Jan 2024 – Present · 2 yrs 2 mos · Greater London

• Shake Content is a leading LinkedIn content agency powering executives to build trust and authority in their space by leading the charge in their marketing efforts. We focus on working with CEOs, senior leaders, and elite performers — turning them into consistent, credible voices with more high-quality content than anyone else globally.
• LinkedIn content marketing that makes sales easier. Transform your content strategy with executive-led content at the forefront of your acquisition channel, driving authority in your space and long-term organic revenue through Shake.
• Website: shakecontent.com

Jan 2024 – Present · 2 yrs 2 mos · London, England, United Kingdom · On-site

• I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.
• https://www.theeverydayfounder.com/

Dec 2023 – Present · 2 yrs 3 mos · London Area, United Kingdom

• Early Investor in OPUS – the global collective of founders, entrepreneurs and value creators. Follow OPUS to stay in the loop through our media and newsletters.
• https://www.joinopus.org/

May 2022 – Dec 2023 · 1 yr 7 mos · London, England, United Kingdom

Nov 2020 – Dec 2023 · 3 yrs 1 mo · London, England, United Kingdom

• Exited through dividends in August 2023.
• We build amazing digital products at startup prices 🚀
• We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.
• www.airbyte.uk - james@airbyte.uk

Jul 2020 – Nov 2020 · 4 mos · London, England, United Kingdom

• Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Sep 2019 – Aug 2020 · 11 mos · London, United Kingdom

• RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.
• I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I:
• // Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
• // Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
• // Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
• // Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
• // Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
• // Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
• being the primary channel for RideTo.
• // Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
• // Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Sep 2018 – Sep 2019 · 1 yr · London, United Kingdom

• During my 12 months as Marketing Manager I delivered a number of high growth targets that included:
• // Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
• // Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
• // Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo.
• // Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
• // Organic traffic growth: 600%
• // Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Jan 2018 – Jul 2018 · 6 mos · London, United Kingdom

• I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were:
• Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification.
• From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi.
• Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
• Developed the go-to-market strategy for the companies US expansion in summer 2018.

Jun 2017 – Jan 2020 · 2 yrs 7 mos · London, United Kingdom

• In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are:
• Managed a team of 5+ freelance workers that support the brands workload.
• Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
• Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.