Akansha Lal

CEO

New Delhi, Delhi, India13 yrs experience

Key Highlights

14+ years of diverse marketing and sales experience.
Proven track record in demand generation and brand positioning.
Award-winning campaigns for multinational brands.

Stackforce AI infers this person is a Marketing and Sales professional with extensive experience in SaaS and digital marketing.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationDigital MarketingContent MarketingBusiness Development

Other Skills

Market IntelligenceGo-to-Market StrategyAccount-Based Marketing (ABM)Public RelationsEvent MarketingAWS Co-MarketingPartner EngagementGoogle Cloud marketplaceMarketing Budget ManagementCompetitive AnalysisABMKey Performance IndicatorsMulti-channel Campaign ManagementOral CommunicationInbound Sales

About

Marketing and Sales professional with an experience of 14+ years. Experience spans from digital marketing agencies, SaaS based startups to a little stint in the entrepreneurship bandwagon, more on that over a cup of coffee. Hustler to the H. Feel free to reach out to me, for my share of experiences (for Freshers and newbies) in the marketing and sales sector.

Experience

13 yrs

Total Experience

1 yr 7 mos

Average Tenure

Current Experience

Sourcefuse

2 roles

Vice President Marketing

Promoted

Sep 2025 – Jan 2026 · 4 mos · India · Hybrid

Director- Marketing

Jan 2025 – Sep 2025 · 8 mos · India · Hybrid

Currently heading the Marketing team as the Director of Marketing at SourceFuse, I am responsible for building and executing a 360-degree marketing strategy to establish SourceFuse as a global leader in cloud solutions. My focus is on demand generation, AWS-led co-marketing initiatives, brand positioning, and sales alignment across multiple geographies, including the US, UK, India, Australia, and Japan.
Key Responsibilities & Strategic Initiatives:
✅ Develop & Execute a Scalable Marketing Strategy
Implementing an EOS-aligned marketing framework covering inbound, outbound, and ABM strategies.
Structuring a data-driven marketing scorecard for performance tracking.
✅ Build & Lead the Marketing & SDR/ISR Team
Hiring and training a high-performance marketing and sales development team.
Integrating Inside Sales (SDR/ISR) with marketing for seamless lead qualification.
✅ Demand Generation & Account-Based Marketing (ABM)
Designing targeted ABM campaigns to generate high-value leads across healthcare, SaaS, and BFSI industries.
Establishing a Lead Scoring System to improve MQL-to-SQL conversion.
✅ AWS Co-Marketing & Partner Engagement
Driving AWS-led GTM campaigns, leveraging MDF funding to scale marketing efforts.
Strengthening SourceFuse’s AWS Premier Partner positioning through thought leadership and co-branded initiatives.
✅ Event & Thought Leadership Strategy
Managing SourceFuse’s presence at AWS Summits, re:Invent, and industry conferences.
Hosting webinars and executive roundtables to showcase SourceFuse’s cloud modernization expertise.
✅ Content, PR & Brand Positioning
Creating a content marketing roadmap to enhance SourceFuse’s global brand authority.
Establishing PR and media partnerships to increase visibility in key markets.
✅ Lead Scoring, CRM Optimization & Sales Alignment
Implementing structured lead qualification and nurturing processes.
Aligning marketing efforts with sales through HubSpot/Salesforce automation.

Market IntelligenceGo-to-Market StrategyDemand GenerationAccount-Based Marketing (ABM)Content MarketingPublic Relations+3

Digitalapicraft

Head Of Marketing| DAC| Google ISV Partner

Mar 2022 – Dec 2024 · 2 yrs 9 mos · Bengaluru, Karnataka, India · Remote

At DigitalAPICraft, I lead the end-to-end Marketing portfolio, encompassing Content, PR, Digital, and Event Marketing. My role involves:
Content Marketing: Strategizing and executing content plans that drive engagement and growth.
Public Relations: Building and maintaining a positive public image through effective communication and media relations.
Digital Marketing: Leveraging digital channels to enhance brand presence and generate leads.
Event Marketing: Planning and executing events that foster brand awareness and customer relationships.
I worked closely with the Google Cloud Platform (GCP) team to create synergistic marketing strategies and with the Gartner team to leverage industry insights and trends.

Market IntelligenceGoogle Cloud marketplaceGo-to-Market StrategyMarketing Budget ManagementCompetitive AnalysisABM+3

Unthinkable solutions

Marketing and In-Sales

Oct 2020 – Mar 2022 · 1 yr 5 mos · Gurugram, Haryana, India

Leading the Marketing, Branding, and Insales processes in terms of planning, strategizing, and execution.
Currently, handling the marketing initiatives for Data Management Services. As a part of Data Management Services team, working closely with the Data Stewards in helping our customers manage their CRM data quality and fixing data problems.
Understanding the customer's data issues to find the best solution to improve the existing CRM database, thereby enhancing, scaling, and accelerating the customer's sales and marketing initiatives.

Market IntelligenceMarketing Budget ManagementCompetitive AnalysisKey Performance IndicatorsMulti-channel Campaign ManagementMarketing Strategy

Singleinterface

2 roles

Business Director

Jan 2020 – Apr 2020 · 3 mos

Competitive AnalysisKey Performance IndicatorsOral CommunicationInbound Sales

Associate Director (Sales and Strategy)

May 2019 – Dec 2019 · 7 mos

Associate Director (Sales and Strategy)- Driving Sales for the AI and Digital Product Based Segment, along with the Business Strategies to drive the Business across all Verticals. Currently heading the Verticals of Education and Travel,Tourism&Hospitality.

Oral CommunicationInbound Sales

Percept knorigin solutions private limited

Assistant Vice President (AVP- Business and Strategy)

Aug 2018 – May 2019 · 9 mos · Gurgaon, India

Assistant Vice President, Business and Strategy
Looking at Business Ventures and Strategies for Business Development
Responsible for:
Government Pitches
Corporate Pitches
Product based Marketing and Sales

Market IntelligenceMarketing Budget ManagementKey Performance IndicatorsInbound SalesBusiness Development

Advelestica

Director, Head of Strategy

Jan 2015 – Jul 2018 · 3 yrs 6 mos · Vasant Kunj

Brand Building, Strategy, Digital Marketing and Management, ORM, CRM, Business Development
Successfully ran the company for 3 years, working with both Domestic and International clients- serving Digital Solutions and PR.
Managed a team of 30 equally motivated people and ran Award-winning campaigns for Multinational Brands

Market IntelligenceMarketing Budget ManagementKey Performance IndicatorsBrand MarketingBusiness Development