Apr 2021 – May 2023 · 2 yrs 1 mo

• Supporting Intel India and Executive leader's vision to drive transformation, innovation and collaboration in a customer and employee focused culture driven by a strong value system

Jan 2019 – Apr 2021 · 2 yrs 3 mos

• Supported consumer and retail business goals for Intel India through innovative and strategic marketing campaigns and GTMs in collaboration with key partners and agency networks. Created a new consumer category for gaming in addition to driving PC refresh, new product launches and driving demand through retail programs.

Nov 2017 – Dec 2018 · 1 yr 1 mo

• Drove multiple content strategy and planning projects across Datacenter and Client Computing product groups to support Intel India business goals. In collaboration with stakeholders across global, regional and country teams helped create localized and impactful content based on consumer journey, nurture streams and full funnel approaches.

Feb 2016 – Nov 2017 · 1 yr 9 mos

• Drove incremental business by enhancing shopper experience online for Intel products and solutions. Established for the "growth" online retail channel innovative digital retail marketing campaigns and tools. In collaboration with country retail sales teams, regional and HQ COEs implemented impactful and innovative digital marketing programs focused on new product categories like gaming and 2in1/Thin and Light while acquiring new online customers and converting passive ones. Developed strategic account level retail plans supported by digital GTMs, online sales programs, shopper marketing tools, mobile marketing and digital assets. All this backed with insights through data analytics based on industry data .

Sep 2014 – Jan 2016 · 1 yr 4 mos

• Implemented a pan APJ Retail marketing and GTM strategy for MSR and Telco channels to drive Intel based PC ,Tablet and Phone business goals. The role included developing a merchandising strategy , loyalty programs and RSP advocacy through content , training and rewards program.

Aug 2013 – Sep 2014 · 1 yr 1 mo · Bangalore

• Led Dell Venue tablet launch for India by devising a strategic 360 4Ps launch plan and key marketing GTMs in collaboration with industry , retail and distribution partners.

May 2012 – Aug 2013 · 1 yr 3 mos · Bangalore

• Led the first ever Enterprise Brand campaign for Dell India to drive consideration and preference for Dell Enterprise among B2B customers.
• Segment marketing lead supporting pipeline and revenue goals through marketing outreach activities targeting SMB customers

Dec 2009 – May 2012 · 2 yrs 5 mos · Bangalore,India

• Proud Founder of a unique lifestyle retail platform in Bangalore, a successful brand that was quintessential on the Lifestyle Retail Map of Bangalore with 7200+ followers on Facebook and other Social Media channels.

Dec 2006 – Oct 2009 · 2 yrs 10 mos · Bangalore,India

• Led Lenovo India Enterprise marketing for Think Brand that entailed customer segmentation , demand generation marketing activities and ATL / BTL activations . Facilitated buying power indexing for quota planning, "Imagery and Perception" research and joint marketing initiatives with strategic partners like Microsoft and Intel .