Oct 2018 – Jun 2024 · 5 yrs 8 mos · Noida, Uttar Pradesh, India · On-site

• Dynamic integrated marketing and PR strategist with a proven track record in developing and executing multiple innovative brand strategies and campaigns. Specializing in both marketing and public relations initiatives, I excel in conducting thorough internal audits, extensive market research, and consumer feedback analysis to drive brand visibility and shape market perceptions. With a keen eye for detail, I oversee projects from conceptualization to implementation, ensuring the efficient execution of campaigns. Notably, I've orchestrated many co-marketing campaigns, collaborating with top OEMs across India, thereby significantly enhancing brand recognition and acceptance for technology solutions. I've cultivated strong relationships with media outlets, Key Opinion Leaders, and influencers, bolstering the company's reputation in the industry. Proficient in creating impactful presentations and creative materials, I contribute to the company's image as an industry innovator. My comprehensive approach to integrated marketing and PR strategies, coupled with meticulous preparation and ongoing optimization, consistently aligns with and achieves strategic business objectives.

Aug 2016 – Mar 2023 · 6 yrs 7 mos · New Delhi Area, India

• With a diverse background spanning various sectors including technology, healthcare, and not-for-profits, I specialize in developing and executing comprehensive marketing and communication strategies for a wide range of clients. My focus is on driving substantial business growth through innovative operational initiatives and data-driven integrated marketing campaigns.
• I excel in reshaping market perceptions, increasing brand awareness, and achieving lasting brand recall through a combination of short-term and long-term initiatives. My approach involves spearheading cross-functional collaboration to ensure an omnichannel marketing approach, resulting in engagement rates that consistently exceed industry standards.
• In addition to managing Request for Proposal (RFP) processes and new business pitch presentations, I am committed to team development, organizing regular knowledge-sharing sessions to deepen our understanding of marketing tactics and enhance client discussions.
• Through my work, I have nurtured influential relationships with KOLs and key media outlets, amplifying brand visibility and enhancing our agency's reputation across diverse industries. Notable clients include LG Electronics, Alabama Tourism – Brand USA,, Soccer International, and others, highlighting my ability to establish and maintain valuable client relationships.

Mar 2014 – Feb 2021 · 6 yrs 11 mos · New Delhi Area, India

• Working on building contacts and procurement of the medical technologies not available in the Indian market. Along with it working towards making ANCG a trusted brand distributor for medical devices.

May 2013 – Jun 2013 · 1 mo · Berlin Area, Germany