Arko Saha

Program Manager

Pune, Maharashtra, India15 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led over 30 sales communications campaigns.
Designed GTM content for sales and client communities.
Strong background in sales operations and analytics.

Stackforce AI infers this person is a Sales Operations and Communications expert with a focus on strategic enablement in B2B environments.

Contact

Skills

Core Skills

Sales OperationsStrategic Communications

Other Skills

ABM pursuitsAccount MarketingAccount based marketingAutomotiveAutomotive Industry PractitionerBudgeting & ForecastingBusiness CommunicationsBusiness ReportingBusiness StorytellingBusiness forecastingCRM IntegrationCRM integrationCRM managementCXO EngagementCXO level engagement

About

I am an avid story teller and a staunch believer on relationships over transactions. As a Program Lead at Capgemini, I have multiple years of experience in leading Sales Communications and supporting the Global Sales Transformation team. I am passionate about creating and executing effective communications strategies that drive sales enablement and adoption campaigns for various Sales enabling suits. I have designed and led multiple publications covering GTM content for Sales & Client communities, ran over 30 communications campaigns in the last 4 years, and supported ABM pursuits for strategic clients. I also have a strong background in sales operations, having worked as a Sales Operations Consultant at iGATE (part of Capgemini Group) and a Sales Operations Analyst at Elite Core Technologies (part of Sterlite Group). I hold a degree in MBA and a BTech . I am committed to continuous learning and have earned certifications in Connected Manager Program, Automotive Industry and Integrated Marketing Communications from Harvard Business Publishing Corporate Learning, Capgemini, and IE Business School respectively.

Experience

Capgemini

2 roles

Manager, Program Lead - Group Sales Communications

Jan 2018 – Apr 2025 · 7 yrs 3 mos · Pune, Maharashtra, India · On-site

Led Group Sales Communications under the office of Group CSO, acting as a key communicator for apex Sales leadership.
Part of the Global Sales Transformation team.
Planned and led multiple communications for adoption campaigns for various Sales enabling suits.
Designed and led publications covering GTM content for Sales & Client communities
Ran over 30 communications campaigns in the last 4 years, supporting both Group Sales internal and other GTM relevant offerings.
Supported ABM pursuits for strategic clients.
Designed and conducted training sessions, masterclasses, and podcast series on new and best Sales practices.
Created and maintained microsites for both internal and external stakeholders.
Assisted in drafting speeches, presentations, video scripts, and internal communications for ACES, CSO & GSO meets.

Sales CommunicationsGTM contentCommunications campaignsABM pursuitsTraining sessionsMicrosites+2

Program Lead - Group Sales Communications

Feb 2014 – Present · 12 yrs 1 mo · Pune, Maharashtra, India · On-site

Strategic Communications for GTM pursuits, Sales enablement and account based marketing

Strategic CommunicationsSales enablementAccount based marketingSales Operations

Igate (part of capgemini group)

Sales Operations Consultant

Feb 2014 – Jan 2018 · 3 yrs 11 mos

Responsible for monthly report publications for actuals & forecast for strategic BFS & NA accounts to country board assigned. Financials reconciliation between sales report & FM figures. Support annual budgeting. Analyzed and reported performance metrics for 75-90 sales reps; weekly, monthly, quarterly and year end numbers, including, budgeting, forecast, orders reports, performance against quota, products and market segments. Prepared Sales Organization presentations for uses ranging from periodic review meetings to org-wide presentations. Managed the preparation of weekly Booking reports. Outlined status of key indicators and manage forecast-to-actuals throughout period. Monitored & executed the Bi annual PMS for sales force and outlining the same to Finance & C&B group. Monitored and synced systems databases like HFM & CRM, ensuring data integrity. Responsible for red flags & movement of flat files from CRM to HFM (Fin. database). Acted as migratory agent between cross up gradation of CRM environment. Created test plans and executed testing for Siebel/ MSD/ Salesforce CRM level configurations, based in individual/SBU wise reporting needs and data requirements.

Financial reportingPerformance metrics analysisSales forecastingCRM integrationSales Operations

Elite core technologies (part of sterlite group)

Sales Operations Analyst

Dec 2011 – Feb 2014 · 2 yrs 2 mos

Responsible for weekly business forecast & review reporting to senior management underlining the business health. Acting as data scrutiny point for CRM & maintain both funnel & sold report cards. Prepare month/quarter/year end business analysis and presentations. Serve on project teams responsible for tool implementation required by sales. Target vs achievement computation (resource/ product line/ BU) & subsequential PMS processing. Data production for project kick-offs. Have restructured the Internal CRM application from a beta version to a fully-fledged paid tool with BHEA (Bangalore Based Sugar CRM Vendor) and delta level data migration with them as the singular project owner and UAT accountable. Departmental SLM set up, supporting the PLI structure for the sales force.

Business forecastingData analysisCRM managementSales Operations

Go air india pvt. ltd.

Senior Executive Corporate Sales

Apr 2011 – Dec 2011 · 8 mos

Analyzing of the corporate Sales data of national volume on daily basis. Making of MIS for regional sales volume for corporate and SME segment on daily, monthly and quarterly basis for management review. Augmenting the DSS along with the IT department with more focused and conclusive data analysis thus channeling for sales forecasting and yield monitoring. Handling of Back-end client interface. Have devised new strategies for the Sales team based on the data analysis, trend analysis, seasonality and consumer behaviour. Leading a team of 1 data entry operator & 1 co-ordinator with delegating authority.

Data analysisSales strategy developmentSales Operations