Steven Wastie

CEO

Menlo Park, California, United States31 yrs 3 mos experience
AI Enabled

Key Highlights

  • Transformational leader in go-to-market strategies.
  • Expert in building world-class marketing teams.
  • Proven track record of driving sustainable revenue growth.
Stackforce AI infers this person is a SaaS and Cybersecurity marketing expert with a strong focus on go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyDemand GenerationBusiness DevelopmentMarketing Operations

Other Skills

ABMAI-powered GTM tech stackB2BBusiness AlliancesCRMChannelChannel PartnersCloud ComputingCompetitive AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)Cybersecurity marketingData CenterDataOps GTM pivotDirect Sales

About

Transformational modern go-to-market leader with extensive experience of high growth companies and agile execution in markets worldwide, leading to multiple exits and category leadership Forward thinker with passion for GTM engineering, AI and data analytics to drive sustainable revenue results and optimize marketing operations and teams. Strong ability to build messaging and partnerships across complex influencer ecosystems and go-to-market motions. Repeat builder of word class teams from day zero to 50+ Creative visual and narrative story teller with challenger brand tenacity. A direct communicator with no time for BS. + Communications Strategy and Planning | Messaging | Positioning | Marketing Automation, Operations and Analytics | Marketing Technology Innovator | Content Development and Marketing | Social Media | Public Relations | Analyst Relations | Demand Generation | Digital Marketing | Agency Management | Global Markets | Business Development | ABM strategy and execution | AI use cases for marketing

Experience

H.i.g. capital

Operating Partner

Nov 2025Present · 4 mos · San Francisco, California, United States · On-site

  • A leading global private equity investment firm with $70 billion of equity capital under management.

Stage 2 capital

Limited Partner, Stage 2 Capital Catalyst

Jul 2024Present · 1 yr 8 mos · Menlo Park, California, United States · Remote

  • The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Kilonova capital

Operating Partner

May 2023Sep 2025 · 2 yrs 4 mos · Menlo Park, California, United States · Remote

  • Kilonova is a global, growth capital firm that buys, builds, and invests in private technology companies.

Immuta

Chief Marketing Officer

May 2023Aug 2025 · 2 yrs 3 mos · Menlo Park, California, United States · Hybrid

  • Redefined GTM for data security leader, delivering category leadership and 75%+ ICP-aligned pipeline
  • Built and led a global team of 20 across brand, communications, demand gen, and content, driving >60% of total pipeline.
  • Introduced AI-powered GTM tech stack, automating 70% of demand workflows.
  • Activated at Snowflake & Databricks summits, generating 300+ meetings and deepening strategic partnerships.
GTM engineeringAI-powered GTM tech stackdemand generationteam leadershipGo-to-market StrategyDemand Generation

Menlo security inc.

Chief Marketing Officer

Aug 2020May 2023 · 2 yrs 9 mos · Palo Alto, California, United States

  • Transformed GTM and positioning for cloud-native cybersecurity during pivotal growth phase.
  • Built and scaled a 25+ person global team, driving ABM, demand, and content-led growth.
  • Repositioned product strategy from RBI/SWG to next-gen Browser Security—regaining Gartner traction.
  • Achieved >40% YoY pipeline growth via full-funnel ABM and advanced automation.
GTM transformationABMdemand generationcontent-led growthGo-to-market StrategyDemand Generation

The cmo club

Member

Jul 2020Present · 5 yrs 8 mos · San Francisco/Silicon valley Chapter

Unravel data

Chief Marketing Officer

Jun 2018Aug 2020 · 2 yrs 2 mos · Palo Alto

  • Led DataOps GTM pivot and created new demand motions for data observability.
  • Rebranded from Hadoop monitoring to broader “Data Operations,” securing 70%+ on-target pipeline.
  • Rolled out Winning by Design’s SPICED methodology to align sales-marketing for enterprise GTM.
  • Delivered multi-channel field execution targeting enterprise data teams and platform architects
DataOps GTM pivotdemand generationmulti-channel executionGo-to-market StrategyDemand Generation

Origami logic (acquired by intuit)

Chief Marketing and Revenue Officer

Feb 2016May 2018 · 2 yrs 3 mos · Menlo Park

  • Created a new analytics category, securing enterprise logos and thought leadership acclaim.
  • Positioned brand as pioneer of Marketing Intelligence—featured in “Play Bigger” category creation book.
  • Landed strategic enterprise accounts (P&G, Kellogg’s, Diageo) through consultative GTM and value-based selling.
  • Built partner ecosystem with Deloitte and Infosys to scale implementation and co-sell efforts
analytics category creationconsultative GTMpartner ecosystem buildingGo-to-market StrategyBusiness Development

Appdynamics (acquired by cisco)

CMO

Oct 2013Dec 2015 · 2 yrs 2 mos · San Francisco

  • Brand architect of $3.7B exit; scaled GTM through hypergrowth to 850 employees and $77M Qly bookings.
  • Repositioned from APM to “Application Intelligence Platform,” expanding TAM from $4B to $30B.
  • Implemented agile marketing ops stack, 4x'ing digital conversion and accelerating campaign velocity.
  • Elevated brand to Gartner MQ Leader, captured 48% of new-logo revenue via marketing-sourced leads
brand architectureagile marketing opsdigital conversionGo-to-market StrategyMarketing Operations

Xirrus (acquired by riverbed)

Chief Marketing Officer

Jun 2011Sep 2013 · 2 yrs 3 mos

Ipass

Senior Vice President, Marketing and Product Management

Jun 2009Jun 2011 · 2 yrs

Rohati systems, inc. (acquired by cisco)

Vice President, Marketing & Business Development

Feb 2008Jun 2009 · 1 yr 4 mos

  • Worldwide responsibility for outbound marketing and business development

Juniper networks

VP Enterprise Marketing

Jan 2004Feb 2008 · 4 yrs 1 mo

  • Global responsibility for Enterprise market segments. Solutions strategy and definition, value propositions, segmentation, Go-To-Market strategy and execution. Includes Enterprise Alliances and Managed Services.
  • VP, Emerging Technologies, EMEA
  • July 2005-February 2006
  • Peribit Acquired by Juniper In June05. Now at Juniper, responsible in EMEA for overlay sales and technical teams on WAN Optimsisation, data centre optimisation, SSL VPN, IDP and VoIP Session Border Control (SBC).
  • Peribit Networks (acquired by Juniper)
  • January 2004-July 2005
  • International Marketing Director
  • Responsible for Marketing, Alliances and Business development in EMEA and APAC

Hummingbird (acquired by opentext)

VP Marketing EMEA

May 2003Jan 2004 · 8 mos

Inktomi (acquired by yahoo)

VP

Sep 1999Apr 2003 · 3 yrs 7 mos

  • VP Marketng, EMEA - London based
  • VP, GM, Core Products Group - California based

Netscape communications (acquired by aol)

Solutions Marketing Manager

Jun 1998Sep 1999 · 1 yr 3 mos

At&t online services

Marketing Manager

Aug 1994Jun 1998 · 3 yrs 10 mos

  • Regional Marketing Manager - Asia Pacific - Hong Kong based
  • Product Manager - London based

Education

London Metropolitan University

Business Studies — Marketing

Stackforce found 100+ more professionals with Go-to-market Strategy & Demand Generation

Explore similar profiles based on matching skills and experience