Aug 2024 – Present · 1 yr 7 mos · Heber City, Utah, United States · Hybrid

• Welcome to Kloutforce—a groundbreaking platform designed to empower the next-generation workforce and create a vibrant ecosystem connecting brands, influencers, and customers.
• Kloutforce is building a stable and prosperous future for the hybrid workforce, crucial in an AI-driven world where adaptability is key. By diversifying income streams through consulting, online merchandising, and gig work, Kloutforce maximizes efficiency, enabling influencers to generate substantial income with minimal effort through smart contracts.
• The key to this model is Klout—a deeper form of influence that goes beyond reach, cultivating strong relationships and subject matter expertise within online communities. Klout provides brands with valuable audience insights that drive higher conversion rates.
• By leveraging AI-driven pattern prediction and machine learning, Kloutforce optimizes customer targeting, ensuring only qualified influencers see relevant offers. Brands submit proposals, and our AI predicts the best timing and audience, aligning brand goals with influencer expertise. Kloutforce also promotes ethical commerce, supporting brands that prioritize social responsibility, and aims to build a fair and sustainable economy.
• With a clear focus on growth, Kloutforce is set to achieve significant milestones, projecting substantial profits and a strong return on investment. As we prepare for our launch, we invite you to join us on this transformative journey. With Kloutforce, the future of earnings is not just bright—it’s unstoppable.
• For partnership opportunities, details, or investment inquiries, please reach out to Carl Christoffer Bolinder Wallin at chris@kloutforce.com.

Jan 2022 – Present · 4 yrs 2 mos

• Swayd is a data-driven boutique influencer marketing agency that ignites powerful connections between brands and their audiences. We specialize in building authentic communities and cultivating influential talent. With a deep understanding of digital landscapes, we craft customized strategies that resonate, inspire, and drive tangible results. At Swayd, we don't just manage influencers; we partner with them to create movements that affect change.

Jan 2020 – Mar 2024 · 4 yrs 2 mos · Palo Alto · Hybrid

• As the Global Influencer Marketing Lead at SAP, I spearheaded the development, execution, and management of comprehensive B2B and B2C influencer marketing strategies across all major focus topics and high-profile events. My role encompassed the following key responsibilities:
• ⚫ Strategic Planning: Conceptualized and orchestrated global influencer marketing campaigns that aligned with SAP’s strategic objectives, enhancing brand visibility and engagement.
• ⚫ Talent Engagement: Expertly identified, recruited, and nurtured relationships with top-tier influencers, ensuring alignment with brand values and campaign goals.
• ⚫ Campaign Management: Directed the end-to-end implementation of influencer initiatives, from initial concept through to execution, monitoring, and optimization, ensuring seamless integration with broader marketing strategies.
• ⚫ Performance Reporting: Developed and utilized robust metrics to assess campaign performance, delivering detailed reports and actionable insights to stakeholders for continuous improvement.
• ⚫ Cross-Functional Collaboration: Collaborated with internal teams, including content, social media, and PR, to ensure cohesive messaging and maximum impact of influencer activities.
• ⚫ Innovation and Growth: Continuously explored and implemented innovative approaches to influencer marketing, driving growth and enhancing SAP’s position as an industry leader.

Apr 2018 – Dec 2019 · 1 yr 8 mos · Colorado · Remote

• In my role as Senior Social Strategist, I led the development, management, and execution of a diverse array of organic social media, content marketing, and influencer marketing campaigns. My key responsibilities included:
• ⚫ Campaign Development and Management: Designed and implemented multifaceted social media and content marketing strategies, ensuring alignment with overarching business objectives and brand identity.
• ⚫ Persona Development: Conducted in-depth research to create accurate and detailed customer and influencer personas, enabling targeted and effective marketing efforts.
• ⚫ Platform Strategy: Evaluated and selected appropriate social media platforms for each campaign, optimizing content distribution and engagement based on platform-specific characteristics and audience behavior.
• ⚫ Influencer Identification: Identified and engaged with high-impact influencers, leveraging their reach and credibility to amplify brand messages and foster authentic connections with target audiences.
• ⚫ Performance Analysis and Reporting: Utilized advanced analytics tools to track and assess campaign performance, generating comprehensive reports that provided actionable insights for continuous improvement and strategic adjustments.
• ⚫ Innovation and Best Practices: Stayed abreast of industry trends and emerging best practices, incorporating innovative techniques and approaches to enhance campaign effectiveness and drive sustained growth.

