Jun 2023 – Aug 2025 · 2 yrs 2 mos · Remote

• Acted as a customer advocate by curating and maintaining positive customer experiences, collaborating cross-functionally to ensure every touchpoint with HackerRank fostered satisfaction and a strong sense of partnership.
• Built and deployed AI agents that automated manual outreach and centralized access to customer testimonials—enabling teams to instantly surface relevant stories by simply prompting the bot. reducing the manual efforts of the team by over 80%.
• Scaled customer advocacy initiatives that drove a 2x increase in customer participation and significantly expanded HackerRank’s social proof footprint; published over 30 customer stories in written and video formats.
• Created customer-focused marketing assets including newsletters, blogs, social media content, webinar decks, one-pagers, and branded narratives to support both awareness and conversion goals.
• Owned end-to-end execution of customer-facing events—virtual and in-person—including Customer Advisory Boards, appreciation events, and product launch webinars.

Jan 2022 – Jun 2023 · 1 yr 5 mos

• Content Marketing
• Setting up long term lead generation plan
• Nurturing email subscribers to opportunities
• Owning all content production (lead magnets, pillar blogs, product blogs, SEO-focussed content, thought leadership blogs, product explainer videos, etc.)
• Fostering customer loyalty and retention
• Increasing brand authority by generating co-branding opportunities, interviewing thought leaders, and more
• Planning and reviewing brand KPIs on a weekly and monthly reporting system
• Enabling a team of brilliant writers and designers so they reach their full potential
• Brand Marketing
• Interviewing customers, creating case studies, and owning the entire publication cycle
• Deducing messaging, writing copy and editing for all PR activities and industry events
• Generating opportunities for organizational and leadership branding (media placements, speaker opps, interviews, etc.)
• Identifying awareness building activities for the brand and executing them
• Working on brand partnerships and collaborations to drive top of the funnel growth

Jun 2020 – Jan 2022 · 1 yr 7 mos

Jan 2020 – Jun 2020 · 5 mos

• Created and edited digital content for the target audience across all multimedia and social media platforms
• Wrote copy for landing pages, ads, and other performance marketing assets
• Wrote press releases, blogs, SEO blogs, pillar pages, white papers, research papers, etc. for the website
• Conceptualized and created the company newsletter
• Assisted in managing the editorial department across various locations

Jul 2018 – Jan 2020 · 1 yr 6 mos

May 2017 – Jul 2017 · 2 mos

Sep 2015 – Apr 2016 · 7 mos · Delhi

• Strategized and executed multiple social media campaigns for various brands
• Partnered with a number of social media influencers for the purpose of brand outreach and awareness
• Built the overall digital and social media strategies for brands, and maintained their online presence
• Strategized the content calendars, used web marketing and social media analytics to conduct A/B testing for the most lucrative marketing channels

May 2014 – Jul 2014 · 2 mos