Ritika .

Digital Marketing Specialist

Delhi, India1 yr 10 mos experience

Key Highlights

Expert in building marketing systems for sustainable growth.
Proven track record in digital strategy and brand management.
Skilled in aligning cross-functional teams for marketing success.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital strategy and brand positioning.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementContent Creation

Other Skills

Strategic PlanningTeam ManagementJiraMarketing AnalyticsProject ManagementData-driven Decision MakingMarketing AutomationAutomationEvent ManagementProblem ManagementConfluenceGo-to-Market StrategyB2B Marketing StrategyInterpersonal CommunicationPublic Relations

About

I build marketing systems that combine strategy, psychology, and execution — the three things brands need to grow sustainably. My journey has moved across consulting, digital transformation, and multi-industry marketing, giving me a practical understanding of what actually drives growth in real businesses. Today, as a Senior Marketing Strategist, I work at the intersection of: - GTM strategy & story-building - Brand positioning & communication - Content systems & performance - Customer experience & automation - Website UX & conversion clarity I’ve led marketing functions end-to-end: from building strategy → to managing execution → to shaping customer journeys → to aligning sales, design, content, and tech teams. My work is rooted in one core belief: Marketing isn’t about shouting louder. It’s about communicating clearer. On LinkedIn, I share: 🔹 GTM & marketing frameworks 🔹 Brand psychology & storytelling 🔹 Website & content insights 🔹 Real experiences from the world of strategy & execution If you’re in marketing, brand building, entrepreneurship or digital growth — you’ll find something here for you. Let’s learn, build and grow better.

Experience

1 yr 10 mos

Total Experience

1 yr 9 mos

Average Tenure

1 mo

Current Experience

Sanchiconnect

Manager (Lead) - Branding Marketing and Communication

Mar 2026 – Present · 1 mo · Noida, Uttar Pradesh, India · On-site

Techchefz digital

3 roles

Senior Marketing Associate

Apr 2025 – Mar 2026 · 11 mos

Drove digital strategy across multi-client projects, improving company ROI through performance marketing, content strategy, and analytics.
Oversaw digital marketing and ABM initiatives, strengthening brand presence and engagement across sectors.
Implemented automation in processes and campaigns, improving marketing efficiency and execution consistency.
Led and mentored a 7-member team while managing cross-department collaboration to align marketing goals with business objectives.
Directed marketing for a subsidiary in the staff augmentation space, improving its digital presence and visibility.
Also collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Marketing StrategyBrand ManagementStrategic PlanningTeam ManagementJiraMarketing Analytics+9

Associate - Growth and Marketing

May 2024 – Mar 2025 · 10 mos

Established the marketing and ABM department from the ground up, defining workflows, KPIs, and performance tracking systems.
Led the redesign and optimization of the company website, enhancing user experience and digital visibility.
Developed and executed multi-channel social media strategies and brand awareness campaigns.
Managed Google Ads, Meta Ads, and LinkedIn Ads for various clients, optimizing cost efficiency and campaign reach.
Collaborated with PR and content teams to strengthen brand communication and engagement.
Also collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Interpersonal CommunicationPublic RelationsOrganic SearchGoogle AdsSeo & semContent Creation+7

Sales And Marketing Intern

Oct 2023 – Apr 2024 · 6 mos

Collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Marketing Strategy

Mukul enterprises (elastics)

Sales And Marketing Intern

Jul 2023 – Sep 2023 · 2 mos · India · On-site

Performed competitive benchmarking on 5 elastic leaders to identify the new market opportunities, India
Achieved 30% sales growth, surpassing the 2L target in 2 months, fostering substantial revenue expansion
Successfully devised & assessed 5+ marketing campaigns, pinpointed key areas, resulting in 15% ROI boost
Recommended 5+ digital marketing initiatives for elastic company; expected increase of a 30% in revenue
Also collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Digital Marketing

Pwc india

Technology Consultant

Apr 2023 – Jun 2023 · 2 mos · Gurgaon

Did market research to build strategies for 4 different industries thus improving their cost structure & effectiveness
Analyzed 10+ use cases by identifying 10+ emerging technology trends disrupting the Sugar & Chemical Industries
Identified 10+ use cases of Generative AI and presented more than 10 initiatives helping the stakeholders involved
Identified 5+ tech platforms & 10+ tools to improve ESG, found 10+ ESG use cases for the companies impacted by it
Did secondary research on 5+ government initiatives on EVs, along with charging & battery swapping infrastructure
Performed expenditure analysis and identified 10+ opportunities for PwC in the Electronic mobility industry, India
Also collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Business AnalysisInterpersonal Communication

Shuvam traders

Project Management Intern

Dec 2022 – Mar 2023 · 3 mos · India · Remote

Planned/oversaw Level 4 dynamic website development; curated, applied on-page/off-page SEO strategies
Achieved a 10% performance boost and 15% market share increase through web and competition analysis
Led 30% increase in organic search traffic, 40% in mobile traffic & 15% conversion rates via responsiveness
Also collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Project Management

Anicodedigital i information technology services

Web Content Writer

Dec 2019 – Mar 2020 · 3 mos · India

Responsible for creating & delivering 5+ articles related to diet and nutritional food by maintaining zero plagiarism
Responsible for the content writing, editing and proofreading 10 e-books related to leadership and management
Also collaborated on select strategic projects outside core role, especially around GTM, brand, CX and digital growth

Web Content Writing