Jul 2017 – Apr 2018 · 9 mos · Greater Minneapolis-St. Paul Area · Remote

• As an Influencer Marketing Manager, I was instrumental in designing, implementing, and optimizing a wide range of organic and paid influencer content marketing and social media strategies. My key responsibilities included:
• ⚫ Campaign Strategy and Execution: Developed and executed comprehensive influencer marketing campaigns, from initial concept through to ongoing management, ensuring alignment with overall marketing goals and brand identity.
• ⚫ KPI Identification and Analysis: Established clear key performance indicators (KPIs) for each campaign, providing strategic recommendations for setup, testing, deployment, and continuous analysis to ensure optimal performance and ROI.
• ⚫ Tool Implementation: Utilized and managed advanced tools for the effective planning, execution, and analysis of influencer and social media campaigns, ensuring data-driven decision-making and campaign optimization.
• ⚫ Cross-Functional Collaboration: Worked seamlessly with client cross-functional teams, including marketing, sales, and product development, to ensure cohesive and successful campaign execution.
• ⚫ Influencer Management: Identified, recruited, and maintained relationships with influencers for both internal and external programs, effectively managing short-term and long-term campaigns to maximize impact.
• ⚫ Innovative Approaches: Continuously explored and implemented innovative strategies and best practices to enhance campaign effectiveness and drive significant business growth.

Apr 2016 – Nov 2017 · 1 yr 7 mos · Fredericksburg, VA · Remote

• iSocialFanz LLC is a dynamic media and personal branding company that empowers individuals and businesses to thrive in the digital age. We are the driving force behind renowned speaker Brian Fanzo, the popular FOMOFanz and SMACtalk podcasts, the engaging SMACtalk LIVE platform, and the transformative BE YOURSELF personal branding course.
• As the Director of Operations & Strategy, I was the strategic mastermind and operational backbone of iSocialFanz LLC. This multifaceted role demanded a high-energy, results-oriented mindset with exceptional organizational and leadership skills. I was responsible for the seamless orchestration of our various ventures, from concept to execution.

Jul 2015 – Jun 2017 · 1 yr 11 mos · San Jose, CA

• Managed social media activities, developed and executed social media strategies, and led influencer program initiatives. Oversaw creative personnel and account managers, conducted analytics reporting, and maintained client relations.
• ⚫ Influencer Programs: Developed customized short- and long-term influencer programs, increasing brand awareness and producing co-created content.
• ⚫ Team Leadership: Led a cross-functional team, ensuring effective project integration and goal alignment.
• ⚫ Influencer Engagement: Identified and engaged potential influencers to fully utilize creative talent.

Apr 2015 – Oct 2015 · 6 mos

• TalentCulture is a dynamic, global online community of passionate professionals dedicated to advancing the world of work through innovation and collaboration. We foster a vibrant, inclusive environment where members share diverse perspectives and drive positive change.
• Key Responsibilities:
• ⚫ Community Strategy Development: Create and implement comprehensive strategies to expand and engage our global community, aligning with TalentCulture’s mission and values.
• ⚫ Team Leadership: Build, mentor, and inspire a high-performing team of community managers, advocates, and influencers.
• ⚫ Influencer Management: Identify, cultivate, and leverage key influencers to amplify TalentCulture’s message and reach.
• ⚫ Community Growth: Develop and execute innovative programs to attract and retain community members, fostering a sense of belonging and engagement.
• ⚫ Data Analysis: Utilize data and analytics to measure community health, identify trends, and inform strategic decision-making.
• ⚫ Brand Advocacy: Champion the TalentCulture brand and ensure consistent messaging across all platforms.

Jan 2015 – Jun 2015 · 5 mos · Remote

• BroadSuite Media Group is the premier specialty destination online for thought leadership content in the areas of business leadership, technology and innovation, social media, and generational insights. Portfolio includes MillennialCEO.com, #SbizHour, #CloudTalk, SMACtalk Live, #MCEOtalk, #Tchat, #CMOtalk and iSocialTalks.
• Manage processes necessary to produce daily content for Millennial CEO and weekly podcasts, Twitter chats, and vlogs. Identify current and future thought leaders and maintain communication with guest contributors to ensure continuous high quality content.

