Jan 2023 – Jan 2024 · 1 yr

• Strategic Advisor | Consumer Tech & Creator Economy
• Advising leadership teams at high-growth startups on accelerated business scaling
• Go-to-Market Strategy: Market entry frameworks, launch strategies, competitive positioning
• Monetization: Revenue optimization, pricing strategies, business model innovation
• Product & Brand Building: User acquisition, retention strategies, brand differentiation
• Executive Coaching: Leadership development, strategic decision-making, stakeholder management
• Team Management: Organizational design, talent strategy, performance optimisation
• Specializing in Consumer Tech and Creator Economy verticals with proven track record in startup growth acceleration

Apr 2022 – Jun 2023 · 1 yr 2 mos

• Led Meta’s strategic partnerships with India’s premier content ecosystem
• Managed Instagram and Facebook’s relationship with India’s top creators, TV networks, public figures, movie studios, publishers, music labels, sports teams/leagues, creator agencies, and platforms
• Drove $XXX million in platform revenue through strategic partnership initiatives and product adoption
• Delivered key outcomes across video monetization, new product adoption, long-form/short-form content strategy, creator growth, and regional language expansion
• Launched and scaled high-priority Meta products including Instagram Reels, Facebook Watch, Facebook Ad Breaks, IGTV, Facebook Reels, and Facebook Fundraisers
• Leveraged managed partner ecosystem as primary growth driver for product adoption and platform expansion across India’s diverse content landscape

May 2018 – Mar 2022 · 3 yrs 10 mos

• Led Meta’s largest content partnerships vertical in India - Meta’s biggest global market
• Generated $XXX million in platform revenue through strategic entertainment partnerships with Creators and Companies
• Launched and scaled mission-critical products (Reels, In-Stream Ads) via partner ecosystem adoption
• Built comprehensive go-to-market frameworks and programs to engage key partner cohorts and drive product sentiment
• Developed local market IPs including award-winning #SocialForGood initiative, strengthening platform narrative in India
• Orchestrated cross-functional collaboration across global and local teams: Product, Ad Sales, Policy, Communications, Marketing
• Led senior executive team | Drove organizational culture and mentorship across cross-functional teams | Designed comprehensive training and engagement programs
• Positioned entertainment partnerships as Meta’s primary growth driver in India’s diverse content landscape

Jan 2016 – Jan 2018 · 2 yrs · Mumbai

• Founding Leadership Team | Bloomberg | Quint
• Bloomberg’s India consumer media venture (partnership with The Quint Group)
• Built and scaled bloombergquint.com to 1M+ monthly users in 6 months, competing against established market leaders
• Developed comprehensive business strategy: go-to-market, monetization, audience growth
• Achieved premium revenue with top brands: GE, HP, Amex, Citi, Qualcomm through branded content and sponsorship solutions
• Led brand marketing, product management, partnerships, and research across the organisation
• Forged strategic partnerships with Facebook, Twitter, Daily Hunt, Yahoo, Jio, Vodafone, InShorts
• Launched award-winning engagement products: newsletters, notifications, WhatsApp groups targeting business decision-makers
• Awards: Top ‘New-Age Business Publisher’ on FB Video (Vidooly 2017) | ‘Business Website of the Year’ (Digipub Awards 2017)

Jan 2014 – Jan 2016 · 2 yrs · Mumbai

• Launched India’s pioneering Creator Economy platform - scaled to Top 50 startup within 1 year
• Awards: Nasscom Emerge 50 (Top 50 Indian Start-ups) | YourStory Top 100 Indian Start-ups
• Built India’s first talent-led digital network across YouTube, Facebook, DailyMotion + proprietary Live Video Streaming app
• Scaled to 5M+ app downloads, 75K+ live streamers, celebrity adoption including Shah Rukh Khan and top Bollywood stars
• Led 100-member cross-functional team: Content, Sales, Product, Growth Marketing, Distribution, Analytics, HR, Finance, Tech
• Created innovative digital video IPs and formats across Bollywood, Food, Fashion, Music, Comedy targeting Gen-Z/Millennial mobile audience
• Monetized with premium brands including Unilever, HDFC across multiple categories
• Funding: Majority funded by Asian media conglomerate Astro | Promoted by To The New Ventures
• Pioneering venture in India’s Creator Economy before the rise of short-form video platforms

