Mar 2025 – Present · 1 yr

• RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Sep 2023 – Present · 2 yrs 6 mos

• The leading community for B2B marketing professionals. Join us at at exitfive.com

Aug 2021 – Mar 2025 · 3 yrs 7 mos · Bengaluru · Remote

• 1. Responsible for strategy, budget planning, forecasting and pipeline generation via advertising across Google, LinkedIn, Bing, Reddit etc.
• 2. Collaborated with the content team to create compelling and targeted content that aligns with the buyer's journey and supports demand generation efforts.
• 3. Implemented and optimised marketing automation tools to streamline lead generation, scoring, and nurturing processes.
• 4. Analyzed customer calls, buyer journeys, did competitor analysis and worked closely with the PMM team in generating new campaign ideas, and positioning for the same.
• 5. Used Gemini, ChatGPT and NotebookLM tools with sales enablement materials as source to create ad and landing page copies, in the process reduced dependency on the PMM team.
• 6. Responsible for monitoring, analysing, and reporting on the performance of campaigns across ad channels. Used Hubspot, Looker Studio (in combination with supermetrics) for reporting / dashboards and Claude for generating insights.
• 7. Built custom attribution models based on time-decay to measure the direct and indirect impact of our ad campaigns and channels effectively.

Nov 2019 – Jul 2021 · 1 yr 8 mos · Chennai · On-site

• 1. Executed and optimized paid media campaigns across SEM (Google & Bing), Social (LinkedIn, YouTube, Quora), Product Listing (Capterra, G2), and Google Display Network to drive inbound leads & trial acquisition.
• 2. Strategically planned, developed, launched paid digital campaigns testing new and innovative marketing channels such as Quora, Reddit etc.
• 3. Analyzed and reported on digital marketing performance, providing data-driven insights to optimize customer acquisition.

Sep 2017 – Nov 2019 · 2 yrs 2 mos · Chennai · On-site

Aug 2015 – Jun 2017 · 1 yr 10 mos · Chennai · On-site

• 1. Managed, executed and optimized all digital ad campaigns on Meta (Facebook & Instagram) and Google (Search, Display, Shopping and YouTube) to drive customer acquisition. Increased revenue by 80%, and lowered the Customer Acquisition Costs (CAC) by 100%.
• 2. Executed creative remarketing ad campaigns on Meta and Google Display with the messaging varying based on different stages in customer journey to drive upsells, renewals, increase LTV & reduce CAC.
• 3. Used Native Advertising platforms like Taboola, Outbrain and Times Colombia Network to create awareness and generate demand.
• 4. Strategized and executed email marketing campaigns for a 3,00,000 subscriber list on Hubspot and Active Campaign tools to drive customer acquisition, renewals, and upsells.
• 5. Implemented e-commerce tracking on Google Analytics for website and mobile app to track customers and revenue at channel, campaign, ad and various levels.
• 6. Responsible for creating landing pages and a/b testing on Unbounce to optimize conversion rates & CAC.
• 7. Worked with top Affiliate Networks to drive quality traffic & sales at a lower cost, through email and sms marketing.

Oct 2012 – Jul 2015 · 2 yrs 9 mos · Chennai · On-site

• 1. Devised organic marketing strategies including SEO, social media, content marketing and lead generation for multiple clients in India and US.
• 2. Responsible for end to end execution of SEO / content marketing strategies for clients.
• > Performed comprehensive SEO, social media audits and competitor analysis.
• > Performed keyword research, grouping and prioritization for client’s SEO efforts
• > Worked with freelance content writers on keyword optimized blog posts to drive quality traffic
• > Implemented Google Analytics, Search Console and other analytics systems.
• 3. Responsible for implementation of CMS for customers. Wordpress for blogs, websites & forums; Prestashop for e-commerce.
• 4. Devised strategy and executed creative mobile app marketing campaigns for multiple android apps, got local media attention and drove more than 10,000 app installs organically.
• 5. Executed successful search and mobile advertising campaigns, including writing and testing ad copies.

Oct 2011 – Oct 2012 · 1 yr · Chennai · On-site

• 1. Performed detailed SEO, social media audits, and competitor analysis for multiple clients in India and US.
• 2. Achieved top 3 positions on Google search results for several long tail, short tail and competitive keywords with effective content marketing for clients across different verticals.
• 3. Executed effective link building with article and directory submissions, generating several dofollow links and increasing page / domain authority.
• 4. Established social media presence on Twitter and Facebook for several clients, leading to an increase in brand visibility, following and engagement.
• 5. Tracked and measured site traffic and the level of user engagement on the site to help increase conversions.