Apr 2024 – Present · 2 yrs 1 mo

May 2023 – Feb 2025 · 1 yr 9 mos · United States · Hybrid

Dec 2020 – Present · 5 yrs 5 mos · San Francisco Bay Area

• Chief is a private network built to drive more women into positions of power and keep them there.

Jun 2020 – Present · 5 yrs 11 mos · San Francisco Bay Area

Jul 2018 – May 2023 · 4 yrs 10 mos · San Francisco, California

• Sitecore is an industry leader in Digital Experience and Web Content Management software (10 years Gartner MQ leader).
• Lead a global team of over 100 in all aspects of marketing including product, partner, corporate, customer, demand generation, field marketing, events, sitecore.com, marketing operations, and AR/PR.
• Revamped personas, content, field marketing and demand gen strategies to more effectively leverage ABM, digital, and targeting, resulting in the best pipeline coverage and conversions in the history of the company.
• Drove successful Digital Transformation project with Sitecore technology to improve site engagement/conversions and serve as a leading edge case study for sales.
• Implemented Sitecore’s first thought leadership campaigns to senior marketers/CMOs resulting in deeper penetration into existing customers, and better conversions of events and campaigns targeted to marketers. Also resulted in multiple awards for Content Marketing for Sitecore in the last 6 months.
• Rebranded every aspect of the company’s visual identity from highly dated and tech-focused to modern, compelling and marketing-focused.
• Drove marketing and messaging strategy and execution for two acquisitions over the last 12 months.
• =Revamped the marketing team, almost doubling it in size the first year, recruited VP leaders across several functions to uplevel the team.
• Serve as primary spokesperson and featured keynote presenter for the company.
• Recent awards include: the OnCon Icon Award for Top 100 Marketers (Jan 2020), TopRank Marketing’s 50 Female CMOs who Rock (Dec. 2019), and B2B Magazine Top 20 Female Tech Marketers Making an Impact in the Industry (March 2019)

Oct 2015 – Mar 2018 · 2 yrs 5 mos · San Francisco Bay Area

• Global head of marketing for Prysm, an enterprise and mid-market SaaS software and hardware company for digital team collaboration.

Sep 2013 – Sep 2015 · 2 yrs · San Francisco/Boston/London

• Global head of marketing for London-based SDL (LSE: SDL) -- a leader in customer experience and marketing content solutions. Over 1,500 enterprise, mid market and SMB customers from 79 of the top 100 global brands, and 70 offices in 38 countries. Team of 130+.

Nov 2009 – Aug 2013 · 3 yrs 9 mos

• Head of marketing, communications, demand generation, web/seo/ppc, events, customer marketing and social media for fast-growing marketing automation software company with SaaS solutions. Acquired by Teradata in 2011.

Dec 2008 – Nov 2009 · 11 mos · San Francisco Bay Area

• Head of marketing for fast-growing SaaS company helping large enterprises mitigate supply chain risk. Doubled revenue during my tenure.

May 2007 – Jun 2008 · 1 yr 1 mo · San Francisco Bay Area and Tel Aviv

• Head of marketing for global, fast-growing Benchmark/Virgin funded SaaS company focused on driver safety technology for both consumers (teenage driver safety products) and businesses.

Jan 2005 – May 2007 · 2 yrs 4 mos

• Top marketing and product development executive for PHH, a billion dollar services company specializing in SaaS technology, management services, strategic consulting and financing for large commercial fleets. Helped company IPO in 2005 (NYSE:PHH). Acquired by GE Fleet in 2007.

Jan 2002 – Dec 2004 · 2 yrs 11 mos

• Head of product marketing for Oracle SaaS offerings. Led positioning, GTM, messaging, field enablement, demand gen campaign strategy and content.

Jan 2000 – Jan 2002 · 2 yrs

Jan 1996 – Jan 2000 · 4 yrs

Jan 1994 – Jan 1996 · 2 yrs

• • Managed agency team that launched the IBM Internet and Electronic Commerce Divisions and IBM’s first set of products in these areas.