Jan 2008 – Jan 2014 · 6 yrs · Mumbai,India

• Strategic Business Development | Network18 Group
• One of India’s largest listed media companies operating market-leading brands across TV, digital, and entertainment
• Portfolio includes: CNBC-TV18, MTV India, CNN-IBN, VH1 India, Colors, HistoryTV18, Nick India, Moneycontrol, FirstPost, Forbes India, Viacom18 Motion Pictures, HomeShop18, BookMyShow
• Key Responsibilities & Achievements
• Structured equity joint ventures and brand licensing partnerships, including A+E Networks|TV18 strategic JV (History, Biography, Crime & Investigation channels) and Forbes India licensing deal
• Led business planning, financial analysis, and market-entry strategies for high-impact ventures operating from Group CEO’s office
• Managed end-to-end project execution for strategic initiatives across the media conglomerate
• Launched major brand initiatives including in.com, CNBC-TV18 Prime HD, and CNBC Gujarati
• Developed expansion strategies for lifestyle entertainment, financial dailies, local TV services, general news publishing, and OTT entertainment platforms
• Executed corporate marketing, investor relations, and corporate communications across Network18’s diverse portfolio
• Drove cross-functional strategic planning spanning TV18 Broadcast, Web18, and Viacom18 divisions
• Operated at the intersection of media, technology, and entertainment across India’s most influential content brands

Jan 2006 – Jan 2012 · 6 yrs · Mumbai,India

• Brand Marketing & Strategy | CNBC-TV18
• India’s #1 Business News Channel - Global CNBC’s India service operated by Network18/TV18 Broadcast
• Market Leadership & Performance
• Achieved ‘India’s No.1 TV News Brand’ and ‘India’s No.1 Business Network’ recognition during tenure
• Maintained 50%+ market share in intensifying competitive environment (TAM ratings)
• Won Indian Television Academy Awards, Indian Telly Awards, and Pitch E4M Media Brandometer Survey
• Strategic Responsibilities
• Led comprehensive brand strategy and communication initiatives across India’s premier business news platform
• Managed integrated campaign development and execution for market-leading viewership growth
• Developed content strategy that drove audience engagement and brand differentiation
• Conducted media and consumer research to optimize programming and positioning
• Innovated ad sales solutions and sponsorship packages for premium advertisers
• Forged strategic media partnerships and alliances to expand reach and influence
• Executed brand placements and cross-promotional initiatives
• Pioneered social media strategy and content syndication across digital platforms
• Orchestrated high-impact events, merchandising, and brand PR campaigns
• Positioned CNBC-TV18 as India’s definitive source for business news and financial intelligence

Jan 2002 – Jan 2005 · 3 yrs · New Delhi, India

• India’s premier Cable News Network, part of ‘India Today Group’. Operates ‘AajTak’, iconic Hindi News Brand & ‘India Today’, market leading English News Channel & Magazine.
• Brand Strategy & Communications
• Content Strategy & Campaign Management
• Media Partnerships & Events
• Consumer & Media Research
• Mobile Marketing
• Brand Endorsements & PR

Jan 2002 – Jan 2002 · 0 mo · New Delhi,India

• Client Servicing | Brand Planning | New Business Development
• Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung among others. Leo Burnett India is one of India's top marketing services firms

Jan 2001 – Jan 2001 · 0 mo · New Delhi,India

• Wunderman Thompson (Earlier J.Walter Thompson/JWT) is one of the world’s best-known marketing communications brands. Headquartered in New York, Thompson is a true global network with more than 200 offices in over 90 countries employing nearly 20,000 marketing professionals.