Oct 2024 – Mar 2025 · 5 mos · Bengaluru, Karnataka, India

• As an advisor at The Builders Circle, I support funded startups by providing strategic guidance in scaling their businesses. Leveraging my experience in ad tech, I help founders refine their advertising and marketing strategies, explore advertising as a new revenue stream, and optimize user acquisition and performance marketing efforts. My goal is to empower startups with actionable insights and connect them with a robust ecosystem of partners to accelerate their growth journey.

Jun 2024 – Apr 2025 · 10 mos · Bangalore Urban, Karnataka, India · On-site

• Led revenue growth for new ventures under VerSe Innovation, including the build-out of Nexverse.ai, an omnichannel ad exchange.
• 1) Built Nexverse.ai from scratch to a revenue-generating omnichannel exchange by integrating product, BD (supply & demand), marketing, and technology teams.
• 2) Established direct partnerships with premium publishers, advertisers, DSPs, and SSPs, accelerating revenue traction and platform adoption.
• 3) Streamlined revenue operations, reducing friction and enabling faster decision-making across multiple business lines.
• 4) Drove cross-functional alignment across Dailyhunt, Valueleaf, Magzter and other internal units to maximize monetization efficiency.
• 5) Owned strategic client and partner relationships, understanding their business priorities to shape product and revenue strategy.
• 6) Identified and executed growth opportunities across new revenue streams, acquisitions, and strategic partnerships.

Jan 2024 – Jun 2024 · 5 mos

• Key responsibilities include:
• 1) SPO Playbook Development: Crafting the IX SPO Strategy to align with industry best practices, driving its internal adoption, and positioning InMobi as a market leader. My focus is on optimizing supply path optimization (SPO) practices to ensure maximum efficiency and performance for our partners.
• 2. Global Partnerships Management: Overseeing strategy, governance, operationalization, and tracking of global partnerships. This involves:
• a) Formulating and updating global partnership strategies to stay ahead in the market.
• b) Ensuring the availability of tools and systems for seamless partnership flow.
• c) Leading cross-functional teams to develop system tools that address problem areas and fill strategic gaps.
• d) Establishing processes for enhanced tracking, reporting, and data visibility to ensure accountability and performance measurement.
• 3) Marketplace Leadership: Spearheading the strategy and execution for Marketplaces, focusing on Packages/Deals and Sales Distribution. By leveraging detailed stakeholder and customer mapping, my aim is to both directly and indirectly maximize revenue opportunities and streamline the sales process.
• 4) Buyer Transparency Initiative: Identifying and implementing strategies to unlock and enhance Buyer Transparency on the InMobi Exchange at scale.

Jan 2023 – Mar 2024 · 1 yr 2 mos

• In this pivotal role, I was responsible for steering the global direction and strategy of InMobi's Exchange platform, ensuring alignment with the company's overarching business goals and global market demands.
• Key Responsibilities & Achievements:
• 1) Strategic Direction: Craft and implement comprehensive strategies aimed at expanding the Open Exchange business globally, emphasizing its differentiation and value proposition in the mobile advertising space.
• 2) Addressability/Identity Collaboration: Championed the integration of Addressability and Identity partners, aligning them with the overall Open Exchange strategy. This strategic move ensured a seamless user experience and targeted ad delivery, bolstering the platform's global credibility and reach.
• 3) Cross-functional Leadership: Worked hand-in-hand with multiple departments, including sales, marketing, and technical teams, ensuring cohesive alignment and focused approach towards shared business objectives.
• 4) Market Analysis: Regularly conducted in-depth market research and analysis to identify evolving trends, opportunities, and threats in the mobile advertising landscape, ensuring that InMobi remains at the forefront of industry innovation.
• 5) Integration with DSPs and SSPs: Pioneered the integration and collaboration with major Demand Side Platforms (DSPs) like TTD, DV360, and Supply Side Platforms (SSPs) like Magnite and Pubmatic, ensuring seamless operations and increased business traction.
• Throughout this role, my emphasis on innovation, strategic alignment, and client-centricity has been instrumental in driving the growth and global positioning of InMobi's Open Exchange platform.

Dec 2021 – Dec 2022 · 1 yr

• Key Responsibilities:
• 1) Strategic Integration: Orchestrated the growth of the Open Exchange business by partnering with leading DSPs such as TTD, DV360 and SSPs including Magnite and Pubmatic in Australia and New Zealand
• 2) Audience Management: Oversaw the Audience charter for the ANZ region, ensuring the consistent delivery of premium mobile audiences tailored to meet diverse client needs.
• 3) Regional Expertise: Adapted global strategies to the unique nuances and dynamics of the Australia and New Zealand market, ensuring a locally-relevant approach that resonated with clients.

