economics

Stackforce AI infers this person is a Marketing and Communication Strategy expert with a focus on Behavioral Economics.

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Experience: 19 yrs 3 mos

Skills

Strategic Planning
Digital Transformation
Marketing Communications
Marketing
Media Solutions
Communication Planning
Media Strategy
Planning
Software Development

Career Highlights

Expert in behavioral economics and communication strategies.
Led successful marketing initiatives across diverse industries.
Creator of innovative workshops to enhance creativity.

Work Experience

PHD

Chief Strategy Officer APAC (1 yr)

GM, Strategy & Platforms (3 yrs)

Omnicom Media Group

Chief Strategy Officer (CSO) Malaysia (3 yrs 8 mos)

Mindshare

Head of Strategic Planning (1 yr)

Head of Planning - Nestle (8 mos)

Associate Director (2 yrs 8 mos)

Voice-over aritste

Voice-Over Artiste (2 yrs 9 mos)

UM Worldwide

Media Supervisor (3 yrs 9 mos)

Freelance Writing

Freelance Writer (3 yrs)

UST Global

Software Engineer (2 yrs 7 mos)

Education

PGDM at Welingkar Institute of Management

B.Tech at Government Engineering College, Thrissur

Kiron K.

CEO

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia19 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in behavioral economics and communication strategies.
Led successful marketing initiatives across diverse industries.
Creator of innovative workshops to enhance creativity.

Stackforce AI infers this person is a Marketing and Communication Strategy expert with a focus on Behavioral Economics.

Contact

Skills

Core Skills

Strategic PlanningDigital TransformationMarketing CommunicationsMarketingMedia SolutionsCommunication PlanningMedia StrategyPlanningSoftware Development

Other Skills

AdvertisingApplied Behavior AnalysisBehavioral ScienceBrand DevelopmentBrand ManagementBrand StrategyBusiness GrowthBusiness PresentationBusiness-to-Business (B2B)Communications PlanningCompetitive AnalysisConsumer BehaviorConsumer InsightsCreative WritingCustomer Insight

About

Experience

Phd

2 roles

Chief Strategy Officer APAC

Promoted

Mar 2025 – Present · 1 yr · Kuala Lumpur · On-site

Lead and elevate strategic planning, business growth, innovation, and digital transformation
As part of PHD’s regional leadership team, driving better business and brand outcomes for clients
Spearheading AI adoption and acceleration across markets

Strategic PlanningBusiness GrowthDigital Transformation

GM, Strategy & Platforms

Oct 2018 – Oct 2021 · 3 yrs · Kuala Lumpur, Malaysia

Expanded remit as the agency lead – currently operating as Managing Director in-charge
As the lead on Strategy & Planning, work closely with all the key PHD accounts as well as new as new business initiatives
Drive product initiatives and technology platforms
De facto Head of Marketing for PHD Malaysia
Accelerate Omni (our marketing platform) & Omni Studio (our planning system) expertise in Malaysia
Train & Mentor young talents - creating and running various training programs for topics around enhancing creativity, presentation skills, marketing and advertising fundamentals

Strategic PlanningMarketingTraining

Omnicom media group

Chief Strategy Officer (CSO) Malaysia

Oct 2021 – Jun 2025 · 3 yrs 8 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Drive and elevate strategic planning excellence across Omnicom Media Group agencies
Executive strategy lead on key business pitches in OMD, PHD, Hearts & Science or OMG
Defacto marketing-lead to drive marketing agenda and corporate communications for OMG brands with agency leadership in Malaysia
Coach and mentor OMG agency teams
Driving thought-leadership around key marketing and branding topics - communication strategy, behavioural science, behavioural economics, psychology & marketing

Strategic PlanningMarketing CommunicationsBehavioral Science

Mindshare

3 roles

Head of Strategic Planning

Promoted

Oct 2017 – Oct 2018 · 1 yr

Leading the strategic output for Mindshare Malaysia and driving strategic thinking and vision for the teams
Building integrated communication solutions covering media, content & partnerships for major blue chip clients
Championing the adoption of Mindshare planning frameworks and tools across the agency teams
Nurturing & mentoring talent across the agency

Strategic PlanningMedia SolutionsMentoring

Head of Planning - Nestle

Promoted

Jan 2017 – Sep 2017 · 8 mos

Appointed as the first ever Head of Planning for Team Nestle within Mindshare Malaysia, to lead the strategic planning for Nestle Malaysia
As the key business partner to Nestle brands, collaborating with the marketing teams, agency & media partners and the respective Mindshare category leads to strengthen the strategic thinking in the overall communication planning process incorporating BBNW and Mindshare AMF
Continuous engagement with Business Leads & Communication Director at Nestle, while being the key Mindshare stakeholder responsible for ensuring that the essence of Nestle BEP is followed through in the planning process
Identifying the key consumer trends and behaviors to generate strong insights and lead the creative thinking to deliver effective media solutions based on those insights

Strategic PlanningCommunication Planning

Associate Director

Apr 2014 – Dec 2016 · 2 yrs 8 mos

Category lead responsible for media strategy, planning & implementation responsibilities for the key brand pillars for one of the biggest FMCG players in the world.
With an overall team structure without a dedicated strategic planning pillar, independently leading the overall strategic planning process for the respective categories.
Identified as the champion for Connections Planning within Team Nestle in Mindshare Malaysia.

Media StrategyPlanning