Hrishiikesh Ligade

Digital Marketing Specialist

Pune, Maharashtra, India19 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 18 years of global marketing leadership experience.
Expert in go-to-market strategy and demand generation.
Proven track record in driving measurable business outcomes.

Stackforce AI infers this person is a SaaS marketing leader with expertise in demand generation and integrated marketing strategies.

Contact

hrishikesh.ligade@gmail.com LinkedIn

Skills

Core Skills

Go-to-market StrategyDemand GenerationLead GenerationMarketingMarketing StrategyCrm

Other Skills

Account-Based MarketingAnalyticsB2B MarketingBrand AwarenessBranding & IdentityBusiness AnalysisBusiness DevelopmentBusiness IntelligenceCampaign StrategiesCollaborative LeadershipCompetitive AnalysisCompetitor AnalysisCreative VisualizationCustomer Relationship Management (CRM)Data Mining

About

As a global marketing leader with over 18 years of experience, I specialize in go-to-market strategy, account-based marketing (ABM), and demand generation at YASH Technologies. My current focus is on strategizing and executing integrated marketing initiatives that enhance brand visibility and drive measurable business outcomes across digital business (AI, Data, Cloud, Security, Infra, IoT) services. By aligning closely with sales and account teams, I develop campaigns that resonate with diverse markets and empower our organization to stay relevant to customer needs. At YASH Technologies, I lead efforts in creating impactful marketing campaigns, leveraging digital channels, and optimizing inbound and outbound strategies to build a robust pipeline. My expertise includes orchestrating cross-functional collaboration to deliver high-visibility campaigns while ensuring alignment with global business goals. Passionate about innovation in marketing, I aim to empower teams and organizations to achieve sustainable growth through strategic, data-driven approaches.

Experience

19 yrs 9 mos

Total Experience

3 yrs 3 mos

Average Tenure

5 yrs

Current Experience

Yash technologies

Global Lead Marketing - AI, Data, Cloud, Security, Infra, IoT

Apr 2021 – Present · 5 yrs · Pune, Maharashtra, India

Spearhead global marketing initiatives for YASH Digital Business Services, focusing on AI, Data, Cloud, Security, Infra, and IoT.
Strategize and implement integrated demand generation and account-based marketing campaigns to enhance brand visibility.
Drive quantifiable business results through targeted deal-based marketing efforts, resulting in increased customer engagement and revenue growth.

Go-to-market StrategyDemand GenerationAccount-Based MarketingDigital MarketingCampaign Strategies

Tietoevry

Head, Marketing Studio

Jan 2018 – Mar 2021 · 3 yrs 2 mos · Pune Area, India

Yash technologies

2 roles

Manager, Marketing

Promoted

Jun 2015 – Dec 2017 · 2 yrs 6 mos

In my role at YASH Technologies, I strategically partnered with sales leadership to enhance client engagement and drive business growth. I led a talented team in executing comprehensive marketing campaigns, optimizing digital strategies, and conducting in-depth market research to inform decision-making. My efforts resulted in increased lead generation and strengthened analyst relations, positioning the company as a thought leader in the industry.

Lead GenerationMarket ResearchDigital StrategiesMarketing

Asst. Marketing Manager – Service Line

Apr 2013 – Jun 2015 · 2 yrs 2 mos

I played a pivotal role in driving marketing success for YASH Technologies by implementing strategic initiatives that yielded impressive results.
Collaborated with alliances and industry analysts to refine messaging and strengthen market positioning.
Utilized CRM tools like MS Dynamics and SFDC to track campaign effectiveness and ROI.
Executed marketing strategies that increased brand awareness and engagement across multiple platforms.

CRMMarketing StrategiesBrand AwarenessMarketing Strategy

Comops limited | efficient workforce management

Marketing Team Lead

Aug 2008 – Jan 2013 · 4 yrs 5 mos · Pune, India and Melbourne, Australia

As a Marketing Team Lead at ComOps Limited, I spearheaded the development of innovative marketing strategies that significantly improved lead generation and brand presence. My role involved extensive market research, competitor analysis, and participation in key industry events to enhance our marketing efforts. I also contributed to creating impactful client-facing materials that strengthened our communication and outreach.

Market ResearchCompetitor AnalysisLead GenerationMarketing

Sungrace

Marketing and Business Development Executive

Oct 2007 – Aug 2008 · 10 mos · Pune Area, India

In my role at Sungrace, I collaborated closely with the Europe Sales Manager to drive demand generation and enhance marketing efforts. I successfully created and implemented a multi-channel marketing strategy that significantly increased brand awareness and lead acquisition. My focus on market research allowed us to stay ahead of competitors and better align our services with market needs.

Demand GenerationMulti-channel Marketing StrategyMarketing