Oct 2021 – Sep 2022 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Led a 10-member team and managed a marketing budget of $900K to generate and accelerate the sales pipeline for Algonomy's new customer business in North America.
• Impact
• Generated 148 SRLs and 34 opportunities worth $4.7M in revenue in 9 months
• Influenced a deal worth $1M ARR ($2.5M LTV)
• Created Algonomy's intent-based marketing strategy and launched the program globally
• Organized Algonomy's participation in over 8 industry events across the USA and conceptualized and launched the Holiday Readiness webinar series

Nov 2020 – Oct 2021 · 11 mos · Bengaluru, Karnataka, India · Remote

• Responsible for developing go-to-market strategies to increase awareness and adoption of Razorpay's payment methods within its existing Enterprise & SME merchant base.
• Impact
• Led the public launch of Razorpay's Payments Mobile App and drove over 20% merchant adoption in 3 months
• Scaled the adoption of CRED Pay by 2X by running targeted marketing programs
• Drove the launch of strategic initiatives like Walnut 369 Cardless EMI, Card payments on Google Pay, One-Click Payments on Visa Cards, and more

Oct 2018 – Nov 2020 · 2 yrs 1 mo · Bengaluru Area, India · On-site

• Managed Account Based Marketing for Capillary's strategic accounts across India, South East Asia & The Middle East and led the Marketing Automation team.
• Impact
• The ABM program influenced one of Capillary's largest deals worth $800K ARR.
• Increased pipeline by 3X with the ABM approach.
• Successfully launched, scaled and proved ABM programs' value and made it a part of the organisation's strategy.
• Launched nurture streams, refreshed the cold email journeys and grew the email automation channel from 9 SRLs and 0 opportunities a year to 180 SRLs and 70 opportunities worth $6 Million in 18 months.

Sep 2017 – Feb 2018 · 5 mos · Bengaluru Area, India

• Responsible for identifying growth opportunities, developing go-to-market approaches, collaborating with product management, demand generation, sales and customer success teams to grow the market share of Belong's products among target accounts.
• Impact
• Refreshed the customer education content in Belong's Knowledge Base.
• Helped launch Belong Hire for Sales & Marketing roles.
• Created customer success stories to promote Belong to enterprise accounts.

Oct 2014 – Sep 2017 · 2 yrs 11 mos

• Work with product management, product marketing, field sales and services teams to design, manage and measure highly targeted marketing programs to build awareness and generate demand for Akamai’s products and services within our existing customer base in North America.
• Impact
• Programs created and executed helped influence opportunities and deals resulting in Gross Monthly Recurring Revenue(GMRR) of over $450,000 in 2015, $980,000 in 2016.
• Increased the popularity and reach of a technical event ‘Akamai Technology Days'. This program is the most successful marketing program in Akamai, influencing deals worth $1 Million and counting within 2 years. The Tech Days have become a key component of Akamai's events strategy globally.
• Worked with marketing managers in EMEA and APJ regions to promote services products globally
• Created ‘Technical Insights Series’, a bi-monthly live webinar series targeted at Akamai’s technical influencers and decision makers. This series is the first of its kind at Akamai.

Apr 2013 – Sep 2014 · 1 yr 5 mos

• Conducted account planning and business development activities to increase the sales pipeline and accelerate the sale of products and services to more than 200 customer accounts, including some of the largest retailers and ecommerce websites in North America.
• Impact
• Contributed to deals amounting to more than $100,000 GMRR
• Influenced larger deals, increasing the average deal size from $3000 to $7500
• Met and exceeded monthly, quarterly and yearly targets consistently
• Increased the number of influencers and decision makers in each customer account from 1-2 contacts in the IT department to multiple contacts in various departments

Jan 2012 – Jan 2013 · 1 yr · Bangalore

• Used social media channels and content marketing strategies to position Manthan as a thought leader and domain expert in the field of Retail Business Intelligence and Analytics.
• Impact
• Increased average visits to the company’s thought leadership site by more than 500%
• Increased newsletter subscription by 5x and doubled the average time spent on the website
• Created awareness, improved positioning and influenced sales of the company