Kaustubh Sawant — Digital Marketing Specialist

As a Senior Marketing Specialist at Synopsys, my day-to-day activities include crafting and executing go-to-market strategies that help secure and nurture customer relationships, engage with new prospects and expand into new areas of the portfolio. As a part of account based marketing, I also engage in account-specific activities that focus on identifying new business opportunities. My focus also includes maximizing usage of current licenses to increase demand and engagement by promoting latest product capabilities, educating and engaging user base across the funnel, and building loyalty against competition. The experience gained from previous stint as an Assistant Marketing Manager at Versa Networks, has helped me to hone my capabilities to execute and manage marketing campaigns related to email marketing, social media marketing, webinars, field marketing and managing CRM database (Salesforce). Post my undergraduate in engineering, I have also worked as software engineer in Accenture providing exposure and building capabilities on working with cross functional teams, project management, and presentation skills. Regarding my educational qualifications, I have completed MBA with majors in Marketing from Indian Institute of Management, Ranchi (IIMR). Prior to MBA, I have done B.Tech in Computer Science from Walchand College of Engineering, Sangli.

Stackforce AI infers this person is a Marketing Specialist with expertise in B2B SaaS and account-based marketing strategies.

Location: Pune, Maharashtra, India

Experience: 7 yrs 8 mos