Jul 2021 – Dec 2021 · 5 mos

• Key Responsibilities:
• 1) Operational Leadership: Steered the Programmatic business specifically the PMP business for the ANZ region, collaborating with the Leadership team to optimize operations and scale growth trajectories.
• 2) Partnership Development: Fostered long-term strategic relationships with Programmatic agencies, positioning InMobi as a trusted partner in the programmatic landscape.
• 3) Audience Charter Oversight: Led the onboarding of multiple Third-Party Data partners, accelerating the growth and utilization of the First Party Audience segment in ANZ.

Mar 2020 – Jul 2021 · 1 yr 4 mos

• Key Responsibilities:
• 1) Business Diversification: Ventured into the Programmatic business, expanding InMobi's offerings and tapping into a new revenue stream for the ANZ market.
• 2) Client Education & Relations: Managed key client relationships, ensuring clarity and understanding of Programmatic operations, and solidifying InMobi's reputation as a trusted guide in the domain.
• 3) Collaborative Growth: Worked closely with sales and marketing teams to attract and integrate new programmatic clients, while forming alliances with national agencies and platforms.

Jan 2020 – Mar 2020 · 2 mos

• Key responsibilities:
• 1) Campaign Management: Oversaw client relations for Brand and Performance campaigns on the InMobi DSP, ensuring campaigns went live in line with client needs.
• 2) Holistic Supervision: Managed various aspects of campaign delivery, from supply coordination to creative alignment and quality assurance.
• 3) Custom Media Planning: Crafted tailored media plans for esteemed clients, building strong partnerships with major ad agencies like GroupM and Publicis.

Jul 2019 – Dec 2019 · 5 mos

• Key responsibilities:
• 1) Account Strategy: Collaborated with strategists on campaign setup and optimization, driving consistent achievement of client KPIs.
• 2) Revenue Growth: Engaged actively with the Sales team, facilitating the acquisition and onboarding of new clients in the ANZ region.
• 3) Financial Efficiency: Played a pivotal role in margin analysis, ensuring effective investment and scaling strategies for key accounts.

Jan 2019 – Jun 2019 · 5 mos

• Key Responsibilities:
• 1) Market Insights: Engaged in revenue tracking and deep market analysis across regions and business lines, identifying growth areas and potential challenges.
• 2) Client Outreach: Executed comprehensive market research, expanding InMobi's reach in the India and SEA regions.
• 3) Agency Engagement: Developed Agency Scorecards, a strategic tool to encourage increased collaboration and spending with InMobi.

Sep 2017 – Dec 2018 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Key Responsibilities:
• 1) Vision to Reality: Spearheaded U-Mi Versity with a mission to address the multifaceted challenges students face, from transport to accommodation.
• 2) Hands-on Leadership: Immersed in every facet of the startup, from ideation to execution, I was central to product development, team alignment, and the successful market launch of our innovative digital solution.
• 3) Comprehensive Marketing Strategy: Conceived and architected a robust go-to-market (GTM) strategy. Within this framework, influencer marketing emerged as a crucial lever. By hiring and guiding a skilled team, we leveraged influencer reach and influence to magnify U-Mi Versity's visibility and resonance in its target demographic.
• 4) Stakeholder Engagement: Nurtured and cultivated relationships with a vast spectrum of stakeholders, from seasoned entrepreneurs to app developers, extracting invaluable insights and refining our strategic approach.
• 5) Resilience & Growth: Every startup presents its set of challenges, and U-Mi Versity was no different. This journey was an education in resilience, adaptability, and the nuances of strategic thinking. It wasn’t just about introducing an app but imbibing lessons in adaptability, user focus, and the art of strategic navigation.

Jun 2017 – Aug 2017 · 2 mos · Bengaluru, Karnataka, India · On-site

• Under the guidance of Dr. Sambasiva Rao, Former Deputy Director of ISRO
• Key Responsibilities:
• 1) R&D Collaboration: Worked alongside top engineers alongside ISRO and DRDO professionals on satellite projects, contributing to the successful launch of the microsatellite (RSAT).
• 2) Technical Expertise: Engaged in hands-on research and development, gaining invaluable experience in satellite technology and space research