Nicky Clarke

Product Manager

Holmfirth, England, United Kingdom28 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in MarTech and data-led marketing strategies.
Proven track record in driving revenue growth through automation.
Strong leadership in cross-functional marketing operations.

Stackforce AI infers this person is a MarTech expert with a focus on B2B marketing operations and automation.

Contact

Skills

Core Skills

Marketing AutomationData-driven Decision MakingCampaign ManagementProject ManagementCustomer Relationship Management

Other Skills

Agile MethodologiesBudget ManagementBusiness Process ImprovementBusiness TransformationBusiness-to-Business (B2B)CRMCustomer ExperienceData AnalyticsData ManagementData StrategiesDemand & Lead Gen StrategyDigital MarketingDigital TransformationEmail MarketingIT Project & Program Management

About

As the senior lead for B2B Marketing Operations at Virgin Media O2 Business, I drive the operational engine that powers our digital marketing strategy. With a passion for MarTech and data-led decision-making, I lead a high-performing team focused on audience management, campaign orchestration, and platform integration — all aligned to support revenue growth and customer engagement.I specialise in translating business objectives into scalable operational programmes, optimising processes and technologies to deliver measurable ROI. I champion the use of AI across our Customer Data Platform (CDP) and Marketing Automation Platform (MAP), enabling smarter segmentation, predictive scoring, and personalised journeys at scale.Our mission is to create intelligent, insight-driven digital experiences that engage prospects, support sales, and foster long-term customer relationships. We're continually evolving — blending operational precision, AI innovation, and agile delivery to ensure our marketing execution remains sharp, relevant, and effective.Always open to exchanging ideas — feel free to connect if you'd like to discuss how marketing operations can fuel commercial success.Specialties: Agile Project Manager PractitionerMarTech Automation & IntegrationMSP Managing Successful Programmes PractitionerPrince 2, Foundation & PractitionerITILv3, Service Management / Service Implementation accreditationsTeam Leadership & Operational ManagementLean Six SigmaDigital MarketingEloqua Marketing Orchestration & Operations Expert

Experience

O2 (telefónica uk)

2 roles

Marketing Operations Campaign Automation Manager

Promoted

Nov 2011 – Oct 2021 · 9 yrs 11 mos

Developing and deploying strategic/tactical digital marketing campaigns, utilising automated marketing tools which allow us to unlock revenue growth and build our credibility in the B2B space.
Designing, driving, building and tracking of fully automated digital journeys on the Eloqua marketing automation platform to drive product penetration and revenue stimulation to deliver designated targets.
Develop strategic and tactical campaigns working across sales, marketing, and other key stakeholders in the Business Directorate.
Engagement with sales teams and their customers to develop insights to feed into the programmes.
Defining prime target customers and prospects to deliver highest return from proposed activities.
Managing agencies and key supplier relationships across the wider Telefónica group.
Full budget responsibility following procurement guidelines and measuring and reporting on return on investment on an on-going basis for agreed sector campaign / programme.
Lead Generation using lead scoring via marketing automation tools.

Marketing AutomationCampaign ManagementLead GenerationBudget Management

Senior Customer Project Manager

Jan 1998 – Oct 2011 · 13 yrs 9 mos

Heading up a team of Senior Project Managers within Telefónica O2 (UK)
To project / programme manage the transition of complex fixed & mobile voice and data solutions for Telefónica O2 (UK) Corporate Customers, following PPM Project Management methodology and adhering to time, cost and quality parameters.
Project Planning: Lead the development of project plans, defining scope, objectives, timelines, and resource requirements.
Customer Relationship Management: Serve as the main point of contact for customers, building strong relationships and ensuring their needs are understood and addressed.
Project Execution: Oversee the execution of projects, coordinating resources, managing timelines, and resolving issues as they arise.
Stakeholder Communication: Communicate project progress, risks, and milestones to internal and external stakeholders, ensuring alignment and transparency.
Risk Management: Identify and mitigate project risks, proactively addressing challenges to minimize impact on project delivery.
Quality Assurance: Ensure project deliverables meet quality standards and customer expectations, conducting thorough reviews and inspections as necessary.
Budget Management: Manage project budgets, tracking expenses, and ensuring financial targets are met.
Team Leadership: Provide leadership and guidance to project teams, fostering collaboration, and ensuring team members are motivated and productive.
Continuous Improvement: Identify opportunities to streamline processes, improve efficiency, and enhance project delivery capabilities.
Customer Satisfaction: Measure and evaluate customer satisfaction throughout the project lifecycle, implementing feedback to drive continuous improvement initiatives.

Project ManagementCustomer Relationship ManagementRisk ManagementBudget Management

Virgin media o2 business

Senior Marketing Operations Programme Manager

Aug 1998 – Present · 27 yrs 7 mos · Holmfirth, England, United Kingdom · Remote

As a senior leader in Marketing Operations, I deliver scalable, insight-led programmes that align with strategic business goals. My work sits at the intersection of technology, data, and people — ensuring high-performing execution that drives pipeline, supports revenue growth, and empowers marketing teams to thrive.
Key responsibilities and focus areas:
Strategic Programme Leadership: Design and lead programmes aligned with commercial strategy, setting measurable goals and defining success metrics.
End-to-End Project Ownership: Manage programme delivery from planning through to post-campaign analysis, ensuring milestones, budgets, and outcomes are met.
Cross-Functional Collaboration: Partner closely with Sales, RevOps, Martech, and Content to ensure unified go-to-market execution.
Data-Driven Decision Making: Translate performance data into actionable insights that improve lead flow, channel ROI, and customer engagement.
Martech and Platform Integration: Own the operational strategy for marketing platforms (e.g., MAP, CRM, CDP), driving adoption, automation, and integration.
Process Optimisation: Identify and implement efficiencies across campaign workflows, data governance, and reporting infrastructure.
People and Team Leadership: Lead a high-performing marketing operations team, fostering professional development, accountability, and collaborative culture.
Stakeholder and Governance Alignment: Manage senior stakeholder engagement to ensure transparency, alignment, and strategic fit of marketing initiatives.
Compliance and Best Practice: Uphold data privacy, legal, and regulatory standards, while embedding operational excellence and agility.