Apr 2014 – Jun 2015 · 1 yr 2 mos · Santa Monica, CA · Hybrid

• Managed social media operations, strategic planning, team supervision, staff training, and cross-departmental projects.
• ⚫ Strategy Development: Created and implemented strategies and processes to enhance the firm's social presence and online community.
• ⚫ Brand Growth: Expanded the brand by engaging communities of customers, partners, and influencers through social channels, content marketing, and online events.
• ⚫ Innovative Program: Established “The Pipeliner Way” program to effectively engage and nurture prospects and existing customers.

Mar 2014 – Dec 2015 · 1 yr 9 mos · Santa Monica, CA

• Co-host of the popular Twitter chat and Blab series Social Business Hour (#SbizHour) with technology evangelist Brian Fanzo. The weekly discussions focus on social business strategies and feature live interviews with marketing, sales, and social media thought leaders.
• LIVE DISCUSSIONS: Mondays, 4pm ET. Follow @SbizHour and use hashtag #SbizHour to participate.
• Formerly Social Selling Hour (#SShour). The show rebranded in January 2015 after 31 episodes.
• RECOMMENDED VIEWING: #SShour Episode 20: The New Rules of Sales with David Meerman-Scott http://youtu.be/fesNUbubNj0

Nov 2012 – Mar 2014 · 1 yr 4 mos · Santa Monica, CA · Hybrid

• Developed and implemented social engagement strategies, monitored performance through analytics, supervised social customer service staff, oversaw interns, and managed client relations.
• ⚫ User Growth: Strategies led to optimal brand awareness and significant user growth.
• ⚫ Twitter Engagement: Spearheaded branded engagement on Twitter, surpassing competitors like Salesforce, MS Dynamics, and Sugar CRM.
• ⚫ Competitive Advantage: Achieved social engagement numbers that exceeded all competitors combined.

Jul 2012 – Nov 2012 · 4 mos · San Luis Obispo, California Area

• Impact Learning Systems is the industry leader in skills-based customer service, telephone sales, and field-service training. Impact Learning Systems’ programs teach critical communication skills while building team spirit and a positive work environment. Companies using Impact’s programs report measurable increases in sales and in customer satisfaction along with reduced time to resolution, call escalations and operational costs.
• Created compelling content for website and corporate blog, industry publications, industry websites, research papers, email campaigns, and event specific campaigns
• Maintained existing and sought out new online communities to add value to brand and promote thought leadership. Identified and coordinated industry events, trade shows, presentations, webinars, podcasts.
• Planned and managed content calendar, including blog topics, author scheduling, and multimedia creation. Coordinated and executed social media campaigns. Directed link building and guest post efforts to improve Google ranking.

Jun 2011 – Jul 2012 · 1 yr 1 mo · San Luis Obispo, California Area

• Impact Learning Systems is the leader in customer service skills training, and consulting. Customer service is all about the positive experience you provide.
• If you’ve been wondering how to start your service improvement initiative, give us a call! We’re different! We’re not just a training company. We’re not just a consulting company. We’re not just a benchmarking company. We understand strategy and values and how to help your employees implement both for a winning combination that will quickly have your customers (and your boss) singing your praises.

May 2011 – Mar 2015 · 3 yrs 10 mos

• Cooee! Media is a social media management & marketing company that helps small businesses create strong online campaigns to grow their customer base & increase sales.

May 2011 – Mar 2015 · 3 yrs 10 mos · Santa Barbara, California Area

• Create and implement social media strategies to promote Approved Online Learning Added Authorization Programs and Autism Advocacy.

May 2008 – May 2011 · 3 yrs

• Led and directed the development and execution of all creative strategies including the supervision of graphic design and website functions. Targeted email campaigns and enticing home page graphics resulted in a 200% increase in website sales for 2010.
• Contributed to the identification of unmet corporate-wide needs by suggesting marketing ideas and strategic solutions utilized by departments and teams within the organization. Personally executed a company-wide Black Friday campaign that resulted in the biggest sales day in company history.
• Worked closely with members of the merchandising team and other related personnel and vendors to execute new product displays and promotional materials.

Aug 2007 – May 2008 · 9 mos

May 2005 – Aug 2007 · 2 yrs 3 mos